Top
QUICK HITS

Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan132010

CBS Filling Super Bowl XLIV Advertising Roster With Rookie Marketers

truTV's Super Bowl spot will feature Troy Polamalu and support the debut of 'NFL Full Contact.'January 13, 2010: As Super Bowl XLIV approaches, CBS is filling its remaining 30-second ad slots with companies that are rookies to the big game. TruTV, part of Time Warner's Turner Broadcasting System, and text-answering service kgb have both purchased time, joining first-year advertisers that to date include Dr Pepper, Electronic Arts and HomeAway.

Financial details were not released. CBS is charging between $2.5-2.8 million for a 30-second spot.

TruTV said that its spot is scheduled to appear in the second quarter of the game, prior to the two-minute warning, and would star Troy Polamalu of the Pittsburgh Steelers. KGB said it would run a 30-second spot during the third quarter of Super Bowl XLIV and two 30-second spots during the pre-game coverage.

TruTV said its humorous spot, from Grey, New York, would have Polamalu in a scenario that  highlights NFL Full Contact, a behind-the-scenes look at professional football that will debut Feb. 8,  the day after Super Bowl XLIV. Polamalu was part of the Steelers' championship teams at Super Bowls XL and XLIII; he appeared in a TV spot for Coke Zero during Super Bowl XLIII that was a humorous remake of the classic "Mean" Joe Greene Coca-Cola spot from 1979.

KGB wants to reach millions of mobile phone customers with its ad buys during Super Bowl XLIV.KGB's creative, from The Brooklyn Brothers, New York,  will focus on kgb's 542542 text answer service "as a better way to get quick, precise information by texting questions to live kgb 'special agents' instead of having to sift through mountains of results that a search engine typically returns when asked a specific question. KGB said that it's previous ads have been " edgy, humorous." One spot, played out to the strains of "The William Tell Overture," aka the theme to the classic TV show, The Lone Ranger, sees people asking such questions as, "Should a mom be concerned if the poop is too green?" and "Does paying online get me out of court?"

According to TNS Media Intelligence, first-time advertisers have accounted for 20-25% of the Super Bowl TV ad lineup since 2005. First-time advertisers during Super Bowl XLIII were Cash4Gold.com, Castrol, Denny’s, Teleflora and Vizio.

"Advertising during the Super Bowl is a tremendous opportunity for us to introduce even more Americans to kgb's 542542 text answer service," Bruce Stewart, kgb CEO of Mobile and Digital, New York, said in a statement. "We already have millions of mobile phone customers who rely on kgb for quick, accurate answers to their questions." The 15-year-old kgb said it launched its text answer service in the U.S. about a year ago.

According to Marc Juris, evp and general manager of truTV/In Session, "Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television." TruTV, which rebranded from Court TV in 2008, said that 2009 was the best in the network's 18-year history "as deliveries grew 29% among adults 18-34 and 11% among adults 18-49."

 

Back to NFL

Back to Home Page