Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan182010

Sun Life Naming Rights Deal Shines Light On Super Bowl Stadium

It is no longer known as Dolphin Stadium . . . . . . or Land Shark Stadium.January 18, 2010: Sun Life Financial, based in Toronto, has secured naming rights to Dolphin Stadium in a five-year deal valued at about $7.5 million per year, it was confirmed by people with knowledge of the situation both in South Florida and north of the Border. The company will immediately see dividends as the stadium will host both the NFL Pro Bowl on Jan. 31 and Super Bowl XLIV on Feb. 7.

The Miami Herald first reported on the deal this past December.

The U.S. division of Sun Life has been aggressive in marketing over the past few months with a TV, print and Internet campaign, "Get to Know the Sun Life," from The Martin Agency, Richmond, Va. In two spots, company "representatives" Karl and Miles try to get other groups to incorporate the Sun Life name in their business efforts, such as asking Florida to change its nickname from the Sunshine State to the Sun Life State and KC and the Sunshine Band to become KC and the Sun Life Band.

The company has a separate campaign, "Life's Brighter Under the Sun," running in Canada that is expected to get air time during the Winter Olympics in Vancouver.

Stephen Ross is majority owner of both Dolphin Stadium and the NFL's Miami Dolphins. The venue currently is home to the Dolphins, the University of Miami football team, the FedEx Orange Bowl and MLB's Florida Marlins, which are scheduled to move into their own stadium in 2012.

Since Super Bowl XXIII in 1989, the facility has hosted five Super Bowls (including the upcoming game) and has had several name changes, including Joe Robbie Stadium, Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium and from May 2009-January 5, 2010 Land Shark Stadium. A new logo is expected to be unveiled this week.

The deal comes as Ross is seeking funds to refurbish the venue and add a roof. He recently has sold a percentage of ownership in the Dolphins to such celebrities as Gloria Estefan, Marc Anthony and Venus and Serena Williams.

Back to Super Bowl XLIV

Back to Home Page´╗┐