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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Apr112017

The Survey Says: Teen Buyers Wanna Be Like Nike, Own iPhones, Shop Amazon

By Barry Janoff

April 11, 2017: If you are a company looking for buying and viewing patterns from young consumers, it appears you would do well to follow the strategies being used by Nike, Amazon, Netflix, Starbucks, Apple iPhone and Snapchat.

Among teens, Nike is by far the top footwear and clothing brand, Netflix the leading video-viewing destination, Starbucks the top food-and-drink spot, Amazon the No. 1 online shopping site, Snapchat the favorite social media platform and iPhone the product wanted by more than eight out of ten of those surveyed in the just released 33rd semi-annual Taking Stock With Teens, from investment bank and asset management firm Piper Jaffray Companies.

Taking Stock With Teens survey was conducted among 5,500 teens — 55% male, 45% female, with the average age 16 — across 43 U.S. states, with an average household income of $66,100.

Although the survey found that overall spending among teens decreased 2.4% year-over-year and that parent contribution to teen spend is at 63%, down from an 68% average, some companies showed that they could continue to grow among this key demographic.

Some 81% of teens expect their next phone to be an iPhone, which was up from 79% from the previous survey (Fall 2016). "And more importantly, the highest we’ve seen ever in the survey," according to Piper Jaffray.

The athletic category show significant growth, with 41% of teens citing an athletic brand as their preferred apparel brand, up from 26% in the 2016 survey.

Nike is the No. 1 apparel brand at 31% share, up from 21% last year, and scored a whopping 52% as the favorite footwear brand.

"While the overall spending environment has been challenging, we are seeing teen spending continue to shift more toward experiences: eating out, video games and leisure," Erinn Murphy, senior research analyst for Minneapolis-based Piper Jaffray, said in a statement.

"Share of fashion spending has moderated but we continue to see undisputed strength in athletic — Nike remains the No. 1 preferred brand and adidas was the fastest-growing brand in our survey," although no specific stats were provided.

Concurrently, some fashion brands are "losing relevance with teens," including Under Armour, Michael Kors, The North Face, Ralph Lauren and Vineyard Vines, according to Taking Stock With Teens.

The Top Five clothing brands were Nike (31%), American Eagle (10%), Forever 21 (5%), Lululemon (3%), adidas (3%) and H&M (3%).

The Top Five footwear brands were Nike (52%), Vans (9%), adidas (8%), Converse (6%) and Steve Madden (2%).

Top shopping Web sites were Amazon (43%), Nike (5%), American Eagle (5%), Forever 21 (93%) and eBay (2%).

Even more important than clothing is food, with that category accounting for 24% of teen’s wallet, with clothing at 19%.

Top restaurants among teens described as having an upper income were Chick-fil-A (12%), Starbucks (12%), Chipotle (8%), Buffalo Wild Wings (5%) and Panera (4%).

Top restaurants among teens with an average income were Starbucks (12%), Chick-fil-A (7%), McDonald’s (5%), Chipotle (5%) and Buffalo Wild Wings (4%).

As far as social media consumption, Snapchat was the clear winner (39%), followed by Instagram (23%), Twitter (11%), Facebook (11%) and Pintrist (1%).

As to where teens go for their daily video consumption, Netflix (38%) more than double YouTube (16%), followed by cable TV (23%) and Hulu (4%). Some 6% said they used other streaming devices.

Regarding new or upcoming most anticipated film releases, The Fate of the Furious topped the list. Disney movies took the next three spots: Beauty and the Beast, Star Wars: The Last Jedi and Guardians of the Galaxy Vol. 2.

Regarding console video games, the percent of teens who plan to digitally download more than 50% of games increased to 45%, up from 37% in Fall 2015.

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