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• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov092012

Century 21 Buying Prime Real Estate On CBS For Super Bowl XLVII, Pre-Game

By Barry Janoff

November 9, 2012: Real estate firm Century 21 was a rookie player at Super Bowl XLVI this past February, when it ran a 30-second spot on Fox that featured the likes of Donald Trump, Apolo Ohno and Deion Sanders.

The fact that the game attracted an all-time record TV audience of 111 million proved beneficial for Century 21, which claims that traffic to its Web site has been up 40% year-to-date and that word-of-mouth from the ad translated directly to "leads, appointments and closed transactions."

Armed with those stats, Century 21 said it would return for its second appearance, purchasing a 30-second spot that will air on CBS during the third quarter of Super Bowl XLVII. The game will be played on Feb. 3, 2013, at the Mercedes-Benz Superdome in New Orleans.

The firm is expanding its territory for the upcoming game, also sponsoring an hour long pre-game show on CBS.

The news was confirmed by Century 21 CMO Bev Thorne, who is in Orlando attending the 2012 Realtor Conference & Expo being held at the Orlando Conference Center.

Century 21 did not reveal financial details. Thirty-second spots during the game are going for upward of $3.7 million, according to industry analysts. However, companies that purchase multiple spots or, in the case of Century 21, on-air time during the day generally work out more favorable deals.

Century 21 did not disclose details of its upcoming spot except to say that it is currently working on creative with its lead agency, Philadelphia-based Red Tettemer.

The theme likely will incorporate Century 21's current tag line, "Smarter. Bolder. Faster," a direct reference to the real estate agents who are at the "forefront of our multifaceted advertising campaign," according Thorne.

Century 21's sports marketing strategy, which kicked off during Super Bowl XLVI, also included advertising in the Preakness and Belmont Stakes, the Olympics and sponsorship of the U.S. men’s and women’s national soccer teams. The women's team won the gold medal at the 2012 Summer Games in London.

According to Century 21, "This high profile advertising attracted 1.3 billion (with a 'B') media impressions" for the brand.
 
"We became the first real estate company in decades to advertise during the game itself," Century 21 said regarding its commercial during Super Bowl XVLI, "and brought our 'Smarter. Bolder. Faster' agents to the forefront of our multifaceted advertising campaign."

In the commercial, Trump is outsmarted by Century 21 agents, Sanders finds he is not as bold as a Century 21 agent and speed-skating gold medalist Ohno is not as fast as a Century 21 agent. (See the full spot here.)

According to Parsippany, NJ-based Century 21, "We have already created quite a stir in our regional market, and Century 21 International has been raising our profile to never before seen heights nationally and internationally. We look forward to 2013, and continued growth for ourselves and the brand."

Q&A: Century 21 Takes Super Bowl Strategy To The House

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