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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan312017

The Real Super Bowl Stats: 51M Cases Of Beer, 1B Chicken Wings, 27M Tweets

By Barry Janoff

January 31, 2017: Super Bowl LI comes with a lot of X’s and O’s that will make the game between the New England Patriots and Atlanta Falcons unique, and ultimately see one take home the Vince Lombardi Trophy.

But there are a plethora of stats and numbers that fill the Big Game playing field that set this one apart from all others, ultimately making fans, viewers and consumers satisfied winners.

With Fox charging upward of $5 million for a 30-second spot on Feb. 5, there is a lot of attention paid to what marketers do to boost their visibility.

Since 2010, Anheuser-Busch, among the biggest Big Game spenders, has spent $218.5 million on Super Bowl ads, according to research, consulting and financial firm WalletHub, Washington, D.C.

That is due in large part  to the fact that Anheuser-Busch has been the exclusive national broadcast partner in the beer category for 28 years. Under a new contract that was signed in 2015 valued at $1.4 billion, the beer maker will hold that distinction through 2022.

For the company, whose brands include Bud Light — which is the official beer sponsor for the NFL — Michelob and Budweiser — the bottom line is sales. And there will be some 51.7 million cases of beer sold (not limited to Anheuser-Busch brands) on Super Bowl Sunday.

Some 13% of viewers say they recognize a brand after its Super Bowl commercial.

Unfortunately, even with the cost of a Super Bowl spot having gone up 110% over the past decade — versus 25% for the cost of an ad during the World Series over the same period — 80% of commercials "do not boost sales or purchase intent," according to WalletHub’s Super Bowl LI By The Numbers.

Among the items that join beer as best-sellers: Nearly 10% of people who will buy a TV this year will do so in time for the Super Bowl.

Also being sold in mass quantities for the Big Game: 14.5 tons of chips, 1.23 billion chicken wings and more than eight million pounds of guacamole, per WalletHub.

Super Bowl Sunday is the biggest-selling day of the year for pizza, according to the National Restaurant Assn. Last year, Pizza Hut sold more than two million pies and Domino’s more than 12 million slices. Overall, there is a 35% rise in the number of pizza deliveries versus other days.

In addition to the cost of TV spots going up, the average price of a Super Bowl ticket has also risen.

For Super Bowl LI, the average price of tickets in Houston’s NRG Stadium will be $5,216, according to WalletHub.

The price for a Super Bowl ticket for the prior four Super Bowls has averaged $3,334, including Super Bowl XLVII ($2,380), Super Bowl XLVIII ($2,392), Super Bowl XLIX ($4,253) and Super Bowl 50 last year in Levi’s Stadium ($4.307).

Hosting the Super Bowl generally turns out to be good news for the city and surrounding regions.

People who come to Houston will spend an average of $400 per day, according to WalletHub. That includes food and drink, transportation, amenities and hotel rooms, of which there are 84,000 in the area — including 1,000 in the new Marriott Marquis, which is serving as the NFL’s Super Bowl headquarters — some 91% more than when Houston last hosted the Big Game.

That was Super Bowl XXXVIII in 2004, in which the Patriots defeated the Carolina Panthers, 32-29, with Pats quarterback Tom Brady named MVP.

Houston also hosted the Big Game in 1974, Super Bowl VIII, played in Rice Stadium.

According to the Houston Super Bowl Host Committee, about one million people are projected to attend a Super Bowl-related event, 140,000 from out of town.

Unlike that game in 2004, social media is now a major part of the overall coverage and story.

During Super Bowl 50, some 60 million people discussed the game live on Facebook, and the platform saw 200 million posts, comments and likes.

No social media slacker, Twitter during Super Bowl 50 registered some 27 million tweets from pre-game to post-game, which were viewed 4.3 billion times worldwide.

One other stat for companies nationwide: About 1.5 million people will call in sick the day after Super Bowl Sunday, with larger numbers likely to skew in the hometown and region of the victorious team.

And one reason that Heinz’ marketing is calling for Feb. 6 to be a national holiday known as "Smunday."

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Mr. Clean Does A Dirty Dance En Route To The Super Bowl

Super Bowl-Related Consumer Spend To Top $14B

During This Super Bowl, Even NRG Stadium Has A Marketing Campaign

B-Dubs Intercepts Brett Favre For Super Bowl Guerrella Marketing Campaign

Lexus Want People To Experience Amazing During The Big Game

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


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