• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

Hottest Marketing Event Oct. 2017 free polls

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network


NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH + Topic Of Requested Search


Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Superman Flies From Coke To Pepsi: D-Howard Now Drinking Gatorade

Dwight Howard now has a 'locker' along with other Gatorade athletes.February 16, 2010: A new Gatorade spot for G Series this week unveiled the brand's newest spokesmen, Dwight Howard, who joins Kevin Durant, Dwyane Wade and Kevin Garnett as the only four active NBA players with Gatorade. Michael Jordan is also an endorser on a roster that includes about 25 athletes.

Howard joins the PepsiCo brand from rival Coca-Cola's Glaceau Vitaminwater, with which he aligned in late 2007. The switch apparently has caught Vitaminwater off guard, which still has him on its Web site among its line-up of sports and celebrity endorsers, along with his own profile Web page. And while it may have been a coincidence, Howard did not participate this year for the first time in three years in the Slam Dunk event during NBA All-Star Weekend, which is sponsored by sibling Coke's Sprite brand.

Howard's Gatorade alliance actually dates back to 2004 when he was named the Gatorade National High School Boys Basketball Player of the Year while at Southwest Atlanta Christian Academy in Atlanta. Gatorade is currently rolling out its G Series to combat sales and market share that have slipped over the past year.

The first TV spot with the Orlando Magic center shows him and his fellow NBA endorsers in a quick-cut, energetic series of clips on and off the court. Gatorade also has Howard prominently featured on its Web site and in a Webisode called "Driven," which is part of a "Road to the Locker Room G Series."  Lead agency is TBWA\Chiat\Day, Los Angeles.

Howard is expected to get a more prominent role in marketing to follow. "I’m a part of Gatorade’s team now!!! Ya boy is going to be a spokesman for G-2 and I couldn’t be more excited about it," Howard recently wrote on his blog. "Gatorade had a camera crew at our practice . . . and they were filming a couple of commercials. I had a lot of fun with it . . . So ya’ll will have to be watching for me in those new Gatorade commercials."

Howard, who also goes by the nickname "Superman," has been on a marketing roll. He recently signed a deal to endorse Ed Hardy clothing, is in a new ESPN spot for "This is SportsCenter" in which he plays Clark Kent to Hannah Storm's Lois Lane (pictured) and has current TV spots for T-Mobile in which he stars with Charles Barkley and McDonald's alongside LeBron James and Larry Bird.

Analysts put his annual endorsement earnings at about $13 million. Howard's other endorsement deals include adidas, EA Sports and AirTran. He is represented by Goodwin Sports Management, Seattle.

Howard also has been named to the USA Basketball 2010-12 Men’s National Team. Players from the 27-man roster, which is subject to change, will be selected to participate in the FIBA World Championship Aug. 28-Sept. 12 in Turkey and the 2012 Summer Olympics in London.

In addition to Howard, the roster includes eight other members of the 2008 squad that won a gold medal at the 2008 Summer Olympics in Beijing: Carmelo Anthony, Carlos Boozer, Chris Bosh, Kobe Bryant, LeBron James, Chris Paul, Dwyane Wade and Deron Williams. The roster also currently includes LaMarcus Aldridge, Chauncey Billups, Kevin Durant, Rudy Gay, Eric Gordon, Danny Granger, Andre Iguodala, Al Jefferson, David Lee, Brook Lopez, Kevin Love, O.J. Mayo, Lamar Odom, Kendrick Perkins, Derrick Rose, Amar’e Stoudemire, Gerald Wallace and Russell Westbrook.


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