Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Jan242019

NRF: People Will Spend $14.8B To Party With Rams-Pats During Super Bowl LIII

By Barry Janoff

January 24, 2019: Marketers are spending $5 million or more for 30 seconds of air time on CBS during the national broadcast of Super Bowl LIII on Feb. 3, with a total spend of $480 million, according to industry analysts.

That expenditure may already be paying dividends.

People in the U.S. who plan to watch the game said they would spend an average $81.30 for a total of $14.8 billion to watch the New England Patriots and the Los Angeles Rams.

That includes food, drink, hosting parties, team apparel, new TVs, tech equipment, furniture and other accessories and accouterments, according to the just-released 2019 Super Bowl Spending Survey from the National Retail Federation and Prosper Insights & Analytics.

The overall spending is the third-highest among NRF Super Bowl surveys dating back to 2007, behind the record $15.5 billion spend for Super Bowl 50 in 2016 and $15.3 billion during Super Bowl LII last year.

Spending is expected to be at one the highest levels we’ve seen. And retailers are ready whether you need food, team jerseys, decorations or a new TV,” Matthew Shay, president and CEO for Washington DC-based NRF, said via the organization.

“You don’t have to be a football fan to celebrate the Super Bowl. Whether it’s to see who wins, watch the halftime show and commercials or just get together with friends, this is the biggest party since New Year’s Eve.”

The total amount is down from last year’s Super Bowl LII $15.3 billion “primarily because fewer people plan to watch the game — 182.5 million this year compared with 188.5 million last year,” according to the NRF survey, which found that 72% of adults who responded plan to watch the game, down from 76% last year.

However, this year's anticipated spend is up from the $14.1 billion spend for Super Bowl LI in 2017.

NRF said the survey of 7,384 adults 18 and older was conducted Jan. 2-9, before it was known which that the Rams and Patriots would play.

It has a margin of error of plus/minus 1.2 percentage points.

The viewership numbers may differ from other figures such as official TV ratings because they include all individuals who say they will watch regardless of how or where, according to the NRF.

The biggest spenders are those ages 35-44 with an average $123.26. The lowest are those 65 and older at $40.97.

Viewers in the Northeast plan to spend the most, an average of $94.89, followed by the West ($84.01). Both of those totals are likely to increase with the Super Bowl presence of the Patriots and Rams.

They were followed in average spend by the South ($79.09) and Midwest ($69.24).

Among those who plan to watch, 79% plan to buy food and beverages, 10% team apparel and accessories, 7% decorations, 7% new TVs and 4% furniture such as entertainment centers.

Based on NRF numbers, Super Bowl marketers need to work harder for their $5 million-plus 30-second investment.

The survey found that 76% see the commercials as entertainment but only 10% are influenced to make a purchase.

The largest share of those watching (43%) say the game is the most important part of the event, followed by the commercials (23%), getting together with friends (14% ),  the halftime show (13%) and the food (7%).

The ads carry more weight among younger viewers, with 17% of respondents ages 18-24 saying the commercials influence them to buy while 16% are prompted to search online for more information.

Among viewers, 61 million (24%) plan to attend a party, 44 million (17%) will throw one and 13 million (5%) will watch in a bar or restaurant.

Super Bowl spend was $14.3 billion for Super Bowl XLIX in 2015, and $12.3 billion and $12.4 billion for Super Bowl XLVII (2013) and Super Bowl XLVIII (2014), respectively.

Current spend is up more than $5 million from ten years ago, when NRF numbers showed a $8.7 billion spend for Super Bowl XLI (2007), $9.5 billion for Super Bowl XLII (2008), $9.6 billion for Super Bowl XLIII (2009) and $8.9 billion for Super Bowl XLIV (2010).

According to Phil Rist, vp-strategy for Prosper Insights & Analytics, “The numbers vary from year to year, but regardless of the economy, politics or the weather, most Americans manage to take a break every year for the Super Bowl.

“The big game is a day for big spending regardless of who plays or wins.”

Super Bowl

Back to Home Page