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NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Tuesday
Jan292013

Perky Senior Citizens Go Wild In Taco Bell's 'Viva Young' Super Bowl Campaign

By Barry Janoff

January 29, 2013: The 1985 movie, Cocoon, about a group of senior citizens who get re-energized with youthful vigor thanks to alien intervention, may have been the inspiration for Taco Bell's new Super Bowl spot, "Viva Young," in  which a group of senior citizens go clubbing, get tattoos and set off fireworks in the middle of the night.

The commercial features 87-year-old "Bernie Goldblatt," who was introduced to the public by Taco Bell earlier this month in a teaser spot, "Grandpa Goes Wild," in which he rode a souped-up mobile scooter mobile on a football field, knocking over yard markers and tackling dummies along the way..

Taco Bell said the "Viva Young" spot would run "toward the end of the second quarter" during Super Bowl XLVII on Sunday. It is part of the fast-feeder's "Live Mas" umbrella campaign, which during the broadcast Feb. 3 on CBS would also include a new spot 30-second spot supporting the launch of Cantina Bell Steak Burrito, "Grand Papi."

In that commercial, a young father leaves home with his infant child in a baby carrier, headed to Taco Bell to purchase the Cantina Bell Steak Burrito, "getting favorable looks and smiles from female passersby."

The Super Bowl campaign also includes an offer on Facebook for a free churro with any purchase on Feb. 4, aka "Live Mas Monday." (Full details here.)

This is Taco Bell's first Super Bowl media buy since 2010. Lead agency for the campaign is Deutsch LA.

In "Viva Young," Bernie is in bed at a senior citizen's home, but lights out means it's time to get out for Goldblatt and his elderly comrades. They trespass and go swimming (a scene taken from the aforementioned Cocoon), hit a club where they dance, mingle and make-out (!) with kids the age of their grandchildren, get tattoos and, before the sun comes up, head to Taco Bell for a celebratory meal.

The action is played out to Fun's “We Are Young,” which here is sung in Spanish. (See the full spot here.)

"There's a common misconception that to appeal to Millennials you have to show Millennials," Mike Sheldon, CEO for Deutsch LA, said in a statement. "The reality is to appeal to them you simply need to entertain and engage them. And that's what this entire integrated effort does. We've all had an epic night out on the town followed by a trip to Taco Bell. ‘Viva Young' is a surprising and fresh way to remind people of that."

Taco Bell said that it weighed breaking the spot early versus holding it until Super Bowl Sunday.

"There's a common misconception that to appeal to Millennials you have to show Millennials. The reality is you simply need to entertain and engage them."

“By releasing “Viva Young” online before the Super Bowl, we’re rewarding our biggest fans and bringing them inside the brand,” Brian Niccol, chief marketing and innovation officer for Taco Bell, said in a statement. “We want to share the spot with our Team Members, franchisees and online fans first so they’re in the know before Super Bowl Sunday, so we can engage with them in social and digital spaces.”

According to Niccol, “We are always looking for ways to encourage our community to Live Mas and thank our consumers for being so loyal, and we thought giving something back to them was a great way to do just that. For those who are already craving the start of the next football season, why not reward yourself with a free churro from Taco Bell?”

Taco Bell's Old Super Bowl Tale

Back To Super Bowl XLVII

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