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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Feb172010

Superman Flies From Coke To Pepsi: D-Howard Now Drinking Gatorade

Dwight Howard now has a 'locker' along with other Gatorade athletes.February 16, 2010: A new Gatorade spot for G Series this week unveiled the brand's newest spokesmen, Dwight Howard, who joins Kevin Durant, Dwyane Wade and Kevin Garnett as the only four active NBA players with Gatorade. Michael Jordan is also an endorser on a roster that includes about 25 athletes.

Howard joins the PepsiCo brand from rival Coca-Cola's Glaceau Vitaminwater, with which he aligned in late 2007. The switch apparently has caught Vitaminwater off guard, which still has him on its Web site among its line-up of sports and celebrity endorsers, along with his own profile Web page. And while it may have been a coincidence, Howard did not participate this year for the first time in three years in the Slam Dunk event during NBA All-Star Weekend, which is sponsored by sibling Coke's Sprite brand.

Howard's Gatorade alliance actually dates back to 2004 when he was named the Gatorade National High School Boys Basketball Player of the Year while at Southwest Atlanta Christian Academy in Atlanta. Gatorade is currently rolling out its G Series to combat sales and market share that have slipped over the past year.

The first TV spot with the Orlando Magic center shows him and his fellow NBA endorsers in a quick-cut, energetic series of clips on and off the court. Gatorade also has Howard prominently featured on its Web site and in a Webisode called "Driven," which is part of a "Road to the Locker Room G Series."  Lead agency is TBWA\Chiat\Day, Los Angeles.

Howard is expected to get a more prominent role in marketing to follow. "I’m a part of Gatorade’s team now!!! Ya boy is going to be a spokesman for G-2 and I couldn’t be more excited about it," Howard recently wrote on his blog. "Gatorade had a camera crew at our practice . . . and they were filming a couple of commercials. I had a lot of fun with it . . . So ya’ll will have to be watching for me in those new Gatorade commercials."

Howard, who also goes by the nickname "Superman," has been on a marketing roll. He recently signed a deal to endorse Ed Hardy clothing, is in a new ESPN spot for "This is SportsCenter" in which he plays Clark Kent to Hannah Storm's Lois Lane (pictured) and has current TV spots for T-Mobile in which he stars with Charles Barkley and McDonald's alongside LeBron James and Larry Bird.

Analysts put his annual endorsement earnings at about $13 million. Howard's other endorsement deals include adidas, EA Sports and AirTran. He is represented by Goodwin Sports Management, Seattle.

Howard also has been named to the USA Basketball 2010-12 Men’s National Team. Players from the 27-man roster, which is subject to change, will be selected to participate in the FIBA World Championship Aug. 28-Sept. 12 in Turkey and the 2012 Summer Olympics in London.

In addition to Howard, the roster includes eight other members of the 2008 squad that won a gold medal at the 2008 Summer Olympics in Beijing: Carmelo Anthony, Carlos Boozer, Chris Bosh, Kobe Bryant, LeBron James, Chris Paul, Dwyane Wade and Deron Williams. The roster also currently includes LaMarcus Aldridge, Chauncey Billups, Kevin Durant, Rudy Gay, Eric Gordon, Danny Granger, Andre Iguodala, Al Jefferson, David Lee, Brook Lopez, Kevin Love, O.J. Mayo, Lamar Odom, Kendrick Perkins, Derrick Rose, Amar’e Stoudemire, Gerald Wallace and Russell Westbrook.

 

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