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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jan262016

Survey: Led By Bud, Super Bowl Ads Getting Longer, More Effective, Socially Relevant 

By Barry Janoff

January 25, 2016: From Super Bowl XL (2006) through Super Bowl XLIX (2015), the NFL's ultimate championship game has generated $2.4 billion in network ad sales from more than 130 marketers.

Over the past 10 years, the top five Super Bowl advertisers have spent $745 million on network advertising during the game, accounting for 31% of total ad revenue. In order, they are Anheuser-Busch InBev, PepsiCo, Coca-Cola, Chrysler and General Motors according to research from Kantar Media, NY.

Anheuser-Busch has gotten its money's worth, with Budweiser claiming the top three spots and four of the top six "most-liked"  commercials to run during national broadcasts over the past five games — Super Bowl XLV (2011) through Super Bowl XLIX (2015), according to "Ace Score," compiled by advertising research and consulting firm Ace Metrix, Los Angeles.

Among all Super Bowl commercials that have been analyzed by Ace Metrix, "Puppy Love" (Super Bowl XLVIII) was No.  1 overall, followed by "Brotherhood" (Super Bowl XLVIII) and last year's "Lost Dog."

Doritos, a brand from PepsiCo's Frito-Lay, was No. 4 with "Slingbaby" (the "Crash Super Bowl XLVI" winner); "The Catch" from Coca-Cola was No. 5 (Super Bowl XLVI); and Bud's "Hero's Welcome" (Super Bowl XLVIII) was No. 6 among the Ace Metrix Top 25.

Ace Metrix said that its "Ace Score" is the "measure of ad creative effectiveness" based on a panel of at least 500 consumers. The results are presented on a scale of 1–950, which represents scoring on such creative attributes such persuasion, likeability, information, attention, change, relevance, desire and watchability.

"Puppy Love" scored 821 on the Ace Score, "Brotherhood" 804 and "Lost Dog" 802.

The automotive category has four companies on the list: Toyota, Bridgestone, Mercedes-Benz and Volkswagen.

Other categories with multiple ads on the list include candy, via M&Ms and Snickers; and soda, with one from Coca-Cola and two from Pepsi.

With an audience that has been topping 100 million, have ads been making an impact?

Over the last five years, Super Bowl ads have become "progressively longer, as well as more effective," according to Ace Metrix.

In 2011, 20% of Super Bowl ads were 60 seconds or longer. By Super Bowl XLIX In 2015, 43% were longer than 60 seconds, per Ace Metrix.

During that period, more brands have used their Super Bowl ads as part of an overall event, rather than a “one-and-done” investment.

According to Ace Metrix, the number of ads released ahead of time, via social media, teasers and other activations, has grown from 8% in 2011 to 61% in 2015. In addition, the number of ads that have included what could be described as a social component within their message has gone from 8% to 51% over the same period.

The Top Ten on Ace Metrix' "most-liked" Super Bowl ads also includes Microsoft's "Empowering" (Super Bowl XLVIII), "Rescue Dog" from Bud Light (Super Bowl XLVI), "Pug Attack" from Doritos (Super Bowl XLV) and M&M's "Just My Shell (Super Bowl XLVI).

One of the top-rated ads from last year's Super Bowl XLIX, according to various industry surveys, "The Brady Bunch" from Snickers — with often-movie baddie Danny Trejo as Marcia Brady — came in No. 17 on the Ace Metrix Top 25.

One of the top ads from Super Bowl XLV, Volkswagen's "The Force" — with a kid trying to channel the powers of Darth Vader — came in tied for No. 23.

During Super Bowl XL, ABC charged what now seems like a paltry $2.5 million for a 30-second spot. During Super Bowl XLIX last February, NBC charged upward of $4.4 million for a 30-second spot and generated a Super Bowl broadcast record of $345.4 million, according to Kantar Media, NY.

With CBS charging upward of $5 million for 30-second spots, TV ad revenue is projected to set a new record during Super Bowl 50 on Feb. 50

“As Super Bowl ads have evolved in tone, length and appeal from some of the iconic ads of yesteryear, comparing ads from the last half decade to those older legends is no longer apples-to-apples," Peter Daboll, CEO for Ace Metrix, said in a statement.

"Brands today have to think about the life of their ad prior to and beyond television with the proliferation of digital distribution and social media," said Daboll.

With $2.4B Is Ad Sales, The Super Bowl Is Golden To NFL, Marketers, TV

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