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• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan292013

Toyota Super Bowl: Kaley Cuoco's 'The Big Bang Theory' Meets 'I Dream Of Jeannie'

By Barry Janoff

January 29, 2013: Kaley Cuoco, star of CBS's The Big Bang Theory, gets to channel Barbara Eden from the 1960s TV show, I Dream of Jeannie in Toyota's humorous 60-second Super Bowl XLVII spot.

In "Wish Granted," Cuoco is the Genie who comes with a new Toyota RAV4, granting every wish a family requests — although not always to their liking.

The spot is scheduled to air during the first quarter of Sunday's game on CBS, part of Toyota's Super Bowl Sunday marketing plan that also includes two other new spots — one highlighting the Tundra Endeavour and the other focusing on the recently-launched company direction, "Let's Go Places" — as well as the Toyota Super Bowl Today Post-Game Show.

Toyota's lead agency is Saatchi & Saatchi LA.

"The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it," Jack Hollis, vp-Toyota division marketing for Toyota Motor Sales, USA,, said in a statement. "We wanted to share Toyota's 'Let's Go Places' spirit of journey with viewers of the big game in a light and relatable way."

The spot opens with the Henderson family arriving home with a new Toyota RAV4. Apparently, the salesperson who sold them the vehicle neglected to tell them that it comes with a genie and her dog.

"I'm your RAV4 Genie," Cuocco tells them as she appears in a puff of purple smoke. "Your wish is my command."

Dad wishes that "the old spare tire was gone," meaning the excess weight around his waist. But Genie has other ideas and makes the spare tire on the RAV4 vanish.

The family's young daughter wishes that animals could talk, so Genie enables two squirrels to have a conversation. Mom wishes she could eat as much chocolate as she wants. The next scene finds a doctor telling mom that her "chocolate levels are dangerously low." So she gets a chocolate IV and some free chocolate samples.

The daughter gets another wish — that she was a princess. Genie transforms her into a Joan of Arc reincarnation leading troops. The family's young son wants to  be an astronaut, so Genie sends the entire family into space in their RAV4.

Dad gets a second wish, which turns out no better than his first: Instead of "infinite wishes" Genie has given him "infinite witches." (See the full spot here.)

"As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley," Cuoco, who also stars in a new Priceline spot as the daughter of The Negotiator (William Shatner), said in statement. "It was so much fun and I'm excited that everyone gets to see it now and again on Sunday."

Toyota has extended the theme into social media, including Twitter, Facebook, Instagram and YouTube.

Thirty-second spots during Super Bowl XLVII averaged $3.9 million, with some going for $4 million, according to CBS.

Toyota also has its wish granted. The company said this week that it had sold more than 9.7 million vehicles worldwide in 2012, making it the top-selling brand in the world (ahead of General Motors, which sold 9.3 million).

Back to Super Bowl XLVII

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