Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL 2017 Draft Order
(Subject to change)
1. Cleveland Browns
2. San Francisco 49ers
3. Chicago Bears
4. Jacksonville Jaguars
5. Tennessee Titans
6. New York Jets
7. Los Angeles Chargers
8. Carolina Panthers
9. Cincinnati Bengals
10. Buffalo Bills
11. New Orleans Saints
12. Cleveland Browns
13. Arizona Cardinals
14. Philadelphia Eagles
15. Indianapolis Colts
16. Baltimore Ravens
17. Washington Redskins
18. Tennessee Titans
19. Tampa Bay Buccaneers
20. Denver Broncos
21. Detroit Lions
22. Miami Dolphins
23. New York Giants
24. Oakland Raiders
25. Houston Texans
26. Seattle Seahawks
27. Kansas City Chiefs
28. Dallas Cowboys
29. Green Bay Packers
30. Pittsburgh Steelers
31. Atlanta Falcons
32. New Orleans Saints

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov092012

Century 21 Buying Prime Real Estate On CBS For Super Bowl XLVII, Pre-Game

By Barry Janoff

November 9, 2012: Real estate firm Century 21 was a rookie player at Super Bowl XLVI this past February, when it ran a 30-second spot on Fox that featured the likes of Donald Trump, Apolo Ohno and Deion Sanders.

The fact that the game attracted an all-time record TV audience of 111 million proved beneficial for Century 21, which claims that traffic to its Web site has been up 40% year-to-date and that word-of-mouth from the ad translated directly to "leads, appointments and closed transactions."

Armed with those stats, Century 21 said it would return for its second appearance, purchasing a 30-second spot that will air on CBS during the third quarter of Super Bowl XLVII. The game will be played on Feb. 3, 2013, at the Mercedes-Benz Superdome in New Orleans.

The firm is expanding its territory for the upcoming game, also sponsoring an hour long pre-game show on CBS.

The news was confirmed by Century 21 CMO Bev Thorne, who is in Orlando attending the 2012 Realtor Conference & Expo being held at the Orlando Conference Center.

Century 21 did not reveal financial details. Thirty-second spots during the game are going for upward of $3.7 million, according to industry analysts. However, companies that purchase multiple spots or, in the case of Century 21, on-air time during the day generally work out more favorable deals.

Century 21 did not disclose details of its upcoming spot except to say that it is currently working on creative with its lead agency, Philadelphia-based Red Tettemer.

The theme likely will incorporate Century 21's current tag line, "Smarter. Bolder. Faster," a direct reference to the real estate agents who are at the "forefront of our multifaceted advertising campaign," according Thorne.

Century 21's sports marketing strategy, which kicked off during Super Bowl XLVI, also included advertising in the Preakness and Belmont Stakes, the Olympics and sponsorship of the U.S. men’s and women’s national soccer teams. The women's team won the gold medal at the 2012 Summer Games in London.

According to Century 21, "This high profile advertising attracted 1.3 billion (with a 'B') media impressions" for the brand.
 
"We became the first real estate company in decades to advertise during the game itself," Century 21 said regarding its commercial during Super Bowl XVLI, "and brought our 'Smarter. Bolder. Faster' agents to the forefront of our multifaceted advertising campaign."

In the commercial, Trump is outsmarted by Century 21 agents, Sanders finds he is not as bold as a Century 21 agent and speed-skating gold medalist Ohno is not as fast as a Century 21 agent. (See the full spot here.)

According to Parsippany, NJ-based Century 21, "We have already created quite a stir in our regional market, and Century 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand."

Q&A: Century 21 Takes Super Bowl Strategy To The House

Back to Super Bowl XLVII

Back to Home Page