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• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."
• Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.' NBA AR for iPhone is available for free at the App Store.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Feb022010

McDonald's Keeps Dwight Howard On The Marketing Menu

Howard to James: "I'll play you for your Big Mac."LeBron James is challenged for his Big Mac and fries by Dwight Howard (opposite) in MacDonald's new spot.February 2, 2010: Superman will continue to fly into McDonald's, thanks to a multi-year renewal of a deal between NBA all-star center Dwight Howard and the fast-feeder. Financial terms were not disclosed.

Howard, whose prowess above the rim with the Orlando Magic and during the Slam Dunk contest at the NBA's All-Star Games in 2008 and 2009 earned him the Man of Steel nickname, initially signed with McDonald's in 2008. He and fellow NBA all-star LeBron James are scheduled to appear in a McDonald's commercial, "Check This," that will break during Super Bowl XLIV on CBS.

In addition to multi-media marketing, Howard's agreement includes support of several McDonald's programs, promotions and other initiatives in coming months. Among them, Howard will support McDonald's sponsorship of the 2010 Winter Olympic Games in Vancouver and the 2010 McDonald's All American High School Basketball Games in Columbus, Ohio, benefiting Ronald McDonald House Charities of Central Ohio.

Howard was a member of the U.S. gold medal men's basketball team at the 2008 Olympics; in 2004, he earned McDonald's All American Game co-MVP and Player-of-the-Year honors. He has served on the McDonald's All American Advisory Council since 2008.

The McDonald's spot with James is a remake of a classic McDonald's commercial from 1993, "Showdown," in which NBA legends Larry Bird and Magic Johnson played an über game of H*O*R*S*E for a Big Mac.  McDonald's has posted a snippet of the ad on YouTube, showing James arriving at a basketball court with a Big Mac and fries and Howard challenging him for the meal, which mimics the original spot with Jordan and Bird. Bird also will appear in the new spot. Lead agency is Leo Burnett, Chicago.

Howard's other marketing partners include adidas, AirTran, EA Sports, Coca-Cola-owned Glaceau Vitaminwater and T-Mobile. He is handled by Goodwin Sports Management, Seattle.

"Dwight has been a champion for his team, his community and McDonald's since we entered into a relationship with him in 2008," Neil Golden, CMO for McDonald's USA, said in a statement. "We are excited to bring Dwight and LeBron – two of the biggest names in basketball today – together for the remake of this iconic commercial, the first of many opportunities to come."

McDonald's Casts Howard-James In Remake Of Classic Jordan-Bird Commercial

LeBron James Partnership A Slam Dunk For McDonald's

Dwight 'Superman' Howard Now Flies AirTran

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Reader Comments (1)

If you are willing to buy a house, you would have to get the mortgage loans. Moreover, my mother all the time takes a small business loan, which supposes to be the most useful.

June 25, 2010 | Unregistered CommenterREIDJanelle27

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