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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov102015

Survey: Nike, Jordan, adidas Lead Top 100 Favorite Brands Among Millennials 

By Barry Janoff

November 10, 2015: Nike, adidas, Jordan, Converse, Vans, Under Armour, Puma and ESPN are among the Top 100 brands named as favorites by Millennials in a list that also includes technology, travel, entertainment and fashion.

Apple leads all brands, followed by Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart and Coca-Cola in the Top Ten, according to just-released survey from digital ad agency Moosylvania, which specializes in Millennial consumer marketing.

Moosylvania said the survey was conducted among some 3,500 Millennial consumers — defined as those born between 1980–2002 — over the past three years.

"Our research over the three-year period shows the top brands that continue to perform well for this group are resilient with their marketing efforts," Norty Cohen, CEO for St. Louis-based Moosylvania, said in a statement.

"These brands are entertaining their consumers and making them feel or look good," Cohen said. "Making the list doesn't necessitate a large ad budget either. It's more about what the brand does and how it makes the connection with the consumer. Creative, emotion-driven marketing enables any size company to drive product awareness with millions of consumers in real-time."

The survey is good news for Nike, which came in at No. 2 and saw its Jordan Brand division rank at No. 14.

Adidas (13), Converse (18), Vans (27) and Under Armour (30) also had strong showings among the Millennials surveyed.

ESPN finished at No. 87, perhaps not the result that the self-proclaimed "worldwide leader in sports would have wanted," especially considering that the Top 100 was strong on entertainment.

"Entertainment provides a natural opportunity for a brand to connect as shareable content," said Cohen. "These cohorts are marketing themselves, and when a brand doesn't take itself too seriously but instead provides fun that can be shared, it works."

Among the other findings, 30% of consumers told Moosylvania they'll share branded content if they like it., that filter is ultimately how their friends and family learn about other brands and that endorsement is key.

However, Millennials said they wanted to see no more than 10% branded contention their social feeds.

According to Cohen, so the challenge for brands "is to produce the right shareable content that can include apps, videos or participatory games and contests," for example.

"Ultimately, we're measuring loyalty — and we get there by being genuinely who these consumers can and want to relate to," Cohen said.

Top 25: Apple, Nike, Samsung, Sony, Microsoft, Target, Amazon, Google, Walmart, Coca-Cola, Nintendo, Forever 21, adidas, Jordan, Pepsi, Starbucks, American Eagle, Converse, Ford, LF, Disney, Hot Topic, Old Navy, Kohl's, Victoria's Secret.

See the Top 100 here.

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