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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec182014

Super Bowl Survey: Viewers Like Watching Ads, Using Multiple Devices, Taking Selfies

By Barry Janoff

December 17, 2014: With Super Bowl XLIX just about six weeks away, the group of  marketers that have paid upward of $4.5 million to air their spots on NBC are preparing creative for an audience that likely will top 100 million viewers.

That the Big Game on Feb. 1 in the University of Phoenix Stadium will attract massive domestic and global attention is not in doubt.

Among the questions that marketers would like answered, however, is whether people will watch their ads using more than one device, how important a role will social media have while their ads are being broadcast and then how will consumers react afterward, if at all, after the commercials have aired.

A new study from YuMe, a company that provides "digital video brand advertising solutions" for publishers, developers, brands and agencies, may have some of those answers.

According to Redwood City, Calif.-based YuMe, 79% of those surveyed watch Super Bowl ads "because it is part of the experience/tradition," 60% said that ads during the game "are an important source of information about new products."

Also key to marketers is that 38% said they would rewatch an ad seen during the game and 37% watch the commercials due to FOMO (fear of missing out) on commercials that will be talked about the next day.

A number that brands might like but would want to see improve is that 36% said they watch the commercials because they are "interested in the brands."

Viewers lean toward traditional platforms to watch the Super Bowl, with YuMe's survey showing that 87% will "most likely" watch the game live on cable/broadcast TV.

But technology and social media are having a bigger impact than ever, the most prominent being that 75% of respondents said that watching the game on multiple video devices means "less chance of missing anything." Concurrently, 69% agreed that one benefit of using multiple devices during the Super Bowl was to allow them to "keep up-to-date on the game and player stats."

Among other findings:

• 37% said they would stream the game on an Internet-connected device (computer, tablet, smartphone or Smart TV).

• 58% said they are likely to chat/video in real-time with friends during the game via smartphone.

•  61% are likely to download a game-related app on their smartphone.

• 40% said they are likely to look up on their smartphone a product show during the game.

Of little interest to marketers but amusing none the less: 71% of those surveyed plan to take a selfie while the game is on.

“In 2015, we will see an uptick in mobile and multiple device usage to watch and receive the latest Big Game updates,” Paul Neto, director of research for YuMe, said in a statement. “Although the primary viewing device for the Big Game is still cable/broadcast TV, consumers do enjoy interacting with their friends and social networks on mobile devices, so advertisers should prepare ad campaign strategies accordingly to reach their target audience.”

YuMe said the survey was conducted in November among 500 people nationwide. See the full survey here.

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