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• Events DC, the official convention and sports authority for the District of Columbia, and the Professional Fighters League said the PFL playoff semi-final matches would be held in the new Entertainment and Sports Arena on Oct. 20.

• According to Bob Ley, ‘As of October 1 I'll be taking a six-month sabbatical from my Outside the Lines duties on ESPN. The idea of stepping back to re-charge is fully 100% mine, and one I've been considering for a while.’ Per ESPN: 'We completely support Bob’s decision and look forward to his return April 1.’

• Serena Williams will star in marketing for American Express relating to the U.S. Open to support new services such as the AmEx Band (contactless payment wristband) and an interactive tennis experience Super Rally, as well as the AmEx Fan Experience at Billie Jean King National Tennis Center in Flushing, NY.

• The planned move of MLS’ Columbus Crew club to Austin, Texas, received a major boost on Wednesday when the Austin City Council approved a deal to build a soccer stadium. Backers said the  venue could be ready for the 2020 MLS season.

• Walk This Way: Aerosmith has unveiled plans for headlining residency in Las Vegas, Aerosmith: Deuces Are Wild. The first show is scheduled for April 6, 2019 in Park Theater, located in MGM Resorts International’s new Park MGM on the Vegas Strip. The residency is being promoted by Live Nation. There currently are18 dates scheduled for April-June-July 2019.

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What Are You Watching September 2018
 
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KEEPING SCORE

NBA 2018

Kia NBA Tip-Off 2018 (Oct. 16-21)

• Oct. 16: Philadelphia 76ers vs. Boston Celtics (8 PM ET) TNT
• Oct. 16: Oklahoma City Thunder vs. Golden State Warriors 10:30 PM. ET). TNT

• Oct. 17: New Orleans Pelicans vs. Houston Rockets 8 PM (ET) ESPN
• Oct. 17: Dallas Mavericks vs. Phoenix Suns 10:30 PM  (ET) ESPN

• Oct. 18: Chicago Bulls vs. Philadelphia 76ers (8 PM. ET) TNT
• Oct. 18: Los Angeles Lakers vs. Portland Trail Blazers (10:30 PM ET) TNT

• Oct. 19: Boston Celtics vs.Toronto Raptors (8 PM ET) ESPN
• Oct. 19: Golden State Warriors vs. Utah Jazz (10:30 PM ET) ESPN

• Oct. 20: Toronto Raptors vs. Washington Wizards (7 PM. ET) NBA TV
• Oct. 20: Houston Rockets vs. Los Angeles Lakers (10:30 PM ET) ESPN

• Oct. 21: Houston Rockets vs. Los Angeles Clippers (9 PM ET) NBA TV

NBA Christmas Day Schedule
• Milwaukee Bucks vs. New York Knicks 12 Noon (ET) ESPN
• Oklahoma City Thunder vs. Houston Rockets 3 PM (ET) ABC
• Philadelphia 76ers vs. Boston Celtics 5:30 PM (ET) ABC
• Los Angeles Lakers vs. Golden State Warriors 8 PM (ET) ESPN
• Portland Trail Blazers vs. Utah Jazz 10:30 PM (ET) ESPN

Martin Luther King Jr. Day    
• New Orleans Pelicans vs. Memphis Grizzlies 5:30 PM (ET) TNT
• Houston Rockets vs. Philadelphia 76ers 8 PM (ET) TNT
• Golden State Warriors vs. Los Angeles Lakers 10:30 PM (ET) TNT

BUY SELL

WEEKEND BOX OFFICE (August 10-12)

1. The Meg $44.5M
2. Mission Impossible - Fallout $20M
3. Christopher Robin $12.4M
4. Slenderman $11.3M
5. BlacKkKlansman $10.8M
6. The Spy Who Dumped Me $6.6M
7. Mama Mia! $5.8M
8. Equalizer 2 $5.5M
9. Hotel Transylvania 3 $5.1M
10. Ant-Man and The Wasp $4M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

By Barry Janoff

February 5, 2018: For nearly a decade, the automotive category has been the leader in number of commercials aired and in money spent during the broadcast of Super Bowl games.

