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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb192013

Survey: NHL Working Overtime Via Social Media, In-Arena To Re-Engage Fans

By Barry Janoff

February 19, 2013: The NHL is operating in a lockout-shortened season, and the league's 30 franchises have been working overtime to reconnect with fans. And marketing partners are paying close attention.

According to a new survey, the Toronto Maple Leafs have done an overall job better than the rest, but the Detroit Red Wings, Montreal Canadiens, Pittsburgh Penguins and several other teams have come up on top in specific social media and fan engagement activations.

The information comes from ticket broker TicketCity, which has unveiled its first NHL Fan Engagement Survey. The survey ranks each of the league's clubs to determine which are the most engaged with their fans both online and  ia in-arena and communtiy activations.

According to TicketCity, the survey is based on "an algorithm that evaluates fan activity in terms on home attendance, social media following, average ticket price and monthly search volume (including the Google search trends index)."

“The teams included on this list have managed to activate their fans in a variety of different ways,” Rafael Rivas, chief strategy officer for Austin-based TicketCity, said in a statement. “Whether a fan 'likes' a post on Facebook or decides to attend a game, top NHL teams leverage these experiences to continue to build their fan communities."

The NHL is in an especially precarious situation regarding connecting with loyal, casual and non-hockey fans. The league is currently playing a 48-game season, lost the entire 2004-05 season due to a lockout, played a 48-game schedule in 1994-95 and lost 30 games in 1991-92.

The survey put the Maple Leafs at No. 1 for several reasons: "Online search volume for the team is the highest in the NHL with over 300,000 global monthly searches," according to TicketCity. "Home games have long been one of the toughest tickets to acquire even during losing seasons, making Leafs tickets [one of] the most expensive in the league (at an average of $149 U.S.)"

The Winnepeg Jets have the highest average ticket price in the NHL at $210 (U.S.) per game; the Anaheim Ducks the lowest (an average of $36 per game), according to TicketCity.

Although slightly less social than other teams included in the Top Ten, more than 500,000 fans 'like' the Maple Leafs on Facebook, per the survey. The Maple Leafs also lead all NHL teams with a Google search trends index of 70. The St. Louis Blues come in second in that category with a 62.

The Detroit Red Wings lead the NHL with more than 1.34 million "likes" on Facebook – including 80,000 fans that are “talking about” the team on the social network (as of February 15). The Boston Bruins have 1.3 million "likes" and the Chicago Blackhawks 1.2 million.

By comparison, the NFL's Dallas Cowboys have 5.3 million "likes" on their Facebook page.

On Twitter, the Montreal Canadiens have the largest NHL reach with more than 350,000 followers, per the TicketCity study.

The Cowboys have more than 521,000 followers on Twitter. Tim Tebow has more than 2.1 million followers.

TicketCity said that the enthusiasm of NHL fans on social media is "easy to see when compared to other professional leagues like the NFL and Major League Baseball." While the general popularity of other leagues drives more Facebook “likes” on team pages, Facebook’s “talking about” numbers "reveal that NHL fans are more engaged with their team as fan communities three times their size," TicketCity explains.

Teams have tried several activations to rebuild connections with fans post-lockout. The Pittsburgh Penguins — No. 3  on the Fan Engagement list and No. 10 in the league for home game attendance — offered all merchandise available for half-price during the first four games of the season. According to TicketCity, "Fans responded by purchasing 8,680 jerseys and 19,950 T-shirts."

The Chicago Blackhawks have the highest average attendance in the NHL at 21,531, according to TicketCity. The Blackhawks have rewarded their fans with a 13-0-3 record to open the short season (through Feb. 19), tying the league record for most games to start a campaign without a loss.

"It’s those experiences that enable certain teams to maintain their success in the league post-lockout, regardless of performance," said Rivas.

TicketCity NHL Fan Engagement Survey

1. Toronto Maple Leafs
2. Montreal Canadiens
3. Pittsburgh Penguins
4. Boston Bruins
5. Vancouver Canucks
6. Detroit Redwings
7. Chicago Blackhawks
8. New York Rangers
9. Philadelphia Flyers
10. St. Louis Blues

See the full survey here.

NHL Return: Do Fans, Brands Care?

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