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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct032013

TCS Makes A Move To Replace ING As Lead Runner For The NYC Marathon

By Barry Janoff

October 2, 2013: Information technology services and consulting firm Tata Consultancy Services, which has been a sponsor of the New York City Marathon since 2010, is moving to the head of the field with an eight-year deal that would make it the title sponsor of the race.

Financial terms of the deal, which takes effect with the 2014 event, were not disclosed.

TCS replaces ING as the Marathon's title sponsor. ING has held the spot since 2003 but is removing its alliance from this and other sports events as part of an overall corporate strategy.

The 2013 ING NYC Marathon is scheduled for Nov. 3. The race was not held last year due to the aftermath of Hurricane Sandy, which hit the New York-New Jersey area less than a week before the Marathon was scheduled to run.

New York Road Runners, which oversees the New York Marathon and numerous other race events during the year, said that TCS would also have involvement in its other events. Tata also sponsors marathons in Amsterdam, Berlin and Mumbai, where the company has its global headquarters.

Natarajan Chandrasekaran, CEO and managing director for TCS, which has its U.S. headquarters in the New York area, is an avid marathon runner.

“We are thrilled that TCS will be joining NYRR as our premier partner and title sponsor of the NYC Marathon,” Mary Wittenberg, president and CEO of New York Road Runners, said in a statement. “TCS won us over with their commitment to our sport and to elevating the health and well-being of our community, their technological excellence and their belief in the infinite potential in front of us to jointly help and inspire people through running.”

Wittenberg said that TCS would "provide support for the NYRR 5-Borough Series and key heritage events, as well as year-round youth and community-focused events and programs." She also said that TCS's increased participation would "make the New York City Marathon the most technologically advanced and socially engaged marathon in the world."

"We aspire to make the TCS New York City Marathon a more technology-enriched and socially engaged experience for all its participants and fans across the world using our core technology skills."

According to Chandrasekaran “We are delighted to be the title sponsor of the New York City Marathon from 2014. This partnership presents a great way for us to accelerate our engagement with communities in the New York area and across North America to raise awareness about health and fitness. Starting in 2014, we also aspire to make the TCS New York City Marathon a more technology-enriched and socially engaged experience for all its participants and fans across the world, using our core technology skills."

Dove Men+Care Turns John McEnroe Into A Marathon Man

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