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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan182019

Show Me The Super Bowl LIII Money: Marketers On Pace To Top $480M Spend 

By Barry Janoff

January 17, 2019: The average cost of a 30-second ad during Super Bowl LII last year on NBC climbed to a record $5.235 million, with overall spend totaling $482 million.

That was second all-time among Big Game broadcasts behind the $534 million spent during Super Bowl LI in 2017 on Fox — the first overtime game in Super Bowl history.

The way marketing is trending, brands led by Anheuser-Busch InBev, PepsiCo, Procter & Gamble and a bevy of car companies — spending an average of $5 million-plus for 30 seconds of airtime during Super Bowl LIII Feb. 3 on CBS — should give those numbers a run for their money, according to research and consulting firm Kantar Media, NY.

Kantar Media said an analysis of its exclusive data shows that the Super Bowl “remains the preeminent live television event.”

But viewers should expect to see some changes in advertiser strategies, including “experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.”

The average rate for a 30-second ad during the Super Bowl increased by 96% over the past decade, from $261 million during Super Bowl XLIII on NBC in 2009 to the record $534 million in 2017.

By comparison, during that same period average prime time ad rates fell by 12%.

"The average rate for a 30-second ad during the Super Bowl national broadcast increased by 96% over the past decade."

“(That indicates) the enduring appeal of the Super Bowl — it’s the most expensive commercial time on TV by far,” said Kantar Media.

The nearest contenders in 2018 were the NFC Championship Game at $3.15 million and the Academy Awards at $2.07 million.

In 2018, marketers spent $408 million for in-game messages and $74 million for pre- and post-game ads for a total investment of $482 million.

The record set during Super Bowl LI had in-game ad spending of $419 million and pre- and post-game spend of $115 million, impacted by the New England Patriot’s 34-28 overtime win against the Atlanta Falcons, which led led to additional commercial airings and revenue.

By comparison, marketers during Super Bowl 50 on CBS in 2016 spent $445 million ($370 million in-game, $75 million pre- and post-game), $416 million during Super Bowl XLIX in 2015 (NBC, $345 million/$71 million), and topped the $400 million mark for the first time during Super Bowl XLVIII in 2014 at $431 million (Fox, $332 million/$99 million).

According to Kantar Media, the Super Bowl now contains 20% more commercial time than a regular season NFL game. "And the gap has been creeping upward over the past decade."

In 2008  Super Bowl XLII on Fox contained about three more minutes of ad time than a regular season game.

In 2018, the comparable difference was exactly nine minutes.

During Super Bowl LII last year, 86 spots accounted for 51 minutes, 20 seconds of air time between kickoff and the final whistle.

That was the third most total air time, behind Super Bowl XLVII (2013) at 51:40 and Super Bowl LI (2017) at 51:30.

However, Super Bowl XLIV in 2010 holds the record with 104 spots, followed by the 102 in 2017.

Anheuser-Busch, which has national broadcast exclusivity in the category, will be the leader of the pack during Super Bowl LIII, clocking in with more than five-and-a-half minutes for brands including Bud, Bud Light, Michelob Light, Stella Artois and Bon & Viv Spiked Seltzer.

The brewer will support with digital, social media, and activation in Atlanta and host Mercedes-Benz Stadium, as well as the first Bud Light Super Bowl Music Fest, being held in State Farm Arena.

Anheuser-Busch InBev and Fiat Chrysler tied as the largest advertisers in 2018, each spending $42 million.

Anheuser-Busch has placed in the Top 2 of the annual rankings for at least 37 consecutive years.

The Top 5 spenders during Super Bowl LII also included Toyota $31 million), Amazon ($26 million) — which started advertising during the Super Bowl in 2016 and reached the Top Five for the first time — and Procter & Gamble ($21 million).

The Top 5 during Super Bowl LI were Anheuser-Busch ($35 million), Deutsch Telekom ($30 million), P&G ($25 million), Fiat Chrysler ($20 million) and 21st Century Fox ($15 million).

Auto manufacturers have had the largest footprint every year since 2011.

Last year six auto makers ran ads and accounted for 23% of all expenditures, a combined total of $94.2 million.

That was up from 2017, when seven auto makers spend $70.7 million, but down from 2014, when 11 auto companies spent $113.4 million.

Top categories also include food and Hollywood.

Promos for the network broadcasting the game also run high, typically accounting for about 15% of total ad time and 25-30% of all spots in the game, according to Kantar Media.

Even with the money spent on advertising during the Super Bowl, the NFL’s Big Game meets its match with the Olympics, broadcast on NBC.

During the 2014 Winter Games, 18 companies spent $977 million over two weeks; and in 2018, 17 companies spend $961 million.

The big spend comes during the Summer Games: In 2016, 17 companies spend $1.965 billion.

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