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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan312015

Universal Studios Takes Super Bowl Stage To Promote 'Minions,' 'Furious 7' Movie, Ride

By Barry Janoff

January 31, 2015: Fans and viewers expect plenty of action during Super Bowl XLIX on Feb. 1, but it will come from more than the defending champion Seattle Seahawks playing the New England Patriots.

Universal Studios plans to take over the national stage with more than 100 million viewers expected on NBC to promote several high-octane banners.

A spot will preview the Summer 2015 launch of the "Fast & Furious: Supercharged" ride at Universal Studios, and airtime also will be given for movie trailers for Furious 7 (hitting theaters April 3) and Minions (arriving July 10).

"What better place is there than the Super Bowl to launch a campaign where millions of viewers huddle for non-stop, edge-of-your-seat suspense," Larry Kurzweil, president for Universal Studios Hollywood, said in a statement. "In just 30, thrilling seconds, our compelling spot resonates with the exhilaration this immersive thrill ride will deliver when it opens at Universal Studios Hollywood this summer."

Minions, the spinoff of Despicable Me (2010) and Despicable Me 2 (2013), features the voices of Michael Keaton, Sandra Bullock and Allison Janey, and recounts the history of the yellow munchkins from "the dawn of time" to modern day, where they must face a super-villain who wants to control all Minions to help her rule the world.

(The Minions might return during Super Bowl 50 next February or Super Bowl LI in 2017 as a Despicable Me 3 movie is due out in June 2017.)

Furious 7, the latest in the over-the-top action Fast & Furious franchise, stars Vin Diesel, Dwayne "The Rock" Johnson, Michelle Rodriguez and the late Paul Walker, who died as the result of a car accident in November 2013.

According to Universal, the Fast & Furious: Supercharged hydraulic motion-based ride will tell an "original Fast & Furious story that fuses sophisticated hyper-realistic special effects with a state-of-the-art 3D audio system and 3D-HD imagery, projected onto the world's longest and most expansive 360-degree screen." It includes exclusive interstitial content, filmed with the cast members.

Universal, a sibling of Super Bowl XLIX broadcast network NBC under the Comcast Universal NBC corporate flag, is supporting with Internet and such social media as Facebook, Instagram, Twitter and YouTube.

According to research and analeptics firm Kantar Media, the movie category is among the "most populous and competitive ad categories" during Super Bowl broadcasts, along with automotive and food and snacks.

Thirty-second spots on NBC cost upward of $4.5 million, according to industry analysts.

Hollywood Ready For Super Bowl XLIX Stardom

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