Top
QUICK HITS

• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan292013

Toyota Super Bowl: Kaley Cuoco's 'The Big Bang Theory' Meets 'I Dream Of Jeannie'

By Barry Janoff

January 29, 2013: Kaley Cuoco, star of CBS's The Big Bang Theory, gets to channel Barbara Eden from the 1960s TV show, I Dream of Jeannie in Toyota's humorous 60-second Super Bowl XLVII spot.

In "Wish Granted," Cuoco is the Genie who comes with a new Toyota RAV4, granting every wish a family requests — although not always to their liking.

The spot is scheduled to air during the first quarter of Sunday's game on CBS, part of Toyota's Super Bowl Sunday marketing plan that also includes two other new spots — one highlighting the Tundra Endeavour and the other focusing on the recently-launched company direction, "Let's Go Places" — as well as the Toyota Super Bowl Today Post-Game Show.

Toyota's lead agency is Saatchi & Saatchi LA.

"The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it," Jack Hollis, vp-Toyota division marketing for Toyota Motor Sales, USA,, said in a statement. "We wanted to share Toyota's 'Let's Go Places' spirit of journey with viewers of the big game in a light and relatable way."

The spot opens with the Henderson family arriving home with a new Toyota RAV4. Apparently, the salesperson who sold them the vehicle neglected to tell them that it comes with a genie and her dog.

"I'm your RAV4 Genie," Cuocco tells them as she appears in a puff of purple smoke. "Your wish is my command."

Dad wishes that "the old spare tire was gone," meaning the excess weight around his waist. But Genie has other ideas and makes the spare tire on the RAV4 vanish.

The family's young daughter wishes that animals could talk, so Genie enables two squirrels to have a conversation. Mom wishes she could eat as much chocolate as she wants. The next scene finds a doctor telling mom that her "chocolate levels are dangerously low." So she gets a chocolate IV and some free chocolate samples.

The daughter gets another wish — that she was a princess. Genie transforms her into a Joan of Arc reincarnation leading troops. The family's young son wants to  be an astronaut, so Genie sends the entire family into space in their RAV4.

Dad gets a second wish, which turns out no better than his first: Instead of "infinite wishes" Genie has given him "infinite witches." (See the full spot here.)

"As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley," Cuoco, who also stars in a new Priceline spot as the daughter of The Negotiator (William Shatner), said in statement. "It was so much fun and I'm excited that everyone gets to see it now and again on Sunday."

Toyota has extended the theme into social media, including Twitter, Facebook, Instagram and YouTube.

Thirty-second spots during Super Bowl XLVII averaged $3.9 million, with some going for $4 million, according to CBS.

Toyota also has its wish granted. The company said this week that it had sold more than 9.7 million vehicles worldwide in 2012, making it the top-selling brand in the world (ahead of General Motors, which sold 9.3 million).

Back to Super Bowl XLVII

Back to Home Page