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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan282010

Back To The Future For Denny's GoDaddy, Mars At Super Bowl XLIV

Denny's is expanding its free food offer, so chickens beware!January 28, 2010: As companies share details regarding their TV spots for Super Bowl XLIV, Denny's said it would offer free food, GoDaddy said it had an ad rejected and Mars' Snickers said it would be back in the mix. As Yogi Berra said, "It's déjà vu all over again."

Last year, Denny's offered during its Super Bowl XLIII commercial a free Grand Slam breakfast for a limited time, which it said ultimately drove more than two million people to locations nationwide. Denny's again will offer a free Grand Slam, this year on Tuesday, Feb. 9 from 6 AM-2 PM. at participating restaurants, but is tossing in more free food via incentives and consumer-driven activation.

The free food offerings will be unveiled during three Denny's ads on CBS on Feb. 7, including one in which a man invokes the spirit of the two million consumers who responded to last year's ad by warning chickens to "get out of town. Do whatever it takes. Tell your boss you have jury duty. It's going to be rough week for egg layers." Lead agency is Goodby, Silverstein & Partners, San Francisco.

Denny's will expand the offer and the message delivery system this year by enabling consumers to register to win one free Grand Slam every week for a year, a limited-time free burgers and fries by registering for Denny’s Rewards program online, a limited-time unlimited pancakes and French fries refills and a free Grand Slam offer to consumers who order the item on their birthday.

Denny’s said its integrated Super Bowl campaign also includes print in USA Today,  radio and Internet with a social media program that "extends the life of the characters from the Super Bowl spot into exclusive webisodes that will be featured on Denny’s Facebook and Twitter."

Meanwhile, at GoDaddy.com, the domain registrar and host said that after having one of its ads okayed by CBS for broadcast, another from among four more submitted for consideration has been rejected. That is pretty much par for the course for the company, which had two rejected in 2007 before a third was okayed to air on CBS during Super Bowl XLI, had two concepts rejected by Fox prior to Super Bowl XLII and saw versions of others rejected by NBC last year.

Danica Patrick won't reject Lola, even if CBS does."We didn't see this one coming - we were absolutely blindsided!" Bob Parsons, GoDaddy CEO and founder, said in a statement. The ad accepted by CBS, "Movies," shows company spokesperson Danica Patrick channeling such actresses as Marilyn Monroe, Kelly LeBrock from Weird Science and Jennifer Beals in Flashdance. The rejected ad, "Lola," finds an effeminate former football players finding his true calling as a fashion designer via an online store with the help of GoDaddy. Patrick also is in the ad as on-site narrator.

GoDaddy has a second 30-second slot to fill and is still awaiting on a decision by CBS regarding the remaining three spots submitted for consideration. GoDaddy handles creative in-house.

Mars Chocolate North America is back in the Super Bowl for the first time since Super Bowl XLI with "Game," starring TV icons Betty White (The Mary Tyler Moore Show, Golden Girls) and Abe Vigoda (Barney Miller). Snickers was criticized for its spot during the game in 2007, which showed two men simultaneously eating the same Snickers bar who accidentally kissed and then were revolted by the act. The company pulled the commercial from rotation.

Betty White in Snickers Super Bowl ad.Mars would not offer details on its new commercial, from BBDO, New York, beyond saying that the spot "proves you're not you when you're hungry and reminds consumers that Snickers continues to satisfy hunger. With its earlier troubles as a reminder, the company said it knows the power that comes with advertising during the Super Bowl.

"There's no better environment to introduce Snickers new advertising campaign than the Super Bowl, with its massive and truly engaged audience," Carole Walker, vp-integrated marketing communications at Mars Chocolate North America, said in a statement. "The brand's new advertising is funny, iconic and sure to be part of the national conversation that takes place during and after the game."

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