Top
QUICK HITS

• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May172010

T-Mobile NBA Family Affair Adds Bill Walton, Rick Barry And Their Sons To Campaign

Rick Barry (left) and sons in new T-Mobile spot.May 17, 2010: T-Mobile said it would extend its "$5 Add a Line" campaign this week with multi-media creative featuring company spokesmen Charles Barkley and Dwyane Wade and also adding two more NBA legends and their families to the mix: Bill Walton and Rick Barry and their respective offspring.

The campaign is anchored by a humorous 30-spot that focuses on family connections. Support will include digital branding, billboards, branded content for TNT and ABC, print and local extensions in Boston and Orlando, where the Celtics and Magic are battling in the Eastern Conference Finals. Lead agency is Publicis in the West, Seattle.

The spot will break May 17 during Game 1 of the Western Conference Finals between the Phoenix Suns and Los Angeles Lakers on TNT and will continue through the NBA Finals on ABC, which could also take it through Father's Day (June 20).

The spot opens with a voiceover asking, "Now that adding a family member to your plan is just $5, who would you add?" The first scene show brothers Scooter, Drew, Jon and Brent Barry — the latter two having also played in the NBA — on a basketball court watching dad Rick shooting free throws in the classic underhand move that saw him record a 90% FT average for his career. "We'd add Pops if he'd just stop doing that," they say as the elder Rick hits another shot.

Bill Walton gets dissed by sons.In their home, Bill Walton's sons Adam, Nathan and Chris all say they'd add Luke, a reference to their brother who is a member of the Lakers. Dad Bill retorts, "What about your old man?"

In the next scene, a man at home watching TV says, "I'd add my three boys: Javier, Tomas and . . . D-Wade!!!" as the scene shifts to the NBA all-star in action.

Barkley finally gets his inauspicious moment when he says he'd add his Mom "if she'd pick up the phone. Momma - pick up the phone!" he pleads.

A voiceover then reiterates T-Mobile's "$5 plan" while touting an offer to buy a T-Mobile My Touch and getting a second one free, including the Motorola Cliq with MotoBlur.

T-Mobile said it is "excited to bring together these real families who unite and connect through the love the game [while giving fans] a glimpse of a fun moment among each family."

T-Mobile has also been running a separate campaign with spots featuring Barkley paired with Wade and Orlando Magic center Dwight Howard, In addition, the telecom company is in the fourth season of taking its mobile hoops and interactive NBA Nation tour across the country along with other NBA marketing partners Sprite and Kia.

NBA Nation, T-Mobile Hit The Road Again For The Summer Of 2010

Back to Ad Campaigns

Back to Home Page