Top
QUICK HITS

Pitcher Jack Morris and shortstop Alan Trammell have been voted into the Baseball Hall of Fame by the Modern BaaebalL Era Committee. Morris and Trammell be inducted in Cooperstown on July 29, 2018, along with any players elected by the Baseball Writers’ Association of America, to be unveiled on Jan. 24, 2018.
• Maybe as good as it gets: Columbia/Legacy Recordings will release Miles Davis & John Coltrane - The Final Tour: The Bootleg Series, Vol. 6 on March 23, 2018.
• Or for Jimi Hendrix fans maybe this is as good as it gets: Experience Hendrix & Legacy Recordings will release on March 9 Both Sides of the Sky, with 13 studio recordings between 1968-70, ten of which have never been released.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

'Jurassic World: Kingdom' 'Star Wars Jedi' Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr112017

The Survey Says: Teen Buyers Wanna Be Like Nike, Own iPhones, Shop Amazon

By Barry Janoff

April 11, 2017: If you are a company looking for buying and viewing patterns from young consumers, it appears you would do well to follow the strategies being used by Nike, Amazon, Netflix, Starbucks, Apple iPhone and Snapchat.

Among teens, Nike is by far the top footwear and clothing brand, Netflix the leading video-viewing destination, Starbucks the top food-and-drink spot, Amazon the No. 1 online shopping site, Snapchat the favorite social media platform and iPhone the product wanted by more than eight out of ten of those surveyed in the just released 33rd semi-annual Taking Stock With Teens, from investment bank and asset management firm Piper Jaffray Companies.

Taking Stock With Teens survey was conducted among 5,500 teens — 55% male, 45% female, with the average age 16 — across 43 U.S. states, with an average household income of $66,100.

Although the survey found that overall spending among teens decreased 2.4% year-over-year and that parent contribution to teen spend is at 63%, down from an 68% average, some companies showed that they could continue to grow among this key demographic.

Some 81% of teens expect their next phone to be an iPhone, which was up from 79% from the previous survey (Fall 2016). "And more importantly, the highest we’ve seen ever in the survey," according to Piper Jaffray.

The athletic category show significant growth, with 41% of teens citing an athletic brand as their preferred apparel brand, up from 26% in the 2016 survey.

Nike is the No. 1 apparel brand at 31% share, up from 21% last year, and scored a whopping 52% as the favorite footwear brand.

"While the overall spending environment has been challenging, we are seeing teen spending continue to shift more toward experiences: eating out, video games and leisure," Erinn Murphy, senior research analyst for Minneapolis-based Piper Jaffray, said in a statement.

"Share of fashion spending has moderated but we continue to see undisputed strength in athletic — Nike remains the No. 1 preferred brand and adidas was the fastest-growing brand in our survey," although no specific stats were provided.

Concurrently, some fashion brands are "losing relevance with teens," including Under Armour, Michael Kors, The North Face, Ralph Lauren and Vineyard Vines, according to Taking Stock With Teens.

The Top Five clothing brands were Nike (31%), American Eagle (10%), Forever 21 (5%), Lululemon (3%), adidas (3%) and H&M (3%).

The Top Five footwear brands were Nike (52%), Vans (9%), adidas (8%), Converse (6%) and Steve Madden (2%).

Top shopping Web sites were Amazon (43%), Nike (5%), American Eagle (5%), Forever 21 (93%) and eBay (2%).

Even more important than clothing is food, with that category accounting for 24% of teen’s wallet, with clothing at 19%.

Top restaurants among teens described as having an upper income were Chick-fil-A (12%), Starbucks (12%), Chipotle (8%), Buffalo Wild Wings (5%) and Panera (4%).

Top restaurants among teens with an average income were Starbucks (12%), Chick-fil-A (7%), McDonald’s (5%), Chipotle (5%) and Buffalo Wild Wings (4%).

As far as social media consumption, Snapchat was the clear winner (39%), followed by Instagram (23%), Twitter (11%), Facebook (11%) and Pintrist (1%).

As to where teens go for their daily video consumption, Netflix (38%) more than double YouTube (16%), followed by cable TV (23%) and Hulu (4%). Some 6% said they used other streaming devices.

Regarding new or upcoming most anticipated film releases, The Fate of the Furious topped the list. Disney movies took the next three spots: Beauty and the Beast, Star Wars: The Last Jedi and Guardians of the Galaxy Vol. 2.

Regarding console video games, the percent of teens who plan to digitally download more than 50% of games increased to 45%, up from 37% in Fall 2015.

Back to Home Page