December 23, 2009: Coors Light, the official beer sponsor of the NFL and the Super Bowl, has unveiled a promotion that will make fans and consumers feel as if Feb. 7 is Christmas. "Countdown to XLIV" will enable legal-drinking-age consumers the opportunity to win a such prizes as trips to Super Bowl XLIV, Super Bowl XLV, the 2010 and 2011 Pro Bowls, LED flat screens, player autographed memorabilia, NFL Shop gift cards and Coors Light Super Bowl XLIV gear.
From December 26 through Super Bowl Sunday, people can use codes on Coors Light and Coors Banquet packaging at CoorsLight.com to enter for a chance to win. Consumers also can text the code to 4COORS to win. Consumers also can go to CoorsLight.com to obtain a free code for entry to the promotion. (Official rules here).
"The countdown is on and Coors Light is excited to be rewarding fans as they prepare for Super Bowl XLIV," Kedric George, manager of retail marketing for Coors Light, said in a statement. "The brand is dedicated to giving consumers true NFL experiences and now, as the official beer of the NFL and the Super Bowl, we're thrilled to give football fans the opportunity to be part of the biggest game of the year."
Super Bowl XLIV will be played in Miami on Feb. 7, 2010. Super Bowl XLV will be played at Cowboys Stadium in Texas.