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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
Jan212010

Diamond Foods Unlocks Four Seconds ($340K Worth) Of Super Bowl Ad 'Secret'

Consider this an $83,000 peek at Diamond Foods' Super Bowl XLIV spot.January 21, 2010: If you thought it was difficult to pry secrets from the CIA, trying getting Diamond Foods to talk about its upcoming Super Bowl XLIV spot. The company has been generous enough to unveil a sneak preview — four seconds worth — featuring two of its brands: Pop Secret Popcorn and Emerald Nuts.

Diamond Foods said the full commercial that will run during CBS’s coverage of the Super Bowl on Feb. 7 stars the "world’s most flamboyant dolphin trainer." In the four-second clip, the trainer is seen standing on top of a prefabricated volcano built in the water of a marine theme park. In an effort to charge up the audience, he yells the phrase, “Let’s get aquatic!”  Which apparently will be deciphered when the full ad is revealed. The clip ends with the text, “Awesome + Awesome = Awesomer.” According to Diamond Foods, "How this relates to popcorn and snack nuts will be revealed during the second half of the game."

Spend was not disclosed, but CBS is asking between $2.5-$2.8 million for a 30-second spot. Which means that Diamond Foods has revealed about $340,000 of its Super Bowl ad spend.

The commercial is part of a larger campaign that will include a print ad in USA Today and online media buys the week before the Super Bowl on the Web sites of USA Today, The Wall Street Journal and The New York Times. Following the Super Bowl, Diamond Foods said it would add search advertising via Google and YouTube to help drive consumers to its Web site. Lead agency is Goodby, Silverstein & Partners, San Francisco.

The Super Bowl effort comes on the heels of a campaign for Pop Secret that launched in December featuring animated kernel characters watching scenes from such movies as Caddyshack and The Dark Knight. Diamond Foods ran ads during Super Bowls XXXIX, XL and XLI, but sat out the past two events.  The new spot follows in the footsteps of such Emerald Nuts commercials as "3 PM Natural Energy"  featuring Robert Goulet, which aired during Super Bowl XLI; and "Unicorn," which ran during Super Bowl XL.

Ramping up consumer interest behind Pop Secret, which the company acquired in 2008 from General Mills, and supporting the success of Emerald Nuts, which Diamond said is the "fastest growing brand in the snack nut category [with sales growth] almost 50% over the previous year," inspired the San Francisco-based snack food company to return to the mix.

“We have used Super Bowl advertising very effectively over the years to drive broad awareness and growth of our Emerald brand,”  Michael Mendes, president and CEO for Diamond Foods, said in a statement. “This year, we are leveraging our Super Bowl investment featuring both Pop Secret Popcorn and Emerald Nuts in one ad. This reinforces the fact that Diamond has two contemporary snack food brands in its portfolio well-positioned to serve a similar consumer demographic.”

 According to Diamond Foods, Americans will consume 3.8 million pounds of popcorn and 2.5 million pounds of snack nuts on Super Bowl Sunday.

Diamond Foods Is (Emerald) Nuts About Super Bowl XLIV

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