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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Jan182019

Show Me The Super Bowl LIII Money: Marketers On Pace To Top $480M Spend 

By Barry Janoff

January 17, 2019: The average cost of a 30-second ad during Super Bowl LII last year on NBC climbed to a record $5.235 million, with overall spend totaling $482 million.

That was second all-time among Big Game broadcasts behind the $534 million spent during Super Bowl LI in 2017 on Fox — the first overtime game in Super Bowl history.

The way marketing is trending, brands led by Anheuser-Busch InBev, PepsiCo, Procter & Gamble and a bevy of car companies — spending an average of $5 million-plus for 30 seconds of airtime during Super Bowl LIII Feb. 3 on CBS — should give those numbers a run for their money, according to research and consulting firm Kantar Media, NY.

Kantar Media said an analysis of its exclusive data shows that the Super Bowl “remains the preeminent live television event.”

But viewers should expect to see some changes in advertiser strategies, including “experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.”

The average rate for a 30-second ad during the Super Bowl increased by 96% over the past decade, from $261 million during Super Bowl XLIII on NBC in 2009 to the record $534 million in 2017.

By comparison, during that same period average prime time ad rates fell by 12%.

"The average rate for a 30-second ad during the Super Bowl national broadcast increased by 96% over the past decade."

“(That indicates) the enduring appeal of the Super Bowl — it’s the most expensive commercial time on TV by far,” said Kantar Media.

The nearest contenders in 2018 were the NFC Championship Game at $3.15 million and the Academy Awards at $2.07 million.

In 2018, marketers spent $408 million for in-game messages and $74 million for pre- and post-game ads for a total investment of $482 million.

The record set during Super Bowl LI had in-game ad spending of $419 million and pre- and post-game spend of $115 million, impacted by the New England Patriot’s 34-28 overtime win against the Atlanta Falcons, which led led to additional commercial airings and revenue.

By comparison, marketers during Super Bowl 50 on CBS in 2016 spent $445 million ($370 million in-game, $75 million pre- and post-game), $416 million during Super Bowl XLIX in 2015 (NBC, $345 million/$71 million), and topped the $400 million mark for the first time during Super Bowl XLVIII in 2014 at $431 million (Fox, $332 million/$99 million).

According to Kantar Media, the Super Bowl now contains 20% more commercial time than a regular season NFL game. "And the gap has been creeping upward over the past decade."

In 2008  Super Bowl XLII on Fox contained about three more minutes of ad time than a regular season game.

In 2018, the comparable difference was exactly nine minutes.

During Super Bowl LII last year, 86 spots accounted for 51 minutes, 20 seconds of air time between kickoff and the final whistle.

That was the third most total air time, behind Super Bowl XLVII (2013) at 51:40 and Super Bowl LI (2017) at 51:30.

However, Super Bowl XLIV in 2010 holds the record with 104 spots, followed by the 102 in 2017.

Anheuser-Busch, which has national broadcast exclusivity in the category, will be the leader of the pack during Super Bowl LIII, clocking in with more than five-and-a-half minutes for brands including Bud, Bud Light, Michelob Light, Stella Artois and Bon & Viv Spiked Seltzer.

The brewer will support with digital, social media, and activation in Atlanta and host Mercedes-Benz Stadium, as well as the first Bud Light Super Bowl Music Fest, being held in State Farm Arena.

Anheuser-Busch InBev and Fiat Chrysler tied as the largest advertisers in 2018, each spending $42 million.

Anheuser-Busch has placed in the Top 2 of the annual rankings for at least 37 consecutive years.

The Top 5 spenders during Super Bowl LII also included Toyota $31 million), Amazon ($26 million) — which started advertising during the Super Bowl in 2016 and reached the Top Five for the first time — and Procter & Gamble ($21 million).

The Top 5 during Super Bowl LI were Anheuser-Busch ($35 million), Deutsch Telekom ($30 million), P&G ($25 million), Fiat Chrysler ($20 million) and 21st Century Fox ($15 million).

Auto manufacturers have had the largest footprint every year since 2011.

Last year six auto makers ran ads and accounted for 23% of all expenditures, a combined total of $94.2 million.

That was up from 2017, when seven auto makers spend $70.7 million, but down from 2014, when 11 auto companies spent $113.4 million.

Top categories also include food and Hollywood.

Promos for the network broadcasting the game also run high, typically accounting for about 15% of total ad time and 25-30% of all spots in the game, according to Kantar Media.

Even with the money spent on advertising during the Super Bowl, the NFL’s Big Game meets its match with the Olympics, broadcast on NBC.

During the 2014 Winter Games, 18 companies spent $977 million over two weeks; and in 2018, 17 companies spend $961 million.

The big spend comes during the Summer Games: In 2016, 17 companies spend $1.965 billion.

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