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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
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18. Baltimore Ravens
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20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May212012

Taco Bell Tickets Sony PlayStation's 'MLB The Show 2012' To Launch Big Hitter Box

By Barry Janoff

May 21, 2012: Taco Bell is swinging for the fences with Major League Baseball and Sony to support the launch of its Beefy Nacho Burrito and the companion $5 Big Hitter Box on May 23.

The Mexican-food fast-feeder, which has been an MLB partner since 2004, will feature Adrian Gonzalez, All-Star first baseman for the Boston Red Sox, in multi-media advertising and activation.

Marketing will be anchored by a TV spot, Internet such as Facebook and Twitter and in-store materials including signage, cups and the $5 Buck Big Hitter Box (which includes a Beefy Nacho Burrito, Burrito Supreme, Crunchy Taco and a medium drink).

Taco Bell's activation also features an "Unlock the Box" tie-in with Sony featuring an exclusive "Home Run Derby" game built from PlayStation’s MLB The Show 2012.

The Home Run Derby game will be available via the Taco Bell app for iPhone and Android. But when customers buy and scan the $5 Buck Big Hitter Box using the app, they will get to play as Gonzalez. Scanning the cup will also unlock special features, according to Taco Bell.

In the Beefy Burrito Nacho spot, which was filmed at Angles Stadium in California, a player hits a home run, and the camera tracks the flight of the ball to two fans in the outfield seats. Both guys are loaded down with nachos and appear unable to catch the home run heading toward them. But one guy's handful of nachos turn into one much larger Beefy Burrito Nacho and he has a free hand to catch the souvenir.

Earlier this year, Gonzalez was featured in a Taco Bell "Unlock the Box" TV spot and promotion that offered PlayStation's Vita as a prize.

The Home Run Derby Online enables users to compete with other players on PlayStation Network (PSN). People can compete against one or seven others online (2-8 players simultaneously) with all participants being able to see and swing at pitches at the same time while watching each hit.

Taco Bell, currently in the midst of its "Live Mas" campaign, will also have a presence at the MLB Fan Cave in New York this week to coincided with the unveiling of the Beefy Nacho Burrito and $5 Big Hitter Box. The box will be available through July 4.

The national chain will sponsor Taco Bell All-Star Sunday (July 8) at Kauffman Stadium in Kansas City, site of MLB's All-Star Game on July 10, featuring the SiriusXM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game.

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