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Oct012009

Subway Deal On Track With NBC Sports

October 2, 2009: Subway Restaurants said it has signed a multi-platform partnership with NBC Sports that will utilize such spokesmen as Michael Phelps and Jared Fogel and "enable the brand to engage with consumers during marquee sporting events." Financial terms were not disclosed.

According to the QSR chain, Subway and NBC Sports will encourage viewers to tune in to featured sporting events and "make Subway their food of choice for the occasion." Co-branded spots with Phelps and Fogle will air through 2009 and into 2010 on NBC during prime time, late night and sports programming, including NFL Sunday Night Football.

Among other activations, Subway “Fresh Take” features will highlight up-and-coming football players during select NBC Sunday Night Football broadcasts; Subway will be presenting sponsor of an NFL wild card playoff game on Jan. 10, 2010; Subway will sponsor “Game of the Week” intermission reports airing during each NBC Sports NHL broadcast, including the 2010 Winter Classic on Jan. 1; and a series of “Fresh Take” features will air during the U. S. Figure Skating Championships in Jan. 2010 highlighting world-class athletes. Elements of the alliance also will involve NBCSports.com.

“High-profile sports work for the Subway brand in a couple of ways," Tony Pace, CMO for the Subway Franchisee Advertising Fund Trust, said in a statement. "First, it reaches a wide swath of the population, which is very important for a brand of our size. Second, it helps reinforce the health and active dimensions of the Subway brand, which set us apart from our restaurant competitors. We look forward to working with NBC Sports to continue to find ways that drive audiences to NBC and Subway.” Back to Home Page

Reader Comments (1)

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