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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan192017

Target Buys Into Major Alliance With MLS, Minnesota United, Youth Soccer Programs

Special to NYSportsJournalism.com

January 19, 2017: Calling the move its largest push into team sports, national big box retailer Target has signed a multi-year deal to become an official partner with Major League Soccer, US Youth Soccer and the U.S. Soccer Foundation.

In addition, the Minneapolis-based company will become the jersey-front sponsor for the expansion MLS Minnesota United FC, with activation to include presenting sponsorship for the team’s initial campaign.

Financial terms of the alliance were not released.

As part of the strategy, Target said it would partner with a number of its leading vendors, including Belkin, Crest, Degree, Dove, Energizer, GE, Gillette, GSK, Hershey’s, Kimberly-Clark, Philips, Scotch-Brite, Smuckers, Tide and Venus.

"There are so many things that drew us to soccer — it’s multicultural, watched and played by families and is growing immensely in popularity,” Rick Gomez, svp-marketing for Target, said in a statement. "We’ve partnered with several incredible organizations and vendors to invite soccer fans everywhere to engage with the Target brand in new ways."

Target said it sold one million soccer balls last year and that sales of soccer-related merchandise rose 15%, its "fastest growing sub-category in the sporting goods business."

Target is prominent in sports in its hometown via naming rights for Target Center, which is home to the NBA’s Timberwolves and WNBA Lynx; and Target Field, home to MLB’s Twins.

Under terms of the deal, Target will run spots during MLS broadcasts on Univision, Fox Sports and ESPN; and will have "opportunities for in-stadium experiences, player appearances and ownership of certain major MLS platforms," which the league said would be unveiled in the future.

According to Kathy Carter, president, Soccer United Marketing, the commercial arm for MLS, "We’re excited to welcome Target to the soccer family. It’s great to see such a holistic approach being taken — from the professional ranks to the youth level. It’s also ideal timing as Target’s hometown club, Minnesota United FC, joins Major League Soccer this year. We look forward to working together for many years to come."

In addition to the Target logo and presenting sponsorship with the Minnesota United, Target said it would be a premier sponsor at MNUFC events across the Twin Cities, and would have signage in TCF Bank Stadium at all 17 home matches.

Minnesota United moved to MLS this season from the NASL,

In its alliance with US Youth Soccer — which includes more than three million players ages 5-19, plus 900,000 coaches, volunteers and administrators — Target will become the official retailer for the organization and the presenting sponsor of the Target United Cup, a recreational soccer tournament that will visit 30-40 cities.

"We’ve partnered with several incredible organizations and vendors to invite soccer fans everywhere to engage with the Target brand in new ways."

Target has also provided a $75,000 grant to the U.S. Soccer Foundation to support national expansion of the organization’s Soccer for Success program, a free after-school program intended to help kids "establish healthy habits and develop critical life skills through caring coach-mentors and family engagement."

According to Nick Rogers, president, Minnesota United FC, "Target believes they have a role to play in fueling the potential of soccer and soccer players at all levels in Minnesota and the entire club is thrilled to have them as a partner. I can’t wait to see our players and fans proudly displaying the iconic Target bullseye across their chests.

"Together, Target and Minnesota United will represent the state of Minnesota in our global game," said Rogers.

MLS partners also include adidas, Advocate, Allstate, AT&T, Audi, Chipotle, Coca-Cola, Continental, DraftKings, EA Sports, Etihad Airways, Heineken, The Home Depot, Johnson & Johnson, Makita, Mondeléz, SeatGeek, Southern New Hampshire University, Tag Heuer and Wells Fargo.

The 2017 MLS season begins March 3.

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