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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Teen Consumers (1)

Tuesday
Apr112017

The Survey Says: Teen Buyers Wanna Be Like Nike, Own iPhones, Shop Amazon

By Barry Janoff

April 11, 2017: If you are a company looking for buying and viewing patterns from young consumers, it appears you would do well to follow the strategies being used by Nike, Amazon, Netflix, Starbucks, Apple iPhone and Snapchat.

Among teens, Nike is by far the top footwear and clothing brand, Netflix the leading video-viewing destination, Starbucks the top food-and-drink spot, Amazon the No. 1 online shopping site, Snapchat the favorite social media platform and iPhone the product wanted by more than eight out of ten of those surveyed in the just released 33rd semi-annual Taking Stock With Teens, from investment bank and asset management firm Piper Jaffray Companies.

Taking Stock With Teens survey was conducted among 5,500 teens — 55% male, 45% female, with the average age 16 — across 43 U.S. states, with an average household income of $66,100.

Although the survey found that overall spending among teens decreased 2.4% year-over-year and that parent contribution to teen spend is at 63%, down from an 68% average, some companies showed that they could continue to grow among this key demographic.

Some 81% of teens expect their next phone to be an iPhone, which was up from 79% from the previous survey (Fall 2016). "And more importantly, the highest we’ve seen ever in the survey," according to Piper Jaffray.

The athletic category show significant growth, with 41% of teens citing an athletic brand as their preferred apparel brand, up from 26% in the 2016 survey.

Nike is the No. 1 apparel brand at 31% share, up from 21% last year, and scored a whopping 52% as the favorite footwear brand.

"While the overall spending environment has been challenging, we are seeing teen spending continue to shift more toward experiences: eating out, video games and leisure," Erinn Murphy, senior research analyst for Minneapolis-based Piper Jaffray, said in a statement.

"Share of fashion spending has moderated but we continue to see undisputed strength in athletic — Nike remains the No. 1 preferred brand and adidas was the fastest-growing brand in our survey," although no specific stats were provided.

Concurrently, some fashion brands are "losing relevance with teens," including Under Armour, Michael Kors, The North Face, Ralph Lauren and Vineyard Vines, according to Taking Stock With Teens.

The Top Five clothing brands were Nike (31%), American Eagle (10%), Forever 21 (5%), Lululemon (3%), adidas (3%) and H&M (3%).

The Top Five footwear brands were Nike (52%), Vans (9%), adidas (8%), Converse (6%) and Steve Madden (2%).

Top shopping Web sites were Amazon (43%), Nike (5%), American Eagle (5%), Forever 21 (93%) and eBay (2%).

Even more important than clothing is food, with that category accounting for 24% of teen’s wallet, with clothing at 19%.

Top restaurants among teens described as having an upper income were Chick-fil-A (12%), Starbucks (12%), Chipotle (8%), Buffalo Wild Wings (5%) and Panera (4%).

Top restaurants among teens with an average income were Starbucks (12%), Chick-fil-A (7%), McDonald’s (5%), Chipotle (5%) and Buffalo Wild Wings (4%).

As far as social media consumption, Snapchat was the clear winner (39%), followed by Instagram (23%), Twitter (11%), Facebook (11%) and Pintrist (1%).

As to where teens go for their daily video consumption, Netflix (38%) more than double YouTube (16%), followed by cable TV (23%) and Hulu (4%). Some 6% said they used other streaming devices.

Regarding new or upcoming most anticipated film releases, The Fate of the Furious topped the list. Disney movies took the next three spots: Beauty and the Beast, Star Wars: The Last Jedi and Guardians of the Galaxy Vol. 2.

Regarding console video games, the percent of teens who plan to digitally download more than 50% of games increased to 45%, up from 37% in Fall 2015.

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