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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

HBO: Robin Williams 7-16 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Sep302013

Subway Breaks First Commercial With PelĂ©, But Also Breaks Major Rule Of Soccer

By Barry Janoff

September 30, 2013: Over the summer, QSR giant Subway added another star to its roster of Famous Fans when it signed international soccer icon Pelé to a multi-year deal.

Now, Subway is putting Pelé into the marketing spotlight, unveiling a TV spot that will anchor a multi-media campaign in the U.S. and beyond. The effort will build to the 2014 FIFA World Cup in Pelé's native Brazil and then again in a ramp-up to the 2016 Summer Olympics in Rio de Janeiro.

Pelé (born Edson Arantes do Nascimento) joins the likes of Michael Phelps, Nastia Liukin, Robert Griffin III, Mike Trout, Carl Edwards, Ryan Howard, Apolo Ohno and Eric LeGrand as company spokespersons.

His favorite Subway sandwich? Tuna on Italian bread.

The commercial, which broke during NBC's Sunday Night Football, opens with a smiling Pelé seated in a white chair and framed by a white background. As Brazilian samba music plays in the background, soccer balls begin to fall from the sky.

"Meet the newest member of the Subway team," a voiceover says as the rate of falling soccer balls increases in intensity. "The man who scored 1,282 — make that 1,283 goals."

The final ball bounces toward Pelé. He then breaks one of the essential rules of soccer for a non-goalie by catching it with his hands (we'll forgive him this time). He then promptly heads it in the direction of an imaginary soccer net.

"The greatest fútbol player ever," continues the voiceover, ignoring the soccer legend's handball infraction. "Pelé."

Pelé continues to smile as he drinks from a Subway cup. (See the full spot here.)

The commercial will go into regular rotation. Initial support includes Internet and social media destinations such as Twitter, Facebook and YouTube.

"Throughout my entire career, I always made sure to take care of my body with proper nutrition, training and rest," said Pele during his Subway introductory media conference in New York this past July. "With Subway Restaurants' approach to fresh, better-for-you options, I look forward to working alongside other Famous Fans to encourage families around the world to eat well and lead active lives."

Pelé was a member of the Brazilian National Team from 1957-71 — with whom he won three World Cups — and a member of Santos from 1956-74. His career goal total also includes three seasons in the original NASL with the New York Cosmos (1975-77) as well as friendly matches for other clubs.

 In 1999, he was named the "Athlete of the Century" by the International Olympic Committee.

Since retiring from active play in 1977, Pelé has been a global ambassador for the sport as well as for humanitarian and environmental causes.

"Fútbol is the global sport and Pelé is the pre-eminent player of all time," said Tony Pace, Subway's global CMO. "It's great to have him as part of the Subway brand around the world."

Subway has more than 40,000 locations in 103 nations, including more than 1,200 in Brazil, according to the company.

Pelé Breaking Tuna On Italian Bread With Subway As Newest Global Famous Fan

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