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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Super Bowl Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

By Barry Janoff

February 6, 2018: Super Bowl LII will go down in history as Philadelphia Eagles 41, New England Patriots 33, with MVP Nick Foles of the Eagles passing for three touchdowns and catching another.

But those numbers are just among a plethora of stats and figures still being crunched helping to define the game.

Super Bowl LII ran 3 hours, 46 minutes (including halftime), with advertising accounting for 22% of the total broadcast on NBC.

Spots were going north of $5 million for 30 seconds, according to NBCUniversal, tying last year’s  Super Bowl record.

When expenditures from pre-game and post-game programming are tabulated and included, the total revenue for the event will easily surpass $500 million, according to media intelligence firm Kantar Media, NY.

That includes $414 million from in-game ads, which, subject to revision with some numbers still to be finalized, would be the second largest amount in Super Bowl history.

Super Bowl LI last year on Fox pulled in $419 million in ad revenue, but was the first Super Bowl to go into overtime.

During Super Bowl LII, there was a total of 49 minutes, 35 seconds of commercial time from paying sponsors, the NFL and NBC Universal networks.

Excluding the promotional messages aired by NBCU and the NFL, there were a total of 62 in-game spots aired by 45 different advertisers from 37 unique parent company owners.

Of the 49:35 ad time, brand ads accounted for 40:10, NFL/PSA’s two minutes and NBCU promos ran 7:25.

Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

For the ninth consecutive year, auto manufacturers were the lead category during the game, accounting for 11 spots and nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

These four categories represented 40% of the total commercial time from paying advertisers, according to Kantar Media.

Film ads included Jurassic World: Fallen Kingdom, Mission Impossible: Fallout, Skyscraper (with Dwayne Johnson), Avengers: Infinity War, Dundee and Solo: A Star Wars Story; as well as HBO’s Westworld Season 2.

The 2018 freshman roster included Australia Tourism, Blacture.com, Giant Bomb (a mobile game publisher) and Monster (audio headphones).

Among the 11 companies that were first-time participants in 2017, ten did not return this year, with the lone holdover Turkish Airlines.

Among other talking points:

• Super Bowl XLVII Feb. 2013 on CBS holds the record for in-game ad time at 51:40 due to additional ads run during a power outage. The overtime last year enabled Fox to run four additional ads. The game itself lasted 3:46 (including halftime).

• In-game ad revenue was $332 million Super Bowl XLVIII (2014 Fox), $343.5 million Super Bowl XXLIX (2015 NBC), $370 million Super Bowl L (2016 CBS) and $419 million Super Bowl LI (2017 Fox).

Total ad time, per Kantar Media:

• Super Bowl XLVIII: 49:15 (Fox 41 minutes brand ads, 1:50 NFL/PSAs, 6:25 network)

• Super Bowl XLIX 48:05 (NBC 39:45 brand ads, 1:30 NFL/PSAs, 6:50 network)

• Super Bowl L: 49:35 (CBS 39:45 brands, 1:30 NFL/PSAs, 8:20 network)

• Super Bowl LI:  51:30 (Fox 41:40 brands, 2:20 NFL/PSAs, 7:30 network).

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

Even At $5 Million-Plus For Ads, Super Bowl Remains Jewel Event For Marketers

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