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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Tuesday
Nov242009

Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV

November 24, 2009: Diamond Foods confirmed it is nuts about the Super Bowl, revealing that it again has purchased time during the NFL's big game to launch a TV spot.

Although creative was not detailed, the company said its Emerald Nuts brand would have a new commercial during Super Bowl XLIV, airing on February 7, 2010 on CBS. The spot, from Goodby, Silverstein & Partners, San Francisco, would follow in the footsteps of such Emerald Nuts commercials as "3 PM Natural Energy"  featuring Robert Goulet, which aired during Super Bowl XLI; and "Unicorn," which ran during Super Bowl XL.

Diamond Foods joins other confirmed Super Bowl XLIV advertisers as Anheuser-Busch, Bridgestone, Hyundai, PepsiCo, Cars.com, CareerBuilder, Monster.com, HomeAway and GoDaddy. Movie studios also are expected to have air time to promote Spring and Summer 2010 releases. Analysts put the cost of a 30-second spot at between $2.5-$3 million, although a company such as Anheuser-Busch generally gets a reduced rate for running upward of five minutes of ads.

Robert Goulet in Emerald Nuts Super Bowl commercial, "3 PM Natural Energy."“We are out to drive innovation and excitement in our snack categories and effective, creative advertising is part of that. Not only do we try to create unique value in our products and packaging, but we strive for breakthroughs in our approach to advertising as well,” Michael Mendes, CEO of Diamond Foods, said in a statement. “We intend to apply our Emerald creativity and focus on consumer needs to our new Pop Secret brand...so watch this space.”

According to Diamond Foods, Americans will consume 3.8 million pounds of popcorn and 2.5 million pounds of snack nuts on Super Bowl Sunday. The company just launched a "Holiday Treat" campaign for its Diamond of California brand, with print and online ads featuring recipes that can be enhanced using nuts.

Cars.Com Drives Presence Of Online Marketers During Super Bowl XLIV

HomeAway Will Play With The Big Boys During Super Bowl XLIV Broadcast

Back to Super Bowl XLIV

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Reader Comments (6)

Emerald Nuts TV spot was... interesting. The overall marketing plan was much better. My POV: http://admajoremblog.blogspot.com/2010/02/is-emerald-nuts.html

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December 22, 2010 | Unregistered CommenterLucy

you want top be famous, there's two way to do this, one is put your commercial in the super bowl transmission, the other is more simple just Buy Viagra, but seriously men how many had to pay this people for put this in the super bowl publicitary space?

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