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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Super Bowl Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

By Barry Janoff

February 6, 2018: Super Bowl LII will go down in history as Philadelphia Eagles 41, New England Patriots 33, with MVP Nick Foles of the Eagles passing for three touchdowns and catching another.

But those numbers are just among a plethora of stats and figures still being crunched helping to define the game.

Super Bowl LII ran 3 hours, 46 minutes (including halftime), with advertising accounting for 22% of the total broadcast on NBC.

Spots were going north of $5 million for 30 seconds, according to NBCUniversal, tying last year’s  Super Bowl record.

When expenditures from pre-game and post-game programming are tabulated and included, the total revenue for the event will easily surpass $500 million, according to media intelligence firm Kantar Media, NY.

That includes $414 million from in-game ads, which, subject to revision with some numbers still to be finalized, would be the second largest amount in Super Bowl history.

Super Bowl LI last year on Fox pulled in $419 million in ad revenue, but was the first Super Bowl to go into overtime.

During Super Bowl LII, there was a total of 49 minutes, 35 seconds of commercial time from paying sponsors, the NFL and NBC Universal networks.

Excluding the promotional messages aired by NBCU and the NFL, there were a total of 62 in-game spots aired by 45 different advertisers from 37 unique parent company owners.

Of the 49:35 ad time, brand ads accounted for 40:10, NFL/PSA’s two minutes and NBCU promos ran 7:25.

Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

For the ninth consecutive year, auto manufacturers were the lead category during the game, accounting for 11 spots and nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

These four categories represented 40% of the total commercial time from paying advertisers, according to Kantar Media.

Film ads included Jurassic World: Fallen Kingdom, Mission Impossible: Fallout, Skyscraper (with Dwayne Johnson), Avengers: Infinity War, Dundee and Solo: A Star Wars Story; as well as HBO’s Westworld Season 2.

The 2018 freshman roster included Australia Tourism, Blacture.com, Giant Bomb (a mobile game publisher) and Monster (audio headphones).

Among the 11 companies that were first-time participants in 2017, ten did not return this year, with the lone holdover Turkish Airlines.

Among other talking points:

• Super Bowl XLVII Feb. 2013 on CBS holds the record for in-game ad time at 51:40 due to additional ads run during a power outage. The overtime last year enabled Fox to run four additional ads. The game itself lasted 3:46 (including halftime).

• In-game ad revenue was $332 million Super Bowl XLVIII (2014 Fox), $343.5 million Super Bowl XXLIX (2015 NBC), $370 million Super Bowl L (2016 CBS) and $419 million Super Bowl LI (2017 Fox).

Total ad time, per Kantar Media:

• Super Bowl XLVIII: 49:15 (Fox 41 minutes brand ads, 1:50 NFL/PSAs, 6:25 network)

• Super Bowl XLIX 48:05 (NBC 39:45 brand ads, 1:30 NFL/PSAs, 6:50 network)

• Super Bowl L: 49:35 (CBS 39:45 brands, 1:30 NFL/PSAs, 8:20 network)

• Super Bowl LI:  51:30 (Fox 41:40 brands, 2:20 NFL/PSAs, 7:30 network).

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

Even At $5 Million-Plus For Ads, Super Bowl Remains Jewel Event For Marketers

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