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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr162015

'Sugar Ray' Leonard Laces Up Marketing Alliance As First Boxer For Skechers

By Barry Janoff

April 16, 2015: Boxing icon and sports legend "Sugar Ray" Leonard is lacing 'em up for a new team.

Leonard, who won numerous titles during his 20-year pro career, has signed a deal to appear in marketing for shoe and apparel company Skechers for the Relaxed Fit collection.

Skechers said that Leonard is the first boxer to appear in ads for the company.

Financial terms were not disclosed.

The 58-year-old Leonard joins a Skechers roster that currently includes Mariano Rivera, Joe Namath, Joe Montana, Pete Rose, Mark Cuban, Meb Keflezighi, actress/musician Demi Lovato and music legend Ringo Starr.

Skechers said that a global campaign with Leonard would break this Fall, to include TV, print, Internet and social media, and run through December 2016.

Leonard, who retired from boxing in 1997 with a record of 36-3-1 (25 KOs), currently does commentary on NBC Sports’ Premier Boxing Champions.

His other numerous endeavors include overseeing the Sugar Ray Leonard Foundation, which is "committed to raising funds for research and awareness towards a cure for Type 1 Diabetes and to help children live healthier lives through diet and exercise."

“Sugar Ray is a natural media magnet: his charm and charisma have kept him on the air for more than 30 years as America’s boxing icon,” Michael Greenberg, president for Skechers, said in a statement “Now that he’s delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series, it’s the perfect time for millions to see his signature style in Relaxed Fit footwear. We’re excited to have a champ like Sugar Ray in our corner.”

Details of his TV spot were not shared. Based on recent Skechers' campaigns (including Pete Rose "In the Hall"), it likely would have a humorous attitude that plays off a pro career that included wins over such boxers as "Marvelous Marvin" Hagler, Roberto Duran and Thomas "The Hitman" Hearns.

“Sugar Ray is a natural media magnet: his charm and charisma have kept him on the air for more than 30 years as America’s boxing icon."

Before turning pro, Leonard won the gold medal in the light-welterweight class at at the 1976 Olympic Games in Montreal, three National Golden Gloves titles, two Amateur Athletic Union championships and the 1975 Pan-American Games crown.

He was inducted into the International Boxing Hall of Fame in 1997.

According to Leonard, “I am looking forward to being a part of this campaign with Skechers. I love going toe-to-toe with the best — and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

A Skechers spot with Ringo Starr broke this week, and a new spot with Rivera is scheduled to be released soon.

Don't That Beat All: Ringo Stars For Skechers

Pete Rose Is In The Hall, Thanks To Skechers

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