Monday
Dec202010

WIll Green Lantern, Captain America, X-Men Be The Super Heroes Of Super Bowl XLV?

By Barry Janoff, Executive Editor

'Green Lantern' could get the green light from Warner Bros. for a Super Bowl XLV commercial.December 19, 2010: If advertising on Fox during Super Bowl XVL resembles a journey into the local comic book store, that's because no fewer than six movies scheduled for release in May-June-July 2011 that could get ad slots during the game feature pulp fiction heroes.

Movie studios traditionally buy several ads during the heavily watched Super Bowl — Universal, Paramount and Disney had five among them during Super Bowl XLIV; and included among the nine movie preview ads during Super Bowl XLIII was DreamWorks' 3D spot for Monsters vs. Aliens in conjunction with Pepsi. The game from Cowboys Stadium on Feb. 6 will be no different, with no fewer than five and as many as eight movie previews likely to air. The cost per 30 seconds during the game will be $2.8-$3 million, according to industry analysts. But just add that to the multimillion-dollar marketing budgets these films are expected to garner.

Bursting through the wall of commercials from Bridgestone, Anheuser-Busch, Coca-Cola, Danica Patrick for GoDaddy.com and a parking lot of car companies could be a Justice League of spots featuring super heroes, mostly from DC and Marvel origins. Among the films that will hit big screens next year with a super-solid shot at Super Bowl stardom are Thor, X-Men: First Class, Green Lantern, Transformers: Dark of the Moon, Captain America: The First Avenger and the reboot of Conan the Barbarian (however, no Arnold Schwarzenegger here). Plus what is supposed to be the last in the Harry Potter movies. In addition, Super is about an ordinary guy whose downtrodden life leads him to become the Crimson Bolt. Also high on the chart for Super Bowl XLV viewing with scheduled 2011 release dates are several invasions by aliens (including Mars Needs Moms, Super Eight and Cowboys & Aliens) and a bevy of animated/CGI actioners (Mars Needs Moms, Kung-Fu Panda 2, Cars 2, Rango).

Grab some popcorn and soda and settle in for what is often the best part of a movie-going experience: The previews (list in order of scheduled release date).

Paramount
Rango
March 4
Johnny Depp, Timothy Olymphant
Animated adventure about an awkward chameleon who becomes sheriff in the lawless wild west town of Dirt. One key selling point: Director Gore Verbinksi also directed Depp in the first three Pirates of the Caribbean.

Walt Disney Pictures
Mars Needs Moms
March 11
Seth Green, Joan Cusack
Martians wants to abduct an Earth mom (and then others) and the mission is on to rescue her and other potential victims.

Columbia
Battle: Los Angeles
March 11
Aaron Eckhard
Visions of Alien 2 meeting Escape From L.A.: Marines must save the Hollywood sign and other local landmarks from invaders from outer space.

Twentieth Century Fox
Diary of a Wimpy Kid 2: Roderick Rules
March 25
Zachary Gordon
Following the original hit, Greg Heffley and friends go to middle school.

Universal
Fast Five
April 29
Vin Diesel, Dwyane Johnson
In the Fast and the Furious franchise, a group of drivers must compete for their freedom.

Paramount
Thor
May 6
Chris Hemsworth, Natalie Portman, Anthony Hopkins
The "God of Thunder" is banned from his home on high and sent down to Earth, where he is challenged by humans and mythical villains.

Walt Disney Studios
Pirates of the Caribbean: On Stranger Tides
May 20
Johnny Depp, Penelope Cruz, Ian McShane
The fourth installment in the franchise (two more are TK) follows Capt. Jack Sparrow on his quest to find the Fountain of Youth.

Warner Bros.
The Hangover II
May 27
Zach Galifianakis
Follow up to the original hit (and certainly suited to a heavily imbibed Super Bowl viewing audience )follows the buddies on another edgy misadventure. And, yes, Ken Jeong (currently starring with Derrick Rose and Dwight Howard in a series of adidas commercials) is back as Mr. Chow.


Paramount
Kung Fu Panda 2
May 27
Jack Black, Angelina Jolie, Jackie Chan
Animated adventure follows Po (Black) and the Furious Five uncovering secrets in China.

Twentieth Century Fox
X-Men: First Class
June 3
James McAvoy, Michael Fassbender
Prequel to the X-Men hit shows how the battle between mutants and humans led to the creation of Charles Xavier's X-Men and Magneto's Brotherhood.

Paramount Pictures
Super 8
June 10
Elle Fanning, Kyle CHandler
Director J.J. Abrams and producer Steven Spielberg follow an alien from Area 51 who escapes and must be recaptured.

Warner Bros.
Green Lantern
June 17
Ryan Reynolds
A test pilot is selected by an intergalactic group to join them to protect the universe.

Mater and McQueen could be driving in a Super Bowl ad.Walt Disney Studios
Cars 2
June 24
Owen Wilson, Michael Caine, Michael Keaton
Lightning McQueen, Mater and crew head to Europe to compete in the grueling World Grand Prix and become involved in an international mystery.

Paramount
Transformers: Dark of the Moon
July 1
Shia LaBeouf, Rosie Huntington-Whiteley
The next installment in the Transformers franchise finds Sam Witwicky and Optimus Prime take the battle against foes to outer space.

Warner Bros.
Harry Potter and the Deathly Hallows: Part 2
July 15
Daniel Radcliffe, Emma Watson
The last (?) in the series finds the ultimate battle between Potter and Lord Voldemort.

Captain America seeks to save America from the Nazis.Paramount
Captain America: The First Avenger
July 22
Chris Evans, Samuel L. Jackson
The hero who helped America to defeat the Nazis — at least in the comics — gets a retro resurfacing with updated stylings from director Joe Johnson (Ironman) and co-writer Josh Whedon (Buffy the Vampire Slayer).

Universal
Cowboys & Aliens
July 29
Daniel Craig, Harrison Ford, Olivia Wilde
The ultimate summer adventure? James Bond (Craig) and Indiana Jones/Han Solo (Ford) united to fend off aliens who invade their 1873 Arizona frontier.

DreamWorks
Real Steel
Oct. 7
Hugh Jackman, Evangeline Lilly
An $80 million remake of a classic episode from the original Twilight Zone TV series, set in a future world where boxing is done by robots but one human tries to extend his own time in the ring.

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