Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May212012

Taco Bell Tickets Sony PlayStation's 'MLB The Show 2012' To Launch Big Hitter Box

By Barry Janoff

May 21, 2012: Taco Bell is swinging for the fences with Major League Baseball and Sony to support the launch of its Beefy Nacho Burrito and the companion $5 Big Hitter Box on May 23.

The Mexican-food fast-feeder, which has been an MLB partner since 2004, will feature Adrian Gonzalez, All-Star first baseman for the Boston Red Sox, in multi-media advertising and activation.

Marketing will be anchored by a TV spot, Internet such as Facebook and Twitter and in-store materials including signage, cups and the $5 Buck Big Hitter Box (which includes a Beefy Nacho Burrito, Burrito Supreme, Crunchy Taco and a medium drink).

Taco Bell's activation also features an "Unlock the Box" tie-in with Sony featuring an exclusive "Home Run Derby" game built from PlayStation’s MLB The Show 2012.

The Home Run Derby game will be available via the Taco Bell app for iPhone and Android. But when customers buy and scan the $5 Buck Big Hitter Box using the app, they will get to play as Gonzalez. Scanning the cup will also unlock special features, according to Taco Bell.

In the Beefy Burrito Nacho spot, which was filmed at Angles Stadium in California, a player hits a home run, and the camera tracks the flight of the ball to two fans in the outfield seats. Both guys are loaded down with nachos and appear unable to catch the home run heading toward them. But one guy's handful of nachos turn into one much larger Beefy Burrito Nacho and he has a free hand to catch the souvenir.

Earlier this year, Gonzalez was featured in a Taco Bell "Unlock the Box" TV spot and promotion that offered PlayStation's Vita as a prize.

The Home Run Derby Online enables users to compete with other players on PlayStation Network (PSN). People can compete against one or seven others online (2-8 players simultaneously) with all participants being able to see and swing at pitches at the same time while watching each hit.

Taco Bell, currently in the midst of its "Live Mas" campaign, will also have a presence at the MLB Fan Cave in New York this week to coincided with the unveiling of the Beefy Nacho Burrito and $5 Big Hitter Box. The box will be available through July 4.

The national chain will sponsor Taco Bell All-Star Sunday (July 8) at Kauffman Stadium in Kansas City, site of MLB's All-Star Game on July 10, featuring the SiriusXM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game.

Back to Home Page