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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

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Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

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WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul092015

T-Mobile Adds To MLB All-Star Presence With Presenting Sponsorship Deal

Special to NYSportsJournalism.com

July 8, 2015: Stating that "It’s All-Star Week and we’re going to go big and paint the town magenta!," T-Mobile USA ramped up its alliance with Major League Baseball by signing a deal to become the first presenting sponsor for the MLB All-Star Game.

The MLB All-Star Game presented by T-Mobile will be played July 14 in the Great American Ballpark in Cincinnati (broadcast live on Fox  and Fox Deportes).

T-Mobile, which has been the official wireless sponsor of MLB since 2013 under a multi-year multimillion dollar deal, already had a major presence as title sponsor for the third season for the T-Mobile All-Star FanFest (July 10-14), in the Duke Energy Convention Center.

T-Mobile also has a license agreement with the MLB Players Assn.

T-Mobile said it would support its presence during the All-Star Game events with a multi-platform campaign anchored by its "Un-carrier" strategy to include TV, signage within and around Great American Ballpark and the FanFest, print, digital, social media and on-site fan activations.

T-Mobile also sponsors the Cincinnati Reds, hosts of the 2015 All-Star Game, along with several other MLB teams including the Los Angeles Angels, Minnesota Twins, Washington Nationals and their hometown Seattle Mariners.

"It’s All-Star Week and we’re going to go big and paint the town magenta!,” John Legere, president and CEO forT-Mobile, said in a statement. “As the first-ever presenting sponsor of the All-Star Game, and the returning title sponsor of T-Mobile All-Star FanFest, I’ve got some surprise Un-carrier style plans to make this year's All-Star Game a fantastic experience for fans across the country Stay tuned!”

"T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers."

According to  Bob Bowman, MLB president for business and media, "T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers. The expansion of our partnership is a great example of T-Mobile's commitment to baseball and we are looking forward to T-Mobile's creativity on display at the Midsummer Classic."

T-Mobile's team sponsorships include player appearances, retail promotions, T-Mobile title nights in stadiums and other fan activities.

Earlier this season T-Mobile brought back an offer to its customers for free access to the premium features in MLB.com At Bat, the official app of MLB.

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