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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul232015

All About That Lace: Taylor Swift Croons For Keds, Meghan Trainor Signs With Skechers

By Barry Janoff

July 23, 2015: There may be room for only one of these singers on the stage at a time, but consumers will get a double-billing of casual footwear marketing with Taylor Swift the focus of a new campaign from Keds and Meghan Trainor having people imagine that "It's All About The Lace" in signing an endorsement deal with Skechers.

Swift, who has officially been with Keds since 2012, takes center stage in Keds' global multi-platform effort, "Ladies First Since 1916,"  which anticiaptes the brand's coming centennial anniversary "with a fresh perspective on what it means to be a woman today."

Meanwhile, Trainor will make her debut for Skechers later this year in a campaign to include TV,  print, online, outdoor and POP. Financial terms of her deal were not disclosed.

Sales of casual footwear is a $2 billion-plus business, according to research and consultant firm NPD Group, Port Washington, NY.

Nike is the leader in overall sales of athletic and casual sports shoes (more than 60% of the market), but Skechers this year moved into second place in the casual sports-footwear category with 5%, ahead of such competitors as adidas, ASICS and New Balance, per NPD Group.

According to Keds, "Ladies First" supports its Fall 2015 footwear collection with "progressive messages that celebrate a new notion of what it means to be a lady in 2015." Insights came from more than 10,000 women from eight countries.

Copy includes "There's no such thing as an average girl," "All dressed up with everywhere to go," "There will be moving, there will be shaking" and "It's not a running shoe, it's a run the world shoe."

In addition to Swift, the campaign features illustrator Priscilla White, surface artist and pattern designer Kendra Dandy and street artist Paige Smith.

The effort, from lead agency Kirshenbaum Bond Senecal + Partners, includes print and digital (in such destinations as Nylon, Paper, Interview, Refinery29 and WhoWhatWear) and what Keds called "high-impact disruptive elements like wild postings, bus wraps and subway media."

Swift also has a dedicated micro-site housed at Keds.com.

"'Ladies First' is a celebration of amazing women like Taylor Swift who are blazing new trails every day,"  Chris Lindner, president for Lexington, Mass.-based Keds said in a statement. "Keds is approaching its centennial year in 2016, and the Ladies First platform is the start of a powerful new era,"

At Skechers, Trainor's appearance will "complement" an on-going Colorful Comfort campaign with actress/singer Demi Lovato.

Both follow in the footsteps of such previous Skecher's endorsers as Britney Spears, Christina Aguilera and Carrie Underwood.

Skechers' current eclectic roster of endorsers also includes Pete Rose, Joe Namath, Ringo Starr, Joe Montana, Sugar Ray Leonard and Mariano Rivera.

According to Trainor, “I’m very excited to work with Skechers. I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are so comfortable and stylish too. I know my fans will love this campaign.”

Trainor's breakout hit, "All About That Bass,” was followed by “Lips Are Movin,” and “Dear Future Husband.”

“We couldn’t be more thrilled to partner with Meghan Trainor on a new bright and colorful women’s campaign that will be ‘all about the shoes,’” Michael Greenberg, president for Skechers, headquartered in Manhattan Beach, Calif., said in a statement.

“From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe," said Greenburg. "A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”

Don't That Beat All: Ringo Starr Signs On With Skechers

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