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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May172010

T-Mobile NBA Family Affair Adds Bill Walton, Rick Barry And Their Sons To Campaign

Rick Barry (left) and sons in new T-Mobile spot.May 17, 2010: T-Mobile said it would extend its "$5 Add a Line" campaign this week with multi-media creative featuring company spokesmen Charles Barkley and Dwyane Wade and also adding two more NBA legends and their families to the mix: Bill Walton and Rick Barry and their respective offspring.

The campaign is anchored by a humorous 30-spot that focuses on family connections. Support will include digital branding, billboards, branded content for TNT and ABC, print and local extensions in Boston and Orlando, where the Celtics and Magic are battling in the Eastern Conference Finals. Lead agency is Publicis in the West, Seattle.

The spot will break May 17 during Game 1 of the Western Conference Finals between the Phoenix Suns and Los Angeles Lakers on TNT and will continue through the NBA Finals on ABC, which could also take it through Father's Day (June 20).

The spot opens with a voiceover asking, "Now that adding a family member to your plan is just $5, who would you add?" The first scene show brothers Scooter, Drew, Jon and Brent Barry — the latter two having also played in the NBA — on a basketball court watching dad Rick shooting free throws in the classic underhand move that saw him record a 90% FT average for his career. "We'd add Pops if he'd just stop doing that," they say as the elder Rick hits another shot.

Bill Walton gets dissed by sons.In their home, Bill Walton's sons Adam, Nathan and Chris all say they'd add Luke, a reference to their brother who is a member of the Lakers. Dad Bill retorts, "What about your old man?"

In the next scene, a man at home watching TV says, "I'd add my three boys: Javier, Tomas and . . . D-Wade!!!" as the scene shifts to the NBA all-star in action.

Barkley finally gets his inauspicious moment when he says he'd add his Mom "if she'd pick up the phone. Momma - pick up the phone!" he pleads.

A voiceover then reiterates T-Mobile's "$5 plan" while touting an offer to buy a T-Mobile My Touch and getting a second one free, including the Motorola Cliq with MotoBlur.

T-Mobile said it is "excited to bring together these real families who unite and connect through the love the game [while giving fans] a glimpse of a fun moment among each family."

T-Mobile has also been running a separate campaign with spots featuring Barkley paired with Wade and Orlando Magic center Dwight Howard, In addition, the telecom company is in the fourth season of taking its mobile hoops and interactive NBA Nation tour across the country along with other NBA marketing partners Sprite and Kia.

NBA Nation, T-Mobile Hit The Road Again For The Summer Of 2010

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