Top
POLL POSITION
Best Event Of Sept. 2016
 
pollcode.com free polls
WHAT YOU SAY!?

“He was amazed at how many people wanted to speak with him and tell him what he meant to them. In many ways, you’re celebrating an icon. And there’s some sadness there. We are going to miss him.” — Cal Ripken Jr. talking about broadcast legend Vic Scully (See full Q&A here)

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

OLYMPICS

NBC 6.7K TV Hours
Visa Drives To Rio
IOC Fast-Tracks TV
NBC $1B Milestone
USOC Marketing Goal
KT Tape Taps Games

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in CBS (1)

Tuesday
Nov242009

Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV

November 24, 2009: Diamond Foods confirmed it is nuts about the Super Bowl, revealing that it again has purchased time during the NFL's big game to launch a TV spot.

Although creative was not detailed, the company said its Emerald Nuts brand would have a new commercial during Super Bowl XLIV, airing on February 7, 2010 on CBS. The spot, from Goodby, Silverstein & Partners, San Francisco, would follow in the footsteps of such Emerald Nuts commercials as "3 PM Natural Energy"  featuring Robert Goulet, which aired during Super Bowl XLI; and "Unicorn," which ran during Super Bowl XL.

Diamond Foods joins other confirmed Super Bowl XLIV advertisers as Anheuser-Busch, Bridgestone, Hyundai, PepsiCo, Cars.com, CareerBuilder, Monster.com, HomeAway and GoDaddy. Movie studios also are expected to have air time to promote Spring and Summer 2010 releases. Analysts put the cost of a 30-second spot at between $2.5-$3 million, although a company such as Anheuser-Busch generally gets a reduced rate for running upward of five minutes of ads.

Robert Goulet in Emerald Nuts Super Bowl commercial, "3 PM Natural Energy."“We are out to drive innovation and excitement in our snack categories and effective, creative advertising is part of that. Not only do we try to create unique value in our products and packaging, but we strive for breakthroughs in our approach to advertising as well,” Michael Mendes, CEO of Diamond Foods, said in a statement. “We intend to apply our Emerald creativity and focus on consumer needs to our new Pop Secret brand...so watch this space.”

According to Diamond Foods, Americans will consume 3.8 million pounds of popcorn and 2.5 million pounds of snack nuts on Super Bowl Sunday. The company just launched a "Holiday Treat" campaign for its Diamond of California brand, with print and online ads featuring recipes that can be enhanced using nuts.

Cars.Com Drives Presence Of Online Marketers During Super Bowl XLIV

HomeAway Will Play With The Big Boys During Super Bowl XLIV Broadcast

Back to Super Bowl XLIV

Back to Home Page