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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Feb022010

McDonald's Keeps Dwight Howard On The Marketing Menu

Howard to James: "I'll play you for your Big Mac."LeBron James is challenged for his Big Mac and fries by Dwight Howard (opposite) in MacDonald's new spot.February 2, 2010: Superman will continue to fly into McDonald's, thanks to a multi-year renewal of a deal between NBA all-star center Dwight Howard and the fast-feeder. Financial terms were not disclosed.

Howard, whose prowess above the rim with the Orlando Magic and during the Slam Dunk contest at the NBA's All-Star Games in 2008 and 2009 earned him the Man of Steel nickname, initially signed with McDonald's in 2008. He and fellow NBA all-star LeBron James are scheduled to appear in a McDonald's commercial, "Check This," that will break during Super Bowl XLIV on CBS.

In addition to multi-media marketing, Howard's agreement includes support of several McDonald's programs, promotions and other initiatives in coming months. Among them, Howard will support McDonald's sponsorship of the 2010 Winter Olympic Games in Vancouver and the 2010 McDonald's All American High School Basketball Games in Columbus, Ohio, benefiting Ronald McDonald House Charities of Central Ohio.

Howard was a member of the U.S. gold medal men's basketball team at the 2008 Olympics; in 2004, he earned McDonald's All American Game co-MVP and Player-of-the-Year honors. He has served on the McDonald's All American Advisory Council since 2008.

The McDonald's spot with James is a remake of a classic McDonald's commercial from 1993, "Showdown," in which NBA legends Larry Bird and Magic Johnson played an über game of H*O*R*S*E for a Big Mac.  McDonald's has posted a snippet of the ad on YouTube, showing James arriving at a basketball court with a Big Mac and fries and Howard challenging him for the meal, which mimics the original spot with Jordan and Bird. Bird also will appear in the new spot. Lead agency is Leo Burnett, Chicago.

Howard's other marketing partners include adidas, AirTran, EA Sports, Coca-Cola-owned Glaceau Vitaminwater and T-Mobile. He is handled by Goodwin Sports Management, Seattle.

"Dwight has been a champion for his team, his community and McDonald's since we entered into a relationship with him in 2008," Neil Golden, CMO for McDonald's USA, said in a statement. "We are excited to bring Dwight and LeBron – two of the biggest names in basketball today – together for the remake of this iconic commercial, the first of many opportunities to come."

McDonald's Casts Howard-James In Remake Of Classic Jordan-Bird Commercial

LeBron James Partnership A Slam Dunk For McDonald's

Dwight 'Superman' Howard Now Flies AirTran

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Reader Comments (1)

If you are willing to buy a house, you would have to get the mortgage loans. Moreover, my mother all the time takes a small business loan, which supposes to be the most useful.

June 25, 2010 | Unregistered CommenterREIDJanelle27

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