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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep302013

Subway Breaks First Commercial With PelĂ©, But Also Breaks Major Rule Of Soccer

By Barry Janoff

September 30, 2013: Over the summer, QSR giant Subway added another star to its roster of Famous Fans when it signed international soccer icon Pelé to a multi-year deal.

Now, Subway is putting Pelé into the marketing spotlight, unveiling a TV spot that will anchor a multi-media campaign in the U.S. and beyond. The effort will build to the 2014 FIFA World Cup in Pelé's native Brazil and then again in a ramp-up to the 2016 Summer Olympics in Rio de Janeiro.

Pelé (born Edson Arantes do Nascimento) joins the likes of Michael Phelps, Nastia Liukin, Robert Griffin III, Mike Trout, Carl Edwards, Ryan Howard, Apolo Ohno and Eric LeGrand as company spokespersons.

His favorite Subway sandwich? Tuna on Italian bread.

The commercial, which broke during NBC's Sunday Night Football, opens with a smiling Pelé seated in a white chair and framed by a white background. As Brazilian samba music plays in the background, soccer balls begin to fall from the sky.

"Meet the newest member of the Subway team," a voiceover says as the rate of falling soccer balls increases in intensity. "The man who scored 1,282 — make that 1,283 goals."

The final ball bounces toward Pelé. He then breaks one of the essential rules of soccer for a non-goalie by catching it with his hands (we'll forgive him this time). He then promptly heads it in the direction of an imaginary soccer net.

"The greatest fútbol player ever," continues the voiceover, ignoring the soccer legend's handball infraction. "Pelé."

Pelé continues to smile as he drinks from a Subway cup. (See the full spot here.)

The commercial will go into regular rotation. Initial support includes Internet and social media destinations such as Twitter, Facebook and YouTube.

"Throughout my entire career, I always made sure to take care of my body with proper nutrition, training and rest," said Pele during his Subway introductory media conference in New York this past July. "With Subway Restaurants' approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives."

Pelé was a member of the Brazilian National Team from 1957-71 — with whom he won three World Cups — and a member of Santos from 1956-74. His career goal total also includes three seasons in the original NASL with the New York Cosmos (1975-77) as well as friendly matches for other clubs.

 In 1999, he was named the "Athlete of the Century" by the International Olympic Committee.

Since retiring from active play in 1977, Pelé has been a global ambassador for the sport as well as for humanitarian and environmental causes.

"Fútbol is the global sport and Pelé is the pre-eminent player of all time," said Tony Pace, Subway's global CMO. "It's great to have him as part of the Subway brand around the world."

Subway has more than 40,000 locations in 103 nations, including more than 1,200 in Brazil, according to the company.

Pelé Breaking Tuna On Italian Bread With Subway As Newest Global Famous Fan

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