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What Are You Watching In April 2018
 
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QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in AirTran (1)

Tuesday
Dec152009

Look, Up In The Sky. It's A Bird. It's A Plane. It's Dwight 'Superman' Howard On AirTran

Marketing campaign with Dwight Howard for AirTran.December 15, 2009: Continuing what has been an aggressive year of building sports marketing partnerships, AirTran Airways has signed Dwight Howard of the NBA's Orlando Magic to an endorsement deal. Financial terms were not disclosed.

Howard, whose nickname is Superman for his powerful build and aerodynamic dunks, will be featured in radio spots, online advertising and out-of-home advertising. Howard's endorsement deals also include T-Mobile, adidas, McDonald's and Vitaminwater. Howard is handled by Goodwin Sports Management, Seattle.

AirTran will use Howard to boost its marketing presence in the state as well as nationally. The low-fare carrier is based in Orlando but has its largest hub at Hartsfield-Jackson Atlanta International Airport. AirTran also unveiled a specially designed plane in the team colors of the Orlando Magic, dubbed Magic One.

AirTran, a subsidiary of AirTran Holdings, recently became the official airline of the Orlando Magic and also has marketing deals with the NFL's Atlanta Falcons, Baltimore Ravens and Indianapolis Colts; the Pro Football Hall of Fame; the NHL's Boston Bruins and Florida Panthers and MLB's Milwaukee Brewers. Howard also joins a roster of AirTran athlete endorsers that includes Danica Patrick, teen tennis star Melanie Oudin, NFL quarterbacks Matt Ryan and Donovan McNabb and former MLB all-star pitcher Tom Glavine.

Dwight Howard poses in front of Magic One with (left to right) Orlando Magic COO Alex Matins, AirTran svp-marketing Kevin Healy and AirTran CEO Bob Fornaro."Dwight Howard is one of the most outstanding young athletes in sports today. His accomplishments on the court and his community involvement off the court make him a great fit for AirTran Airways and what we strive to do as the hometown airline," Tad Hutcheson, AirTran Airways' vp-marketing and sales, said in a statement. "We look forward to a long and successful partnership with him."

The all-star center, who led the Magic to the NBA Finals last season, won the 2008 Sprite Slam Dunk contest during NBA All-Star Weekend, which included a dunk in which he wore a red cape and T-shirt with the letter S to emulate Superman of DC Comics fame.

AirTran Keeps Soaring With Sports Sponsorships

Melanie Oudin Adds AirTran To Growing Endorsement Roster

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