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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov052018

Take Note: NFL, Partners Plan First Super Bowl Music Festival For SB LIII In Atlanta

UPDATED

By Barry Janoff

November 7, 2018: The NFL earlier this week unveiled plans for the first Bud Light Super Bowl Music Fest, scheduled for Jan. 31-Feb. 2 just prior to Super Bowl LIII on Feb. 3 in Mercedes-Benz Stadium, Atlanta.

Run under the auspices of On Location Experiences, the official hospitality partner of the NFL, several key acts have been added to the three-day concert, to be held in State Farm Arena.

Friday, Feb. 1 will be headlined by Aerosmith, with a special guest still to be named.

Saturday, Feb. 2 will feature Bruno Mars and Cardi B.

November 5, 2019: After 52 Super Bowls, the NFL keeps looking for ways to make the Big Game even more super.

Enter On Location Experiences, the official hospitality partner of the NFL, which is working with league partner Anheuser-Busch and Bud Light, the official beer sponsor of the NFL, for the first Bud Light Super Bowl Music Fest.

The three-day event is scheduled for Jan. 31 — designated as the EA Sports Bowl — Feb. 1 and Feb. 2, to be held in the recently refurbished and rebranded State Farm Arena, home for the NBA’s Atlanta Hawks.

Super Bowl LIII will take place Feb. 3 in Mercedes-Benz Stadium, home for the NFL’s Falcons.

Presenting partners also include StubHub and Ticketmaster.

Ludacris and Migos are already listed on a dedicated Super Bowl LIII Music Festival Web site for the Jan. 31 EA Sports Bowl, along with Lil Yachty, Lil Baby and Metro Boomin.

The performers for the other two days are currently being finalized.

OLE said it anticipates upward of 45,000 people attending the three-day festival.

“At On Location, we are always looking for new ways to elevate the Super Bowl experience, which is why we are very excited to present the first-ever Super Bowl Music Fest,” John Collins, CEO for On Location Experiences, said via the organization.

“This unique three-night music experience will provide tremendous engagement and activation opportunities for sponsors, appeal to corporate clients looking to entertain and give the fans in Atlanta an outstanding weekend of music talent.”

OLE said that the event would also feature celebrity and athlete appearances.

“Atlanta has an incredibly rich history in music, and it was important for us to draw inspiration for the EA Sports Bowl lineup directly from our host city,” Randy Chase, senior director-marketing for EA Sports, said via the company.

“We’re looking forward to celebrating Atlanta’s music culture with some of the city’s most successful and popular artists. We’ve got a great lineup announced already, and a few more surprises up our sleeves that are going to start the weekend off right with an incredible show.”

As part of Super Bowl week, the NFL is also staging Super Bowl Live presented by Verizon, which is being produced by Atlanta-native Grammy Award-winner Jermaine Dupri and will feature numerous music performers and other activation in Centennial Olympic Park in downtown Atlanta, free and open to the public (Jan. 26-Feb. 2).

Super Bowl Live presented by Verizon is also being presented in conjunction with OLE.

According to Peter O’Reilly, svp-events and club business development for the NFL, “The number of live, world-class events that fans can experience during Super Bowl week expands each year.

“The Super Bowl Music Fest will bring phenomenal talent and energy to the heart of the Super Bowl LIII campus in downtown Atlanta.”

NFL Steps Up Marketing 100 Days To Super Bowl LIII

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