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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr232014

Liverpool FC Adds Subway To Growing List Of North American Marketing Partners

By Barry Janoff

April 23, 2014: In what has become a trend in the North Americanization of its marketing, Liverpool FC has signed a multi-year deal with Subway, making it an official partner of the iconic soccer club.

This is Subway's first alliance with a club in the Barclays English Premier League. Financial terms of the alliance were not disclosed.

In addition to Subway, headquartered in Milford, Conn., Liverpool since September has signed marketing deals with Gatorade, a division of Purchase, NY-based Pepsico; and EA Sports, based out of Vancouver.

The majority owner of Liverpool FC is Fenway Sports Group, headquartered in Boston, which also owns the MLB Boston Red Sox and Fenway Park.

Among Liverpool's minority owners is NBA star LeBron James, who in 2011 came on board via a deal between his own sports marketing firm, LRMR Branding & Marketing, and FSG.

"We're proud to announce that we're The Official Training Restaurant of @LFC," Subway posted on its Twitter page. "The best subs for England’s leading soccer team/football club!"

The alliance gives Subway access to Liverpool's global fan base and also supports its growth in the U.K. Among Subway's 41,675 stores worldwide are more than 1,750 in the U.K., including 31 in Liverpool, according to the brand.

Subway recently unveiled a plan to add 3,000 Subway stores in the U.K. and Ireland over the next six years.

Liverpool FC is valued in excess of $650 million, making it the 10th most valuable soccer club in the world, according to Forbes.

Subway will support the pact with multi-media marketing and activations. Subway "Famous Fan" endorsers include Michael Phelps, Pelé, Apolo Ohno, Nastia Liukin, Torah Bright and others who have played on an international stage.

To help launch the relationship, Subway said it has been "sending its range of low-fat subs to participants on Liverpool FC Foundation programs all week. The low-fat range encourages youngsters on the club's charitable-arm courses to 'Train Hard and Eat Fresh' as part of the brand's efforts to support healthier and active lifestyles."

"As a brand, we are committed to supporting everyone to be more active in their everyday lives and our partnership with Liverpool FC provides us with the perfect opportunity to demonstrate this and take it to the next level," Manaaz Akhtar, regional marketing director for the Subway brand in Europe, said in a statement. "Whether playing at the top of the Premier League or just having a kick about in the park, the Subway brand can offer a wide range of nutritious options to help you deliver your best performance."

Liverpool has made several trips to the U.S. as part of its globalization strategy. The next trip is planed for this summer when Yankee Stadium will host a Guinness International Champions Cup match on July 30 between EPL rivals Manchester City and Liverpool.

"We're delighted to welcome the Subway brand as an official partner to Liverpool FC," Billy Hogan, LFC's chief commercial officer, said in a statement. "We've worked closely with the Subway team over the last few weeks and have seen first-hand value they place on giving back to local communities. We are excited to be joining forces with a global organization who are just as passionate about making a positive difference to their communities as we are."

Other Liverpool marketing partners include jersey-front sponsor Standard Chartered, Carlsberg, Maxxis, Stanley and MNBA Bank.

Liverpool Sweetens Marketing With Dunkin' Donuts Deal

EA Sports Game On With Liverpool

Gatorade Now On Liverpool's Side

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