Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

MLB OPENING DAYS SCHEDULE

Sunday April 2
• NY Yankees @ Tampa Bay Rays 1 PM ET ESPN
• SF Giants @ Arizona Diamondbacks 4 PM ET ESPN 2
• Chicago Cubs @ St. Louis Cardinals 8:35 PM  ET ESPN

Monday April 3
• Miami Marlins @ Washington National
• Atlanta Braves @ NY Mets 1 PM ET ESPN
• Pittsburgh Pirates @ Boston Red Sox
• Colorado Rockies @ Milwaukee Brewers
• Toronto Blue Jays @ Baltimore Orioles
• Detroit Tigers @ Chicago White Sox
• KC Royals @ Minnesota Twins
• Philadelphia Phillies @ Cincinnati Reds
• San Diego Padres @ LA Dodgers 4 PM ET ESPN
• Cleveland Indians @ Texas Rangers
• Seattle Mariners @ Houston Astros
• LA Angels @ Oakland Athletics 10 PM ET ESPN 2

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 19-25/Lead Spot)
*NCAA Official Partner
• Geico $28.4M Hail, Caesar Salad
• AT&T Wireless* $17.8M Unlimited Comes To Life
• Verizon $17.4M Drop The Mic
• Coca-Cola* $16.5M Blackout
• AT&T TV/Internet* $14.2M Sales Review
• Samsung Mobile $13.7M The Rest of Us
• Warner Bros. $13.6M CHiPs
• Buick* $13.3M More Than You Expected
• Progressive $13.2M Mommeostasis
• Ford $12.5M Truck of the Year 
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May172010

T-Mobile NBA Family Affair Adds Bill Walton, Rick Barry And Their Sons To Campaign

Rick Barry (left) and sons in new T-Mobile spot.May 17, 2010: T-Mobile said it would extend its "$5 Add a Line" campaign this week with multi-media creative featuring company spokesmen Charles Barkley and Dwyane Wade and also adding two more NBA legends and their families to the mix: Bill Walton and Rick Barry and their respective offspring.

The campaign is anchored by a humorous 30-spot that focuses on family connections. Support will include digital branding, billboards, branded content for TNT and ABC, print and local extensions in Boston and Orlando, where the Celtics and Magic are battling in the Eastern Conference Finals. Lead agency is Publicis in the West, Seattle.

The spot will break May 17 during Game 1 of the Western Conference Finals between the Phoenix Suns and Los Angeles Lakers on TNT and will continue through the NBA Finals on ABC, which could also take it through Father's Day (June 20).

The spot opens with a voiceover asking, "Now that adding a family member to your plan is just $5, who would you add?" The first scene show brothers Scooter, Drew, Jon and Brent Barry — the latter two having also played in the NBA — on a basketball court watching dad Rick shooting free throws in the classic underhand move that saw him record a 90% FT average for his career. "We'd add Pops if he'd just stop doing that," they say as the elder Rick hits another shot.

Bill Walton gets dissed by sons.In their home, Bill Walton's sons Adam, Nathan and Chris all say they'd add Luke, a reference to their brother who is a member of the Lakers. Dad Bill retorts, "What about your old man?"

In the next scene, a man at home watching TV says, "I'd add my three boys: Javier, Tomas and . . . D-Wade!!!" as the scene shifts to the NBA all-star in action.

Barkley finally gets his inauspicious moment when he says he'd add his Mom "if she'd pick up the phone. Momma - pick up the phone!" he pleads.

A voiceover then reiterates T-Mobile's "$5 plan" while touting an offer to buy a T-Mobile My Touch and getting a second one free, including the Motorola Cliq with MotoBlur.

T-Mobile said it is "excited to bring together these real families who unite and connect through the love the game [while giving fans] a glimpse of a fun moment among each family."

T-Mobile has also been running a separate campaign with spots featuring Barkley paired with Wade and Orlando Magic center Dwight Howard, In addition, the telecom company is in the fourth season of taking its mobile hoops and interactive NBA Nation tour across the country along with other NBA marketing partners Sprite and Kia.

NBA Nation, T-Mobile Hit The Road Again For The Summer Of 2010

Back to Ad Campaigns

Back to Home Page