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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul152013

First-Year MLB Partner T-Mobile Jumps Into Its All-Star Game Multi-Media Campaign

By Barry Janoff

July 14, 2013: It's the ballplayers who are in the spotlight during the baseball All-Star Game and related activities, but T-Mobile US is doing its best to garner a share of the attention in its first season as an official partner of MLB.

The telecommunications firm is enacting a multi-media campaign and putting its brand in All-Star-related high-traffic and high-profile events. The strategy in part supports its new phone upgrade plan, Jump, which allows "consumers to upgrade their phones when they want, up to twice per year as soon as six months from enrollment."

T-Mobile will air TV spots during the Chevrolet Home Run Derby on ESPN on Monday night (July 15), and during pre-game programming and the All-Star Game on Fox on Tuesday (July 16).

One spot, starring Adrian Gonzalez of the Los Angeles Dodgers, highlights a new T-Mobile plan that "gives all families access to a great multi-line deal with no credit check." (See the full spot here.)

T-Mobile MLB spokesmen also include Bryce Harper (Washington Nationals), Andrew McCutchen (Pittsburgh Pirates) and Matt Kemp (a teammate of Gonzalez on the Dodgers).

The Jump strategy is hitting All-Star Game broadcasts via several spots. In "Charge," a businessman is challenged to complete an important call because his battery is constantly dying. "One-Upped" finds a man bragging about his brand new "7" phone, only to be outdone by his friend's brand newer "8."

In "Urinal," a guy on his cell phone tries to talk hands-free while doing his business, but fails when his mobile device hits the porcelain lake. In the follow-up, "Rice," the same guy puts his waterlogged phone in a bag of rice in an attempt to resuscitate it.

The spots come with the Jump offer, "Now you can upgrade when you want, not when you're told."

T-Mobile will also sponsor an All-Star Game in-game segment on Fox that features interviews with players.

Internet marketing support includes ESPN.com and MLB.com, as well as such social media destinations as Facebook, Twitter, Foursquare and YouTube.

During the All-Star Game at Citi Field in New York, the company will give away 30 smartphones during the game as part of its "Jump Instant Row Upgrade," complete with one year of free unlimited service.

Among other All-Star Game-related activations, T-Mobile is the title sponsor of the MLB All-Star FanFest (being held at Jacob K. Javits Center); has created an advertising takeover of the No. 7 subway line that stops at Citi Field; and has placed outdoor ads throughout New York.

According to Mike Sievert, CMO for T-Mobile, "All-Star Week is one of the premier events in sports, and we couldn't think of a better platform for reaching out to consumers to talk about a totally new approach to mobile phone upgrades. You are going to hear a lot from us about Jump! in the coming week, and you're going to love what you hear."

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