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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan212015

Barkley, Shaq, TNT TV Crew Team With DC Superheroes For NBA All-Star Game

By Barry Janoff

January 21, 2015: Among the people expected to be on the red carpets and hardwood courts in New York next month in conjunction with the NBA All-Star Game and surrounding events are basketball stars, Hollywood and Broadway celebrities, musicians, politicians, media from around the world and a bevy of superheroes such as Superman, Batman, Wonder Woman and The Flash.

That latter group comes courtesy of DC Entertainment, which for the second year has teamed with Turner Sports for a mash-up featuring the crew from TNT's Inside the NBA and some of the most iconic heroes in comic book history.

The alliance is being brought to life in The Justice League Goes Inside the NBA All Star 2015, a special-edition comic book with TNT's NBA studio team – Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O’Neal (among whose nicknames is Superman), as well as commentators Marv Albert, Reggie Miller, Chris Webber and Kristen Ledlow — and DC Comics' quartet of action stars.

The release is part of Turner's multi-platform marketing effort, also including TV, print, Internet and social media, to support TNT's broadcast of All-Star Game weekend, Feb. 13-15.

Among the events, the BBVA Compass Rising Stars Challenge (Feb. 13) and the State Farm All-Star Saturday Night, featuring the Sears Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest and Sprite Slam Dunk (Feb 14) will be held in Barclays Center in Brooklyn.

The 2015 NBA All-Star Game will be played in Madison Square Garden on Feb. 15.

The comic book adventure is a follow-up to last year's The Justice League Goes Inside the NBA: All-Star Edition, which was released in conjunction with the 2014 All-Star Game in New Orleans.

The Justice League Goes Inside the NBA All Star 2015 (written by Brian Buccellato and drawn by Beni Lobel and Tony Shasteen), follows the action that sees a member of the TNT crew teaming with a superhero in an Amazing Race scenario to see which pair can get from Barclays Center to Madison Square Garden first.

The four teams, of course, encounter obstacles en route that require the services of the superheroes, including a collapsing construction crane in midtown Manhattan, a minor collision between two Staten Island ferries and cars burning on the Brooklyn Bridge.

Ultimately, the TNT crew and superhero teams converge at Madison Square Garden in time for the festivities.

This year's 16-page, limited-edition comic book will be available in comic book stores nationwide free of charge as well as in the NBA Store in New York this week, while supplies last.

It is also available in a digital format.

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