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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in AirTran (1)

Tuesday
Dec152009

Look, Up In The Sky. It's A Bird. It's A Plane. It's Dwight 'Superman' Howard On AirTran

Marketing campaign with Dwight Howard for AirTran.December 15, 2009: Continuing what has been an aggressive year of building sports marketing partnerships, AirTran Airways has signed Dwight Howard of the NBA's Orlando Magic to an endorsement deal. Financial terms were not disclosed.

Howard, whose nickname is Superman for his powerful build and aerodynamic dunks, will be featured in radio spots, online advertising and out-of-home advertising. Howard's endorsement deals also include T-Mobile, adidas, McDonald's and Vitaminwater. Howard is handled by Goodwin Sports Management, Seattle.

AirTran will use Howard to boost its marketing presence in the state as well as nationally. The low-fare carrier is based in Orlando but has its largest hub at Hartsfield-Jackson Atlanta International Airport. AirTran also unveiled a specially designed plane in the team colors of the Orlando Magic, dubbed Magic One.

AirTran, a subsidiary of AirTran Holdings, recently became the official airline of the Orlando Magic and also has marketing deals with the NFL's Atlanta Falcons, Baltimore Ravens and Indianapolis Colts; the Pro Football Hall of Fame; the NHL's Boston Bruins and Florida Panthers and MLB's Milwaukee Brewers. Howard also joins a roster of AirTran athlete endorsers that includes Danica Patrick, teen tennis star Melanie Oudin, NFL quarterbacks Matt Ryan and Donovan McNabb and former MLB all-star pitcher Tom Glavine.

Dwight Howard poses in front of Magic One with (left to right) Orlando Magic COO Alex Matins, AirTran svp-marketing Kevin Healy and AirTran CEO Bob Fornaro."Dwight Howard is one of the most outstanding young athletes in sports today. His accomplishments on the court and his community involvement off the court make him a great fit for AirTran Airways and what we strive to do as the hometown airline," Tad Hutcheson, AirTran Airways' vp-marketing and sales, said in a statement. "We look forward to a long and successful partnership with him."

The all-star center, who led the Magic to the NBA Finals last season, won the 2008 Sprite Slam Dunk contest during NBA All-Star Weekend, which included a dunk in which he wore a red cape and T-shirt with the letter S to emulate Superman of DC Comics fame.

AirTran Keeps Soaring With Sports Sponsorships

Melanie Oudin Adds AirTran To Growing Endorsement Roster

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