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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov102015

Survey: Nike, Jordan, adidas Lead Top 100 Favorite Brands Among Millennials 

By Barry Janoff

November 10, 2015: Nike, adidas, Jordan, Converse, Vans, Under Armour, Puma and ESPN are among the Top 100 brands named as favorites by Millennials in a list that also includes technology, travel, entertainment and fashion.

Apple leads all brands, followed by Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart and Coca-Cola in the Top Ten, according to just-released survey from digital ad agency Moosylvania, which specializes in Millennial consumer marketing.

Moosylvania said the survey was conducted among some 3,500 Millennial consumers — defined as those born between 1980–2002 — over the past three years.

"Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts," Norty Cohen, CEO for St. Louis-based Moosylvania, said in a statement.

"These brands are entertaining their consumers and making them feel or look good," Cohen said. "Making the list doesn't necessitate a large ad budget either. It's more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time."

The survey is good news for Nike, which came in at No. 2 and saw its Jordan Brand division rank at No. 14.

Adidas (13), Converse (18), Vans (27) and Under Armour (30) also had strong showings among the Millennials surveyed.

ESPN finished at No. 87, perhaps not the result that the self-proclaimed "worldwide leader in sports would have wanted," especially considering that the Top 100 was strong on entertainment.

"Entertainment provides a natural opportunity for a brand to connect as shareable content," said Cohen. "These cohorts are marketing themselves, and when a brand doesn't take itself too seriously but instead provides fun that can be shared, it works."

Among the other findings, 30% of consumers told Moosylvania they'll share branded content if they like it., that filter is ultimately how their friends and family learn about other brands and that endorsement is key.

However, Millennials said they wanted to see no more than 10% branded contention their social feeds.

According to Cohen, so the challenge for brands "is to produce the right shareable content that can include apps, videos or participatory games and contests," for example.

"Ultimately, we're measuring loyalty — and we get there by being genuinely who these consumers can and want to relate to," Cohen said.

Top 25: Apple, Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart, Coca-Cola, Nintendo, Forever 21, adidas, Jordan, Pepsi, Starbucks, American Eagle, Converse, Ford, LF, Disney, Hot Topic, Old Navy, Kohl's, Victoria's Secret.

See the Top 100 here.

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