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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr162015

'Sugar Ray' Leonard Laces Up Marketing Alliance As First Boxer For Skechers

By Barry Janoff

April 16, 2015: Boxing icon and sports legend "Sugar Ray" Leonard is lacing 'em up for a new team.

Leonard, who won numerous titles during his 20-year pro career, has signed a deal to appear in marketing for shoe and apparel company Skechers for the Relaxed Fit collection.

Skechers said that Leonard is the first boxer to appear in ads for the company.

Financial terms were not disclosed.

The 58-year-old Leonard joins a Skechers roster that currently includes Mariano Rivera, Joe Namath, Joe Montana, Pete Rose, Mark Cuban, Meb Keflezighi, actress/musician Demi Lovato and music legend Ringo Starr.

Skechers said that a global campaign with Leonard would break this Fall, to include TV, print, Internet and social media, and run through December 2016.

Leonard, who retired from boxing in 1997 with a record of 36-3-1 (25 KOs), currently does commentary on NBC Sports’ Premier Boxing Champions.

His other numerous endeavors include overseeing the Sugar Ray Leonard Foundation, which is "committed to raising funds for research and awareness towards a cure for Type 1 Diabetes and to help children live healthier lives through diet and exercise."

“Sugar Ray is a natural media magnet: his charm and charisma have kept him on the air for more than 30 years as America’s boxing icon,” Michael Greenberg, president for Skechers, said in a statement “Now that he’s delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series, it’s the perfect time for millions to see his signature style in Relaxed Fit footwear. We’re excited to have a champ like Sugar Ray in our corner.”

Details of his TV spot were not shared. Based on recent Skechers' campaigns (including Pete Rose "In the Hall"), it likely would have a humorous attitude that plays off a pro career that included wins over such boxers as "Marvelous Marvin" Hagler, Roberto Duran and Thomas "The Hitman" Hearns.

“Sugar Ray is a natural media magnet: his charm and charisma have kept him on the air for more than 30 years as America’s boxing icon."

Before turning pro, Leonard won the gold medal in the light-welterweight class at at the 1976 Olympic Games in Montreal, three National Golden Gloves titles, two Amateur Athletic Union championships and the 1975 Pan-American Games crown.

He was inducted into the International Boxing Hall of Fame in 1997.

According to Leonard, “I am looking forward to being a part of this campaign with Skechers. I love going toe-to-toe with the best — and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

A Skechers spot with Ringo Starr broke this week, and a new spot with Rivera is scheduled to be released soon.

Don't That Beat All: Ringo Stars For Skechers

Pete Rose Is In The Hall, Thanks To Skechers

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