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NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul232015

All About That Lace: Taylor Swift Croons For Keds, Meghan Trainor Signs With Skechers

By Barry Janoff

July 23, 2015: There may be room for only one of these singers on the stage at a time, but consumers will get a double-billing of casual footwear marketing with Taylor Swift the focus of a new campaign from Keds and Meghan Trainor having people imagine that "It's All About The Lace" in signing an endorsement deal with Skechers.

Swift, who has officially been with Keds since 2012, takes center stage in Keds' global multi-platform effort, "Ladies First Since 1916,"  which anticiaptes the brand's coming centennial anniversary "with a fresh perspective on what it means to be a woman today."

Meanwhile, Trainor will make her debut for Skechers later this year in a campaign to include TV,  print, online, outdoor and POP. Financial terms of her deal were not disclosed.

Sales of casual footwear is a $2 billion-plus business, according to research and consultant firm NPD Group, Port Washington, NY.

Nike is the leader in overall sales of athletic and casual sports shoes (more than 60% of the market), but Skechers this year moved into second place in the casual sports-footwear category with 5%, ahead of such competitors as adidas, ASICS and New Balance, per NPD Group.

According to Keds, "Ladies First" supports its Fall 2015 footwear collection with "progressive messages that celebrate a new notion of what it means to be a lady in 2015." Insights came from more than 10,000 women from eight countries.

Copy includes "There's no such thing as an average girl," "All dressed up with everywhere to go," "There will be moving, there will be shaking" and "It's not a running shoe, it's a run the world shoe."

In addition to Swift, the campaign features illustrator Priscilla White, surface artist and pattern designer Kendra Dandy and street artist Paige Smith.

The effort, from lead agency Kirshenbaum Bond Senecal + Partners, includes print and digital (in such destinations as Nylon, Paper, Interview, Refinery29 and WhoWhatWear) and what Keds called "high-impact disruptive elements like wild postings, bus wraps and subway media."

Swift also has a dedicated micro-site housed at Keds.com.

"'Ladies First' is a celebration of amazing women like Taylor Swift who are blazing new trails every day,"  Chris Lindner, president for Lexington, Mass.-based Keds said in a statement. "Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,"

At Skechers, Trainor's appearance will "complement" an on-going Colorful Comfort campaign with actress/singer Demi Lovato.

Both follow in the footsteps of such previous Skecher's endorsers as Britney Spears, Christina Aguilera and Carrie Underwood.

Skechers' current eclectic roster of endorsers also includes Pete Rose, Joe Namath, Ringo Starr, Joe Montana, Sugar Ray Leonard and Mariano Rivera.

According to Trainor, “I’m very excited to work with Skechers. I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are so comfortable and stylish too. I know my fans will love this campaign.”

Trainor's breakout hit, "All About That Bass,” was followed by “Lips Are Movin,” and “Dear Future Husband.”

“We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ‘all about the shoes,’” Michael Greenberg, president for Skechers, headquartered in Manhattan Beach, Calif., said in a statement.

“From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe," said Greenburg. "A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”

Don't That Beat All: Ringo Starr Signs On With Skechers

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