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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Feb022010

McDonald's Keeps Dwight Howard On The Marketing Menu

Howard to James: "I'll play you for your Big Mac."LeBron James is challenged for his Big Mac and fries by Dwight Howard (opposite) in MacDonald's new spot.February 2, 2010: Superman will continue to fly into McDonald's, thanks to a multi-year renewal of a deal between NBA all-star center Dwight Howard and the fast-feeder. Financial terms were not disclosed.

Howard, whose prowess above the rim with the Orlando Magic and during the Slam Dunk contest at the NBA's All-Star Games in 2008 and 2009 earned him the Man of Steel nickname, initially signed with McDonald's in 2008. He and fellow NBA all-star LeBron James are scheduled to appear in a McDonald's commercial, "Check This," that will break during Super Bowl XLIV on CBS.

In addition to multi-media marketing, Howard's agreement includes support of several McDonald's programs, promotions and other initiatives in coming months. Among them, Howard will support McDonald's sponsorship of the 2010 Winter Olympic Games in Vancouver and the 2010 McDonald's All American High School Basketball Games in Columbus, Ohio, benefiting Ronald McDonald House Charities of Central Ohio.

Howard was a member of the U.S. gold medal men's basketball team at the 2008 Olympics; in 2004, he earned McDonald's All American Game co-MVP and Player-of-the-Year honors. He has served on the McDonald's All American Advisory Council since 2008.

The McDonald's spot with James is a remake of a classic McDonald's commercial from 1993, "Showdown," in which NBA legends Larry Bird and Magic Johnson played an über game of H*O*R*S*E for a Big Mac.  McDonald's has posted a snippet of the ad on YouTube, showing James arriving at a basketball court with a Big Mac and fries and Howard challenging him for the meal, which mimics the original spot with Jordan and Bird. Bird also will appear in the new spot. Lead agency is Leo Burnett, Chicago.

Howard's other marketing partners include adidas, AirTran, EA Sports, Coca-Cola-owned Glaceau Vitaminwater and T-Mobile. He is handled by Goodwin Sports Management, Seattle.

"Dwight has been a champion for his team, his community and McDonald's since we entered into a relationship with him in 2008," Neil Golden, CMO for McDonald's USA, said in a statement. "We are excited to bring Dwight and LeBron – two of the biggest names in basketball today – together for the remake of this iconic commercial, the first of many opportunities to come."

McDonald's Casts Howard-James In Remake Of Classic Jordan-Bird Commercial

LeBron James Partnership A Slam Dunk For McDonald's

Dwight 'Superman' Howard Now Flies AirTran

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Reader Comments (1)

If you are willing to buy a house, you would have to get the mortgage loans. Moreover, my mother all the time takes a small business loan, which supposes to be the most useful.

June 25, 2010 | Unregistered CommenterREIDJanelle27

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