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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Feb062018

Super Bowl Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

By Barry Janoff

February 6, 2018: Super Bowl LII will go down in history as Philadelphia Eagles 41, New England Patriots 33, with MVP Nick Foles of the Eagles passing for three touchdowns and catching another.

But those numbers are just among a plethora of stats and figures still being crunched helping to define the game.

Super Bowl LII ran 3 hours, 46 minutes (including halftime), with advertising accounting for 22% of the total broadcast on NBC.

Spots were going north of $5 million for 30 seconds, according to NBCUniversal, tying last year’s  Super Bowl record.

When expenditures from pre-game and post-game programming are tabulated and included, the total revenue for the event will easily surpass $500 million, according to media intelligence firm Kantar Media, NY.

That includes $414 million from in-game ads, which, subject to revision with some numbers still to be finalized, would be the second largest amount in Super Bowl history.

Super Bowl LI last year on Fox pulled in $419 million in ad revenue, but was the first Super Bowl to go into overtime.

During Super Bowl LII, there was a total of 49 minutes, 35 seconds of commercial time from paying sponsors, the NFL and NBC Universal networks.

Excluding the promotional messages aired by NBCU and the NFL, there were a total of 62 in-game spots aired by 45 different advertisers from 37 unique parent company owners.

Of the 49:35 ad time, brand ads accounted for 40:10, NFL/PSA’s two minutes and NBCU promos ran 7:25.

Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

For the ninth consecutive year, auto manufacturers were the lead category during the game, accounting for 11 spots and nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

These four categories represented 40% of the total commercial time from paying advertisers, according to Kantar Media.

Film ads included Jurassic World: Fallen Kingdom, Mission Impossible: Fallout, Skyscraper (with Dwayne Johnson), Avengers: Infinity War, Dundee and Solo: A Star Wars Story; as well as HBO’s Westworld Season 2.

The 2018 freshman roster included Australia Tourism, Blacture.com, Giant Bomb (a mobile game publisher) and Monster (audio headphones).

Among the 11 companies that were first-time participants in 2017, ten did not return this year, with the lone holdover Turkish Airlines.

Among other talking points:

• Super Bowl XLVII Feb. 2013 on CBS holds the record for in-game ad time at 51:40 due to additional ads run during a power outage. The overtime last year enabled Fox to run four additional ads. The game itself lasted 3:46 (including halftime).

• In-game ad revenue was $332 million Super Bowl XLVIII (2014 Fox), $343.5 million Super Bowl XXLIX (2015 NBC), $370 million Super Bowl L (2016 CBS) and $419 million Super Bowl LI (2017 Fox).

Total ad time, per Kantar Media:

• Super Bowl XLVIII: 49:15 (Fox 41 minutes brand ads, 1:50 NFL/PSAs, 6:25 network)

• Super Bowl XLIX 48:05 (NBC 39:45 brand ads, 1:30 NFL/PSAs, 6:50 network)

• Super Bowl L: 49:35 (CBS 39:45 brands, 1:30 NFL/PSAs, 8:20 network)

• Super Bowl LI:  51:30 (Fox 41:40 brands, 2:20 NFL/PSAs, 7:30 network).

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

Even At $5 Million-Plus For Ads, Super Bowl Remains Jewel Event For Marketers

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