Dating back to Super Bowl XLVII in 2013 and running through Super Bowl LI last year, the auto category spent more than $459 million on ads that ran during Super Bowl national broadcasts, according to medial intelligence firm Kantar Media, NY.

During Super Bowl LII, car makers again filled the road, with six parent auto companies running a total of 11 spots, including Toyota and its Lexus division, Fiat Chrysler, Hyundai, Kia and Mercedes-Benz.

For the ninth consecutive year, auto manufacturers were the lead category during the game, with the 11 spots accounting for nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

Two of the top four big spenders were from automotive: Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

Whether or not their placement before more than 105 million viewers on NBC moved anyone to buy cars has not yet been determined.

However, many people did take the first step.

Initial number-crunching shows an average 898% lift to the pages on Cars.com of specific models that aired commercials during the game, according to the online auto destination.

“Our site analytics show that not all eyes are on the football game at all times,” David Greene, Cars.com data strategy manager, said in a statement.

“Millions of consumers are using a second screen like a phone or tablet to visit Cars.com during the Big Game to research and shop in real-time — a sign that big budget advertising spends are paying off for auto brands," said Greene.

The car that led the pack was Kia’s Stinger, which ran a commercial, “Fueled By Youth,” that starred rock music icon Steven Tyler and racing legend Emerson Fittipaldi.

The spot shows the 69-year-old Tyler on a race track, driving the Stinger at a top speed but in reverse, which seems to turn back the clock as he emerges as a 20-something version of himself, with the 71-year-old Fittipaldi seemingly ready to give it a try.

According to Cars.com, “Within eight minutes of its airing, visits to the advertised model's page on Cars.com saw a 4,053% increase in comparison to the same time period prior to the airing of the spot.”

Fiat Chrysler Automotive ran two spots for its Jeep Wrangler: “Anti-Manifesto,” which shows the vehicle easily crossing a deep river and than traveling up the side of a steep, slippery rock formation; and “Jurassic Jeep.”

The latter recreates the scene from the original Jurassic Park when Jeff Goldblum is a passenger in a vehicle being chased by a T-Rex, this time with Goldblum as the driver in a Wrangler (and also tapping into the upcoming Jurassic World: Fallen Kingdom with Goldblum).

Although they were on opposite sides of the field, people in Philadelphia and Boston had something in common: The ads motivated them to make Jeep Wrangler the No. 1 vehicle on their search lists.

The Jeep Wrangler was also the top vehicle page visited on Cars.com by people in Atlanta, Chicago, Los Angeles, New York, San Francisco and Washington DC.

Overall, the Jeep Wrangler destination at Cars.com had a 545% increase in traffic.

Cars.com pages for the Lexus LS also had spikes in traffic, generating a 921% lift of visits, after the airing of its “Long Live The King” spot featuring cast members from Marvel’s Black Panther.

Other top performing brands and car models included Jeep Cherokee (+175%), Toyota Tundra (+142%) and RAM 1500 (+69%).

Mobile visits continued to grow in popularity throughout Game Day, according to Cars.com, with 71% of visits coming from a mobile device during the game, up from 67% before the game started.

"This year's game saw the fewest number of car manufacturers advertising since before 2010,” said Greene. ”Despite this, Cars.com still saw a significant spike in site engagement during the game,"  

According to Greene, “The themes of diversity and humanity were pervasive in all of the ads that aired, with only two ads overall featuring famous figures. Humor and animals were most notably missing from ads this year."

Among the other Super Bowl LII car ads: Hyundai's "Ref to the Rescue," Mercedes-Benz' "Last Fan Standing" and from Toyota "Good Odds" and "Mobility Anthem."

Data was collected in real-time by comparing Cars.com site visits on Game Day to averages of the four prior Sundays.

"Consumers come to Cars.com for unbiased information and tools to help them learn more about the cars they're seeing advertised,” said Greene. "With more than 400 million site visits a year, we at Cars.com have a unique vantage point into consumer car shopping habits.”

Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

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