Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jul092015

T-Mobile Adds To MLB All-Star Presence With Presenting Sponsorship Deal

Special to NYSportsJournalism.com

July 8, 2015: Stating that "It’s All-Star Week and we’re going to go big and paint the town magenta!," T-Mobile USA ramped up its alliance with Major League Baseball by signing a deal to become the first presenting sponsor for the MLB All-Star Game.

The MLB All-Star Game presented by T-Mobile will be played July 14 in the Great American Ballpark in Cincinnati (broadcast live on Fox  and Fox Deportes).

T-Mobile, which has been the official wireless sponsor of MLB since 2013 under a multi-year multimillion dollar deal, already had a major presence as title sponsor for the third season for the T-Mobile All-Star FanFest (July 10-14), in the Duke Energy Convention Center.

T-Mobile also has a license agreement with the MLB Players Assn.

T-Mobile said it would support its presence during the All-Star Game events with a multi-platform campaign anchored by its "Un-carrier" strategy to include TV, signage within and around Great American Ballpark and the FanFest, print, digital, social media and on-site fan activations.

T-Mobile also sponsors the Cincinnati Reds, hosts of the 2015 All-Star Game, along with several other MLB teams including the Los Angeles Angels, Minnesota Twins, Washington Nationals and their hometown Seattle Mariners.

"It’s All-Star Week and we’re going to go big and paint the town magenta!,” John Legere, president and CEO forT-Mobile, said in a statement. “As the first-ever presenting sponsor of the All-Star Game, and the returning title sponsor of T-Mobile All-Star FanFest, I’ve got some surprise Un-carrier style plans to make this year's All-Star Game a fantastic experience for fans across the country Stay tuned!”

"T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers."

According to  Bob Bowman, MLB president for business and media, "T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers. The expansion of our partnership is a great example of T-Mobile's commitment to baseball and we are looking forward to T-Mobile's creativity on display at the Midsummer Classic."

T-Mobile's team sponsorships include player appearances, retail promotions, T-Mobile title nights in stadiums and other fan activities.

Earlier this season T-Mobile brought back an offer to its customers for free access to the premium features in MLB.com At Bat, the official app of MLB.

Back to Home Page