Super Bowl XLIV

  • Super Bowl 44 Ad Ratings

    Letterman, Favre, Megan Fox and a bunch of other animals get rated on their Super Bowl showings. MORE

  • NFL Legends At Super Bowl

    All-time greats such as Mike Ditka, Mike Haynes, Marcus Allen and Deacon Jones are using the Suoer Bowl spotlight for cause marketing. MORE

  • 30 Seconds At Super Bowl

    Companies such as GoDaddy, TruTV and Cars.com are using their 30-60 seconds of Super Bowl air time to build longer-lasting marketing campaigns. MORE

  • Hollywood Bowl

    Movie studios plan to go big game hunting during Super Bowl XLIV to showcase their spring and summer releases for an audience of more than 80 million. MORE

  • Super Bowl Coors

    Coors Light dangles trip to Super Bowl XLIV, NFL gear in new promotion. MORE

  • Super Bowl Redux

    History is repeating itself for some marketers during the Super Bowl XLIV broadcast, recalling Yogi Berra's quote, "It's deja vu all over again." MORE

  • A Super Bowl Peek

    Snippets of ads from Coke, Boost Mobile, Papa John's add up to Super Bowl XLIV creative. MORE

  • Super Bowl Secret

    Diamond Foods reveals about four seconds - $340,000 worth - of its Super Bowl spot, which cost about $2.5 million for 30 seconds. MORE

  • Super Bowl Nuts

    Diamond Foods said it would return to the NFL's big game with a new TV spot launching during Super Bowl XLIV. MORE

  • Super Bowl Ones

    CBS is filling its ad roster for Super Bowl XLIV with first-time marketers such as Turner Broadcasting's truTV and kgb text-message answering service. MORE

  • Tim Tebow TV Ad

    Will Tim Tebow and his mom get sacked en route to the CBS broadcast of Super Bowl XLIV? MORE

  • NFL Fan Plaza

    The NFL is replacing its long-standing NFL Experience with the Game Day Fan Plaza, where marketing partners will activate both on Pro Bowl and Super Bowl game days. MORE

  • McD At Super Bowl

    The fast-feeder plans to unveil a spot during Super Bowl XLIV that has LeBron James and Dwight Howard in reprising roles made famous by Michael Jordan and Larry Bird. MORE

  • Super Bowl Daddy

    A Super Bowl telecast without GoDaddy.com or Danica Patrick? Not this time. MORE

  • HomeAway Super

    Online vacation rental destination HomeAway becomes a rookie Super Bowl marketer after buying time on CBS for the big game in February. MORE

  • Cars.com SB XLIV

    Internet automotive destination helps to drive presence of online marketers signed up for Super Bowl XLIV. MORE

  • C-Builder SBXLIV

    CareerBuilder.com unveils a promo seeking consumer-generated ideas for its Super Bowl XLIV TV spot. MORE

  • SB XLIV Halftime

    Bridgestone is mulling its title sponsorship options for Super Bowl XLIV in 2010. MORE