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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb192013

Survey: NHL Working Overtime Via Social Media, In-Arena To Re-Engage Fans

By Barry Janoff

February 19, 2013: The NHL is operating in a lockout-shortened season, and the league's 30 franchises have been working overtime to reconnect with fans. And marketing partners are paying close attention.

According to a new survey, the Toronto Maple Leafs have done an overall job better than the rest, but the Detroit Red Wings, Montreal Canadiens, Pittsburgh Penguins and several other teams have come up on top in specific social media and fan engagement activations.

The information comes from ticket broker TicketCity, which has unveiled its first NHL Fan Engagement Survey. The survey ranks each of the league's clubs to determine which are the most engaged with their fans both online and  ia in-arena and communtiy activations.

According to TicketCity, the survey is based on "an algorithm that evaluates fan activity in terms on home attendance, social media following, average ticket price and monthly search volume (including the Google search trends index)."

“The teams included on this list have managed to activate their fans in a variety of different ways,” Rafael Rivas, chief strategy officer for Austin-based TicketCity, said in a statement. “Whether a fan 'likes' a post on Facebook or decides to attend a game, top NHL teams leverage these experiences to continue to build their fan communities."

The NHL is in an especially precarious situation regarding connecting with loyal, casual and non-hockey fans. The league is currently playing a 48-game season, lost the entire 2004-05 season due to a lockout, played a 48-game schedule in 1994-95 and lost 30 games in 1991-92.

The survey put the Maple Leafs at No. 1 for several reasons: "Online search volume for the team is the highest in the NHL with over 300,000 global monthly searches," according to TicketCity. "Home games have long been one of the toughest tickets to acquire even during losing seasons, making Leafs tickets [one of] the most expensive in the league (at an average of $149 U.S.)"

The Winnepeg Jets have the highest average ticket price in the NHL at $210 (U.S.) per game; the Anaheim Ducks the lowest (an average of $36 per game), according to TicketCity.

Although slightly less social than other teams included in the Top Ten, more than 500,000 fans 'like' the Maple Leafs on Facebook, per the survey. The Maple Leafs also lead all NHL teams with a Google search trends index of 70. The St. Louis Blues come in second in that category with a 62.

The Detroit Red Wings lead the NHL with more than 1.34 million "likes" on Facebook – including 80,000 fans that are “talking about” the team on the social network (as of February 15). The Boston Bruins have 1.3 million "likes" and the Chicago Blackhawks 1.2 million.

By comparison, the NFL's Dallas Cowboys have 5.3 million "likes" on their Facebook page.

On Twitter, the Montreal Canadiens have the largest NHL reach with more than 350,000 followers, per the TicketCity study.

The Cowboys have more than 521,000 followers on Twitter. Tim Tebow has more than 2.1 million followers.

TicketCity said that the enthusiasm of NHL fans on social media is "easy to see when compared to other professional leagues like the NFL and Major League Baseball." While the general popularity of other leagues drives more Facebook “likes” on team pages, Facebook’s “talking about” numbers "reveal that NHL fans are more engaged with their team as fan communities three times their size," TicketCity explains.

Teams have tried several activations to rebuild connections with fans post-lockout. The Pittsburgh Penguins — No. 3  on the Fan Engagement list and No. 10 in the league for home game attendance — offered all merchandise available for half-price during the first four games of the season. According to TicketCity, "Fans responded by purchasing 8,680 jerseys and 19,950 T-shirts."

The Chicago Blackhawks have the highest average attendance in the NHL at 21,531, according to TicketCity. The Blackhawks have rewarded their fans with a 13-0-3 record to open the short season (through Feb. 19), tying the league record for most games to start a campaign without a loss.

"It’s those experiences that enable certain teams to maintain their success in the league post-lockout, regardless of performance," said Rivas.

TicketCity NHL Fan Engagement Survey

1. Toronto Maple Leafs
2. Montreal Canadiens
3. Pittsburgh Penguins
4. Boston Bruins
5. Vancouver Canucks
6. Detroit Redwings
7. Chicago Blackhawks
8. New York Rangers
9. Philadelphia Flyers
10. St. Louis Blues

See the full survey here.

NHL Return: Do Fans, Brands Care?

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