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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct152018

Taco Bell Beefs Up 'Steal A Base, Steal A Taco' Campaign For World Series

NYSJ Sports-Entertainment Business News Service

October 15, 2018:
With MLB’s two League Championship series underway, the Fall Classic, due to begin Oct. 23, could see the return of the two teams from the 2017 World Series.

But even if the defending champion Houston Astros (now playing the Boston Red Sox) and defending NL champion Los Angeles Dodgers (facing the Milwaukee Brewers) don’t make it back, Taco Bell said it would bring back its ”Steal a Base, Steal a Taco" promotion for the seventh time for the 2018 World Series presented by YouTube TV.

As in the past, the first player to successfully steal a base during the Fall Classic gets everyone in America a free Doritos Locos Taco, with the give-away scheduled for Nov. 1. (Details here.)

What is new to the mix: Topps is in as a partner, offering trading cards of the previous six players who jump-started the taco bonus with the first stolen base in their respective World Series. (See checklist below.)

A seventh Topps Now card, featuring the player who nabs the first stolen base of the 2018 World Series, will be available from Topps.com 24 hours after the base is stolen.

Taco Bell will support with multi-media marketing, including TV, digital, social media, POP and in-stadium activation.

An anchor TV spot, "Taco Hero," tells how in 2017 Cameron Maybin of the Houston Astros "slid into the taco history books" by stealing the first base of the World Series in the 11th inning of Game 2 against the Los Angeles Dodgers, then asks, "Who will be this year's Taco Hero?"

In addition, Taco Bell said it would back the promotion with the first Steal a Base caps. A limited collection of caps will be available online via Taco Bell's Taco Shop.

The six Steal a Base Topps cards will be available in local restaurants near ball parks hosting the World Series beginning with Game 1 and willalso be included in any cap purchase, until supplies last.

The Topps cards pack will include six Taco Hero cards each with their own exclusive imagery and stats.

"Every year, we're overwhelmed with the excitement from our fans when combining America's favorite pastime with America's favorite tacos," Marisa Thalberg, global chief brand officer for Taco Bell Corp., said via the company.

"Now, we're knocking that out of the park by introducing even more ways for our fans to experience and commemorate the Taco Hero."

Also added to the mix this season, Taco Bell said that once the first base is stolen, people can claim a free Doritos Locos Taco online if they have previously registered via Taco Bell's Web site or app. (Details here.)

According to Taco Bell, "History shows it's not a matter of 'if' but 'when' a base will be stolen."

The earliest "Steal a Base" was in 2016 when Francisco Lindor of the Cleveland Indians swiped a bag in the first inning of Game 1 1st  against the Chicago Cubs.

Taco fans had to wait the longest last year when the first stolen base wasn't recorded until the 11th inning of Game 2 by Maybin of the Astros.

According to Noah Garden, MLB evp-commerce, "We've created a fun tradition for our fans with Taco Bell and the 'Steal a Base, Steal a Taco' promotion.

“It makes for a unique moment every year during the World Series and certainly the fans will have their eyes on the first stolen base of the Fall Classic."

Taco Bell Steal a Base Hall of Fame (Topps Card Set)

• 2007 Jacoby Ellsbury Boston Red Sox Game 2 4th inning (vs. Colorado Rockies)

• 2008 Jason Bartlett Tampa Bay Rays Game 1 5th inning (vs. Philadelphia Phillies)

• 2012 Angel Pagan San Francisco Giants Game 2 8th inning (vs. Detroit Tigers)

• 2015 Lorenzo Cain Kansas City Royals Game 1 6th inning (vs. New York Mets)

• 2016 Francisco Lindor Cleveland Indians Game 1 1st inning (vs. Chicago Cubs)

• 2017 Cameron Maybin Houston Astros Game 2 11th inning (vs. Los Angeles Dodgers)

MLB Signs Google Assistant For Championship Series

SuperCuts Rituals Ready To Go For MLB Post-Season

MLB Names Partners For Playoffs, World Series

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