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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

By Barry Janoff

February 5, 2018: For nearly a decade, the automotive category has been the leader in number of commercials aired and in money spent during the broadcast of Super Bowl games.

Dating back to Super Bowl XLVII in 2013 and running through Super Bowl LI last year, the auto category spent more than $459 million on ads that ran during Super Bowl national broadcasts, according to medial intelligence firm Kantar Media, NY.

During Super Bowl LII, car makers again filled the road, with six parent auto companies running a total of 11 spots, including Toyota and its Lexus division, Fiat Chrysler, Hyundai, Kia and Mercedes-Benz.

For the ninth consecutive year, auto manufacturers were the lead category during the game, with the 11 spots accounting for nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

Two of the top four big spenders were from automotive: Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

Whether or not their placement before more than 105 million viewers on NBC moved anyone to buy cars has not yet been determined.

However, many people did take the first step.

Initial number-crunching shows an average 898% lift to the pages on Cars.com of specific models that aired commercials during the game, according to the online auto destination.

“Our site analytics show that not all eyes are on the football game at all times,” David Greene, Cars.com data strategy manager, said in a statement.

“Millions of consumers are using a second screen like a phone or tablet to visit Cars.com during the Big Game to research and shop in real-time — a sign that big budget advertising spends are paying off for auto brands," said Greene.

The car that led the pack was Kia’s Stinger, which ran a commercial, “Fueled By Youth,” that starred rock music icon Steven Tyler and racing legend Emerson Fittipaldi.

The spot shows the 69-year-old Tyler on a race track, driving the Stinger at a top speed but in reverse, which seems to turn back the clock as he emerges as a 20-something version of himself, with the 71-year-old Fittipaldi seemingly ready to give it a try.

According to Cars.com, “Within eight minutes of its airing, visits to the advertised model's page on Cars.com saw a 4,053% increase in comparison to the same time period prior to the airing of the spot.”

Fiat Chrysler Automotive ran two spots for its Jeep Wrangler: “Anti-Manifesto,” which shows the vehicle easily crossing a deep river and than traveling up the side of a steep, slippery rock formation; and “Jurassic Jeep.”

The latter recreates the scene from the original Jurassic Park when Jeff Goldblum is a passenger in a vehicle being chased by a T-Rex, this time with Goldblum as the driver in a Wrangler (and also tapping into the upcoming Jurassic World: Fallen Kingdom with Goldblum).

Although they were on opposite sides of the field, people in Philadelphia and Boston had something in common: The ads motivated them to make Jeep Wrangler the No. 1 vehicle on their search lists.

The Jeep Wrangler was also the top vehicle page visited on Cars.com by people in Atlanta, Chicago, Los Angeles, New York, San Francisco and Washington DC.

Overall, the Jeep Wrangler destination at Cars.com had a 545% increase in traffic.

Cars.com pages for the Lexus LS also had spikes in traffic, generating a 921% lift of visits, after the airing of its “Long Live The King” spot featuring cast members from Marvel’s Black Panther.

Other top performing brands and car models included Jeep Cherokee (+175%), Toyota Tundra (+142%) and RAM 1500 (+69%).

Mobile visits continued to grow in popularity throughout Game Day, according to Cars.com, with 71% of visits coming from a mobile device during the game, up from 67% before the game started.

"This year's game saw the fewest number of car manufacturers advertising since before 2010,” said Greene. ”Despite this, Cars.com still saw a significant spike in site engagement during the game,"  

According to Greene, “The themes of diversity and humanity were pervasive in all of the ads that aired, with only two ads overall featuring famous figures. Humor and animals were most notably missing from ads this year."

Among the other Super Bowl LII car ads: Hyundai's "Ref to the Rescue," Mercedes-Benz' "Last Fan Standing" and from Toyota "Good Odds" and "Mobility Anthem."

Data was collected in real-time by comparing Cars.com site visits on Game Day to averages of the four prior Sundays.

"Consumers come to Cars.com for unbiased information and tools to help them learn more about the cars they're seeing advertised,” said Greene. "With more than 400 million site visits a year, we at Cars.com have a unique vantage point into consumer car shopping habits.”

Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

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