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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec182014

Super Bowl Survey: Viewers Like Watching Ads, Using Multiple Devices, Taking Selfies

By Barry Janoff

December 17, 2014: With Super Bowl XLIX just about six weeks away, the group of  marketers that have paid upward of $4.5 million to air their spots on NBC are preparing creative for an audience that likely will top 100 million viewers.

That the Big Game on Feb. 1 in the University of Phoenix Stadium will attract massive domestic and global attention is not in doubt.

Among the questions that marketers would like answered, however, is whether people will watch their ads using more than one device, how important a role will social media have while their ads are being broadcast and then how will consumers react afterward, if at all, after the commercials have aired.

A new study from YuMe, a company that provides "digital video brand advertising solutions" for publishers, developers, brands and agencies, may have some of those answers.

According to Redwood City, Calif.-based YuMe, 79% of those surveyed watch Super Bowl ads "because it is part of the experience/tradition," 60% said that ads during the game "are an important source of information about new products."

Also key to marketers is that 38% said they would rewatch an ad seen during the game and 37% watch the commercials due to FOMO (fear of missing out) on commercials that will be talked about the next day.

A number that brands might like but would want to see improve is that 36% said they watch the commercials because they are "interested in the brands."

Viewers lean toward traditional platforms to watch the Super Bowl, with YuMe's survey showing that 87% will "most likely" watch the game live on cable/broadcast TV.

But technology and social media are having a bigger impact than ever, the most prominent being that 75% of respondents said that watching the game on multiple video devices means "less chance of missing anything." Concurrently, 69% agreed that one benefit of using multiple devices during the Super Bowl was to allow them to "keep up-to-date on the game and player stats."

Among other findings:

• 37% said they would stream the game on an Internet-connected device (computer, tablet, smartphone or Smart TV).

• 58% said they are likely to chat/video in real-time with friends during the game via smartphone.

•  61% are likely to download a game-related app on their smartphone.

• 40% said they are likely to look up on their smartphone a product show during the game.

Of little interest to marketers but amusing none the less: 71% of those surveyed plan to take a selfie while the game is on.

“In 2015, we will see an uptick in mobile and multiple device usage to watch and receive the latest Big Game updates,” Paul Neto, director of research for YuMe, said in a statement. “Although the primary viewing device for the Big Game is still cable/broadcast TV, consumers do enjoy interacting with their friends and social networks on mobile devices, so advertisers should prepare ad campaign strategies accordingly to reach their target audience.”

YuMe said the survey was conducted in November among 500 people nationwide. See the full survey here.

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