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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• WWE said that Houston’s Minute Maid Park would host the Royal Rumble on Sunday, Jan. 26, 2020. The event will mark the second time the Royal Rumble has been held at a baseball stadium following this year’s event at Phoenix’ Chase Field (before a capacity crowd of 48,193). The event will stream live around worldwide on WWE Network.

• SportsEngine, Inc., an NBC Sports Group company and a leading provider of Sport Relationship Management software, is partnering with USA Hockey to promote participation in youth hockey during USA Hockey’s Hockey Week Across America (Feb. 17 - 24) and USA Hockey’s Try Hockey for Free Day (Feb. 23).

• MLS said its board of governors has extended the contract of commissioner Don Garber through the 2023 season. Garber, 61, has been commissioner since 1999, overseeing the league expanding from 12 to 27 clubs, adding 25 new owners and developing 19 soccer stadiums across the U.S. and Canada.

• Al Horford of the Boston Celtics is the new national NBA face for Built With Chocolate Milk. A TV and digital campaign will “spotlight his balanced approach to performance, recovery and nutrition. For the first time, the campaign will be bilingual, with Horford the first Hispanic athlete on the roster.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 9-11
1. The Lego Movie 2: The Second Part $55M
2. What Men Want $21M
3. Cold Pursuit $9.5M
4. The Prodigy $7M
5. The Upside $5.7M
6. Glass $5.5M
7. Miss Bala $3.8M
8. Aquaman $3M
9. Green Book $2.7M
10. Spider-Man: Into The Spider-Verse $2.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA: 'Anthem the Game' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb062018

Super Bowl Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

By Barry Janoff

February 6, 2018: Super Bowl LII will go down in history as Philadelphia Eagles 41, New England Patriots 33, with MVP Nick Foles of the Eagles passing for three touchdowns and catching another.

But those numbers are just among a plethora of stats and figures still being crunched helping to define the game.

Super Bowl LII ran 3 hours, 46 minutes (including halftime), with advertising accounting for 22% of the total broadcast on NBC.

Spots were going north of $5 million for 30 seconds, according to NBCUniversal, tying last year’s  Super Bowl record.

When expenditures from pre-game and post-game programming are tabulated and included, the total revenue for the event will easily surpass $500 million, according to media intelligence firm Kantar Media, NY.

That includes $414 million from in-game ads, which, subject to revision with some numbers still to be finalized, would be the second largest amount in Super Bowl history.

Super Bowl LI last year on Fox pulled in $419 million in ad revenue, but was the first Super Bowl to go into overtime.

During Super Bowl LII, there was a total of 49 minutes, 35 seconds of commercial time from paying sponsors, the NFL and NBC Universal networks.

Excluding the promotional messages aired by NBCU and the NFL, there were a total of 62 in-game spots aired by 45 different advertisers from 37 unique parent company owners.

Of the 49:35 ad time, brand ads accounted for 40:10, NFL/PSA’s two minutes and NBCU promos ran 7:25.

Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

For the ninth consecutive year, auto manufacturers were the lead category during the game, accounting for 11 spots and nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

These four categories represented 40% of the total commercial time from paying advertisers, according to Kantar Media.

Film ads included Jurassic World: Fallen Kingdom, Mission Impossible: Fallout, Skyscraper (with Dwayne Johnson), Avengers: Infinity War, Dundee and Solo: A Star Wars Story; as well as HBO’s Westworld Season 2.

The 2018 freshman roster included Australia Tourism, Blacture.com, Giant Bomb (a mobile game publisher) and Monster (audio headphones).

Among the 11 companies that were first-time participants in 2017, ten did not return this year, with the lone holdover Turkish Airlines.

Among other talking points:

• Super Bowl XLVII Feb. 2013 on CBS holds the record for in-game ad time at 51:40 due to additional ads run during a power outage. The overtime last year enabled Fox to run four additional ads. The game itself lasted 3:46 (including halftime).

• In-game ad revenue was $332 million Super Bowl XLVIII (2014 Fox), $343.5 million Super Bowl XXLIX (2015 NBC), $370 million Super Bowl L (2016 CBS) and $419 million Super Bowl LI (2017 Fox).

Total ad time, per Kantar Media:

• Super Bowl XLVIII: 49:15 (Fox 41 minutes brand ads, 1:50 NFL/PSAs, 6:25 network)

• Super Bowl XLIX 48:05 (NBC 39:45 brand ads, 1:30 NFL/PSAs, 6:50 network)

• Super Bowl L: 49:35 (CBS 39:45 brands, 1:30 NFL/PSAs, 8:20 network)

• Super Bowl LI:  51:30 (Fox 41:40 brands, 2:20 NFL/PSAs, 7:30 network).

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

Even At $5 Million-Plus For Ads, Super Bowl Remains Jewel Event For Marketers

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