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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan312017

The Real Super Bowl Stats: 51M Cases Of Beer, 1B Chicken Wings, 27M Tweets

By Barry Janoff

January 31, 2017: Super Bowl LI comes with a lot of X’s and O’s that will make the game between the New England Patriots and Atlanta Falcons unique, and ultimately see one take home the Vince Lombardi Trophy.

But there are a plethora of stats and numbers that fill the Big Game playing field that set this one apart from all others, ultimately making fans, viewers and consumers satisfied winners.

With Fox charging upward of $5 million for a 30-second spot on Feb. 5, there is a lot of attention paid to what marketers do to boost their visibility.

Since 2010, Anheuser-Busch, among the biggest Big Game spenders, has spent $218.5 million on Super Bowl ads, according to research, consulting and financial firm WalletHub, Washington, D.C.

That is due in large part  to the fact that Anheuser-Busch has been the exclusive national broadcast partner in the beer category for 28 years. Under a new contract that was signed in 2015 valued at $1.4 billion, the beer maker will hold that distinction through 2022.

For the company, whose brands include Bud Light — which is the official beer sponsor for the NFL — Michelob and Budweiser — the bottom line is sales. And there will be some 51.7 million cases of beer sold (not limited to Anheuser-Busch brands) on Super Bowl Sunday.

Some 13% of viewers say they recognize a brand after its Super Bowl commercial.

Unfortunately, even with the cost of a Super Bowl spot having gone up 110% over the past decade — versus 25% for the cost of an ad during the World Series over the same period — 80% of commercials "do not boost sales or purchase intent," according to WalletHub’s Super Bowl LI By The Numbers.

Among the items that join beer as best-sellers: Nearly 10% of people who will buy a TV this year will do so in time for the Super Bowl.

Also being sold in mass quantities for the Big Game: 14.5 tons of chips, 1.23 billion chicken wings and more than eight million pounds of guacamole, per WalletHub.

Super Bowl Sunday is the biggest-selling day of the year for pizza, according to the National Restaurant Assn. Last year, Pizza Hut sold more than two million pies and Domino’s more than 12 million slices. Overall, there is a 35% rise in the number of pizza deliveries versus other days.

In addition to the cost of TV spots going up, the average price of a Super Bowl ticket has also risen.

For Super Bowl LI, the average price of tickets in Houston’s NRG Stadium will be $5,216, according to WalletHub.

The price for a Super Bowl ticket for the prior four Super Bowls has averaged $3,334, including Super Bowl XLVII ($2,380), Super Bowl XLVIII ($2,392), Super Bowl XLIX ($4,253) and Super Bowl 50 last year in Levi’s Stadium ($4.307).

Hosting the Super Bowl generally turns out to be good news for the city and surrounding regions.

People who come to Houston will spend an average of $400 per day, according to WalletHub. That includes food and drink, transportation, amenities and hotel rooms, of which there are 84,000 in the area — including 1,000 in the new Marriott Marquis, which is serving as the NFL’s Super Bowl headquarters — some 91% more than when Houston last hosted the Big Game.

That was Super Bowl XXXVIII in 2004, in which the Patriots defeated the Carolina Panthers, 32-29, with Pats quarterback Tom Brady named MVP.

Houston also hosted the Big Game in 1974, Super Bowl VIII, played in Rice Stadium.

According to the Houston Super Bowl Host Committee, about one million people are projected to attend a Super Bowl-related event, 140,000 from out of town.

Unlike that game in 2004, social media is now a major part of the overall coverage and story.

During Super Bowl 50, some 60 million people discussed the game live on Facebook, and the platform saw 200 million posts, comments and likes.

No social media slacker, Twitter during Super Bowl 50 registered some 27 million tweets from pre-game to post-game, which were viewed 4.3 billion times worldwide.

One other stat for companies nationwide: About 1.5 million people will call in sick the day after Super Bowl Sunday, with larger numbers likely to skew in the hometown and region of the victorious team.

And one reason that Heinz’ marketing is calling for Feb. 6 to be a national holiday known as "Smunday."

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Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


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