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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Feb022015

Super Bowl XLIX Provides The University Of Phoenix A Record $57M In Media Value

By Barry Janoff

February 2, 2015: In 2006, the University of Phoenix paid about $154.5 million for a 20-year naming rights deal to the stadium that is home to the NFL's Arizona Cardinals.

Since then, the Glendale, Az.-based venue has hosted the Super Bowl twice: In 2008 for Super Bowl XLII; and Feb. 1, when Super Bowl XLIX was played there.

The online-based for-profit institution got paid back big time when Super Bowl XLIV made the stadium the center of the sports world.

Thanks to what NBC said was the highest-rated Super Bowl at 45.7 and most-watched TV show ever with 114.5 million viewers, the University of Phoenix earned more than $57.7 million in game-day media value, according to Front Row Analytics, the sponsorship analysis division of Front Row Marketing, a unit of Comcast-Spectator.

The value is based on the $4.5 million that NBC charged for 30-second Super Bowl spots, according to Front Row Analytics, via exposure given to the University of Phoenix Stadium via signage, on-air mentions and graphics and other activations before, during and after the game.

The estimated media value topped the previous high of $37.6 million that Front Row Analytics said Raymond James Stadium in Tampa received from hosting Super Bowl XLIII in 2009.

It also was nearly double that of the media value estimated by Front Row Analytics for MetLife Stadium last year during Super Bowl XLVIII ($32.4 million), the Mercedes-Benz SuperDome during Super Bowl XLVII in 2013 ($30 million) and Lucas Oil Stadium during Super Bowl XLVI in 2012 ($33 million).

"The value was higher than past Super Bowl for a variety of reasons, which included the increase of the advertising equivalency $4.5 million ($500,00  more than 2014)," said Eric Smallwood, svp for Front Row Marketing.

According to Smallwood, the University of Phoenix Stadium has "superb signage exposure with key site lines for clear visibility for brand signage captured by the television cameras."

In addition, with the game starting at 4:30PM Phoenix time, exterior camera shots and multiple signage placements on the exterior of the stadium provided the brand with additional pick-ups that were not hindered by darkness, according to Smallwood. Concurrently, with the roof of the stadium open, interior signage was provide with unique lighting.

Of the other two Super Bowls dating back to 2009, when Front Row Analytics began keeping tabs, Sun Life Stadium in South Florida garnered $26 million in media value for hosting Super Bowl XLIV in 2010; and Cowboys Stadium lost upward of $40 million in media value as it did not as yet have a naming rights partner, with AT&T signing its deal in 2013.

The $57.7 million in medial value did not take into account millions more earned from the University of Phoenix Stadium hosting the Pro Bowl the week before, seen on ESPN.

Among other national outlets to cover everything but the game itself from gavel to gavel, ESPN said its coverage of Super Bowl XLIX included 346 hours of NFL programming during Super Bowl week across its networks. During that time, U.S. households "spent more than seven billion minutes viewing the coverage surrounding Super Bowl XLIX."

From the Pro Bowl on Sunday, Jan. 25 to NFL PrimeTime after the New England Patriots' 28-24 victory over the Seattle Seahawks — anchored by numerous daily studio shows in between — viewers watched 7,167,864,300 minutes of NFL programming, which correlates to 13,628 years of TV airtime, according to ESPN.

Super Bowl 50 will be played in Levi's Stadium, home of the San Francisco 49ers, for which the jeans and clothing company in 2013 paid an estimated $220 million for 20-year naming rights beginning when the stadium opened for the 2014 NFL season.

Due to the historic nature of next year's Big Game, and with broadcast network CBS charging upward of $5 million for a 30-second spot, according to industry analysts, media value for Levi's could set another new Super Bowl record.

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