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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Super Bowl Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

By Barry Janoff

February 6, 2018: Super Bowl LII will go down in history as Philadelphia Eagles 41, New England Patriots 33, with MVP Nick Foles of the Eagles passing for three touchdowns and catching another.

But those numbers are just among a plethora of stats and figures still being crunched helping to define the game.

Super Bowl LII ran 3 hours, 46 minutes (including halftime), with advertising accounting for 22% of the total broadcast on NBC.

Spots were going north of $5 million for 30 seconds, according to NBCUniversal, tying last year’s  Super Bowl record.

When expenditures from pre-game and post-game programming are tabulated and included, the total revenue for the event will easily surpass $500 million, according to media intelligence firm Kantar Media, NY.

That includes $414 million from in-game ads, which, subject to revision with some numbers still to be finalized, would be the second largest amount in Super Bowl history.

Super Bowl LI last year on Fox pulled in $419 million in ad revenue, but was the first Super Bowl to go into overtime.

During Super Bowl LII, there was a total of 49 minutes, 35 seconds of commercial time from paying sponsors, the NFL and NBC Universal networks.

Excluding the promotional messages aired by NBCU and the NFL, there were a total of 62 in-game spots aired by 45 different advertisers from 37 unique parent company owners.

Of the 49:35 ad time, brand ads accounted for 40:10, NFL/PSA’s two minutes and NBCU promos ran 7:25.

Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

For the ninth consecutive year, auto manufacturers were the lead category during the game, accounting for 11 spots and nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

These four categories represented 40% of the total commercial time from paying advertisers, according to Kantar Media.

Film ads included Jurassic World: Fallen Kingdom, Mission Impossible: Fallout, Skyscraper (with Dwayne Johnson), Avengers: Infinity War, Dundee and Solo: A Star Wars Story; as well as HBO’s Westworld Season 2.

The 2018 freshman roster included Australia Tourism, Blacture.com, Giant Bomb (a mobile game publisher) and Monster (audio headphones).

Among the 11 companies that were first-time participants in 2017, ten did not return this year, with the lone holdover Turkish Airlines.

Among other talking points:

• Super Bowl XLVII Feb. 2013 on CBS holds the record for in-game ad time at 51:40 due to additional ads run during a power outage. The overtime last year enabled Fox to run four additional ads. The game itself lasted 3:46 (including halftime).

• In-game ad revenue was $332 million Super Bowl XLVIII (2014 Fox), $343.5 million Super Bowl XXLIX (2015 NBC), $370 million Super Bowl L (2016 CBS) and $419 million Super Bowl LI (2017 Fox).

Total ad time, per Kantar Media:

• Super Bowl XLVIII: 49:15 (Fox 41 minutes brand ads, 1:50 NFL/PSAs, 6:25 network)

• Super Bowl XLIX 48:05 (NBC 39:45 brand ads, 1:30 NFL/PSAs, 6:50 network)

• Super Bowl L: 49:35 (CBS 39:45 brands, 1:30 NFL/PSAs, 8:20 network)

• Super Bowl LI:  51:30 (Fox 41:40 brands, 2:20 NFL/PSAs, 7:30 network).

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

Even At $5 Million-Plus For Ads, Super Bowl Remains Jewel Event For Marketers

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