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What Are You Watching In May 2018
 
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QUICK HITS

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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ESPN: WNBA 'Life: Bossy' More Ads Below

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb062018

Winning Drive: Super Bowl Ads Boosted Interest In Kia’s Stinger, Jeep Wrangler

By Barry Janoff

February 5, 2018: For nearly a decade, the automotive category has been the leader in number of commercials aired and in money spent during the broadcast of Super Bowl games.

Dating back to Super Bowl XLVII in 2013 and running through Super Bowl LI last year, the auto category spent more than $459 million on ads that ran during Super Bowl national broadcasts, according to medial intelligence firm Kantar Media, NY.

During Super Bowl LII, car makers again filled the road, with six parent auto companies running a total of 11 spots, including Toyota and its Lexus division, Fiat Chrysler, Hyundai, Kia and Mercedes-Benz.

For the ninth consecutive year, auto manufacturers were the lead category during the game, with the 11 spots accounting for nine minutes of commercial time, according to Kantar Media.

Auto was followed by beer (4 minutes, exclusive to Anheuser-Busch), film (3:30 minutes) and telecom (3:10).

Two of the top four big spenders were from automotive: Anheuser-Busch InBev and Fiat Chrysler Automotive were the top advertisers in the game, each with four minutes of ad time.

They were followed by Toyota (three minutes) and Amazon.com (2:30).

Whether or not their placement before more than 105 million viewers on NBC moved anyone to buy cars has not yet been determined.

However, many people did take the first step.

Initial number-crunching shows an average 898% lift to the pages on Cars.com of specific models that aired commercials during the game, according to the online auto destination.

“Our site analytics show that not all eyes are on the football game at all times,” David Greene, Cars.com data strategy manager, said in a statement.

“Millions of consumers are using a second screen like a phone or tablet to visit Cars.com during the Big Game to research and shop in real-time — a sign that big budget advertising spends are paying off for auto brands," said Greene.

The car that led the pack was Kia’s Stinger, which ran a commercial, “Fueled By Youth,” that starred rock music icon Steven Tyler and racing legend Emerson Fittipaldi.

The spot shows the 69-year-old Tyler on a race track, driving the Stinger at a top speed but in reverse, which seems to turn back the clock as he emerges as a 20-something version of himself, with the 71-year-old Fittipaldi seemingly ready to give it a try.

According to Cars.com, “Within eight minutes of its airing, visits to the advertised model's page on Cars.com saw a 4,053% increase in comparison to the same time period prior to the airing of the spot.”

Fiat Chrysler Automotive ran two spots for its Jeep Wrangler: “Anti-Manifesto,” which shows the vehicle easily crossing a deep river and than traveling up the side of a steep, slippery rock formation; and “Jurassic Jeep.”

The latter recreates the scene from the original Jurassic Park when Jeff Goldblum is a passenger in a vehicle being chased by a T-Rex, this time with Goldblum as the driver in a Wrangler (and also tapping into the upcoming Jurassic World: Fallen Kingdom with Goldblum).

Although they were on opposite sides of the field, people in Philadelphia and Boston had something in common: The ads motivated them to make Jeep Wrangler the No. 1 vehicle on their search lists.

The Jeep Wrangler was also the top vehicle page visited on Cars.com by people in Atlanta, Chicago, Los Angeles, New York, San Francisco and Washington DC.

Overall, the Jeep Wrangler destination at Cars.com had a 545% increase in traffic.

Cars.com pages for the Lexus LS also had spikes in traffic, generating a 921% lift of visits, after the airing of its “Long Live The King” spot featuring cast members from Marvel’s Black Panther.

Other top performing brands and car models included Jeep Cherokee (+175%), Toyota Tundra (+142%) and RAM 1500 (+69%).

Mobile visits continued to grow in popularity throughout Game Day, according to Cars.com, with 71% of visits coming from a mobile device during the game, up from 67% before the game started.

"This year's game saw the fewest number of car manufacturers advertising since before 2010,” said Greene. ”Despite this, Cars.com still saw a significant spike in site engagement during the game,"  

According to Greene, “The themes of diversity and humanity were pervasive in all of the ads that aired, with only two ads overall featuring famous figures. Humor and animals were most notably missing from ads this year."

Among the other Super Bowl LII car ads: Hyundai's "Ref to the Rescue," Mercedes-Benz' "Last Fan Standing" and from Toyota "Good Odds" and "Mobility Anthem."

Data was collected in real-time by comparing Cars.com site visits on Game Day to averages of the four prior Sundays.

"Consumers come to Cars.com for unbiased information and tools to help them learn more about the cars they're seeing advertised,” said Greene. "With more than 400 million site visits a year, we at Cars.com have a unique vantage point into consumer car shopping habits.”

Final Score: Eagles 41, Pats 33, Commercials 49 Minutes, 35 Seconds

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