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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov092012

Century 21 Buying Prime Real Estate On CBS For Super Bowl XLVII, Pre-Game

By Barry Janoff

November 9, 2012: Real estate firm Century 21 was a rookie player at Super Bowl XLVI this past February, when it ran a 30-second spot on Fox that featured the likes of Donald Trump, Apolo Ohno and Deion Sanders.

The fact that the game attracted an all-time record TV audience of 111 million proved beneficial for Century 21, which claims that traffic to its Web site has been up 40% year-to-date and that word-of-mouth from the ad translated directly to "leads, appointments and closed transactions."

Armed with those stats, Century 21 said it would return for its second appearance, purchasing a 30-second spot that will air on CBS during the third quarter of Super Bowl XLVII. The game will be played on Feb. 3, 2013, at the Mercedes-Benz Superdome in New Orleans.

The firm is expanding its territory for the upcoming game, also sponsoring an hour long pre-game show on CBS.

The news was confirmed by Century 21 CMO Bev Thorne, who is in Orlando attending the 2012 Realtor Conference & Expo being held at the Orlando Conference Center.

Century 21 did not reveal financial details. Thirty-second spots during the game are going for upward of $3.7 million, according to industry analysts. However, companies that purchase multiple spots or, in the case of Century 21, on-air time during the day generally work out more favorable deals.

Century 21 did not disclose details of its upcoming spot except to say that it is currently working on creative with its lead agency, Philadelphia-based Red Tettemer.

The theme likely will incorporate Century 21's current tag line, "Smarter. Bolder. Faster," a direct reference to the real estate agents who are at the "forefront of our multifaceted advertising campaign," according Thorne.

Century 21's sports marketing strategy, which kicked off during Super Bowl XLVI, also included advertising in the Preakness and Belmont Stakes, the Olympics and sponsorship of the U.S. men’s and women’s national soccer teams. The women's team won the gold medal at the 2012 Summer Games in London.

According to Century 21, "This high profile advertising attracted 1.3 billion (with a 'B') media impressions" for the brand.
 
"We became the first real estate company in decades to advertise during the game itself," Century 21 said regarding its commercial during Super Bowl XVLI, "and brought our 'Smarter. Bolder. Faster' agents to the forefront of our multifaceted advertising campaign."

In the commercial, Trump is outsmarted by Century 21 agents, Sanders finds he is not as bold as a Century 21 agent and speed-skating gold medalist Ohno is not as fast as a Century 21 agent. (See the full spot here.)

According to Parsippany, NJ-based Century 21, "We have already created quite a stir in our regional market, and Century 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand."

Q&A: Century 21 Takes Super Bowl Strategy To The House

Back to Super Bowl XLVII

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