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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan242019

NRF: People Will Spend $14.8B To Party With Rams-Pats During Super Bowl LIII

By Barry Janoff

January 24, 2019: Marketers are spending $5 million or more for 30 seconds of air time on CBS during the national broadcast of Super Bowl LIII on Feb. 3, with a total spend of $480 million, according to industry analysts.

That expenditure may already be paying dividends.

People in the U.S. who plan to watch the game said they would spend an average $81.30 for a total of $14.8 billion to watch the New England Patriots and the Los Angeles Rams.

That includes food, drink, hosting parties, team apparel, new TVs, tech equipment, furniture and other accessories and accouterments, according to the just-released 2019 Super Bowl Spending Survey from the National Retail Federation and Prosper Insights & Analytics.

The overall spending is the third-highest among NRF Super Bowl surveys dating back to 2007, behind the record $15.5 billion spend for Super Bowl 50 in 2016 and $15.3 billion during Super Bowl LII last year.

Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food, team jerseys, decorations or a new TV,” Matthew Shay, president and CEO for Washington DC-based NRF, said via the organization.

“You don’t have to be a football fan to celebrate the Super Bowl. Whether it’s to see who wins, watch the halftime show and commercials or just get together with friends, this is the biggest party since New Year’s Eve.”

The total amount is down from last year’s Super Bowl LII $15.3 billion “primarily because fewer people plan to watch the game — 182.5 million this year compared with 188.5 million last year,” according to the NRF survey, which found that 72% of adults who responded plan to watch the game, down from 76% last year.

However, this year's anticipated spend is up from the $14.1 billion spend for Super Bowl LI in 2017.

NRF said the survey of 7,384 adults 18 and older was conducted Jan. 2-9, before it was known which that the Rams and Patriots would play.

It has a margin of error of plus/minus 1.2 percentage points.

The viewership numbers may differ from other figures such as official TV ratings because they include all individuals who say they will watch regardless of how or where, according to the NRF.

The biggest spenders are those ages 35-44 with an average $123.26. The lowest are those 65 and older at $40.97.

Viewers in the Northeast plan to spend the most, an average of $94.89, followed by the West ($84.01). Both of those totals are likely to increase with the Super Bowl presence of the Patriots and Rams.

They were followed in average spend by the South ($79.09) and Midwest ($69.24).

Among those who plan to watch, 79% plan to buy food and beverages, 10% team apparel and accessories, 7% decorations, 7% new TVs and 4% furniture such as entertainment centers.

Based on NRF numbers, Super Bowl marketers need to work harder for their $5 million-plus 30-second investment.

The survey found that 76% see the commercials as entertainment but only 10% are influenced to make a purchase.

The largest share of those watching (43%) say the game is the most important part of the event, followed by the commercials (23%), getting together with friends (14% ),  the halftime show (13%) and the food (7%).

The ads carry more weight among younger viewers, with 17% of respondents ages 18-24 saying the commercials influence them to buy while 16% are prompted to search online for more information.

Among viewers, 61 million (24%) plan to attend a party, 44 million (17%) will throw one and 13 million (5%) will watch in a bar or restaurant.

Super Bowl spend was $14.3 billion for Super Bowl XLIX in 2015, and $12.3 billion and $12.4 billion for Super Bowl XLVII (2013) and Super Bowl XLVIII (2014), respectively.

Current spend is up more than $5 million from ten years ago, when NRF numbers showed a $8.7 billion spend for Super Bowl XLI (2007), $9.5 billion for Super Bowl XLII (2008), $9.6 billion for Super Bowl XLIII (2009) and $8.9 billion for Super Bowl XLIV (2010).

According to Phil Rist, vp-strategy for Prosper Insights & Analytics, “The numbers vary from year to year, but regardless of the economy, politics or the weather, most Americans manage to take a break every year for the Super Bowl.

“The big game is a day for big spending regardless of who plays or wins.”

Super Bowl

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