Friday
Feb182011

Olympic Spirit: TD Ameritrade Signs With USOC For 2012 Summer Games Activation

February 17, 2011: The U.S. Olympic Committee has signed a deal that makes TD Ameritrade Holding Corp. the first USOC partner in the online broker category.

Under terms of the agreement, TD Ameritrade will be a sponsor of the U.S. Olympic team competing at the 2012 Olympics in London, and will have marketing presence on NBC, which will broadcast the Summer Games.

Financial terms were not disclosed.

According to the USOC, this is the first "marketing and media collaboration between NBC Olympics and the USOC, through which the organizations have brought forth an integrated marketing and media package to the corporate marketplace."

TD Ameritrade is partnering with MediaVest USA on "driving strategy and activation of the program."

USOC official partners include Coca-Cola, Acer, Anheuser-Busch (Budweiser), AT&T, Atos Origin, BMW Group NA, BP, Dow Chemical, General Electric, McDonald's, Procter & Gamble, Samsung, Panasonic, Omega and Visa.

Official USOC sponsors include 24 Hour Fitness, Allstate, Deloitte, Hilton Worldwide, Nike, Tyson, Jet Set Sports and United Airlines. (See full list here.)

“TD Ameritrade believes in supporting America’s athletes, and in the power and inspiration of their journeys,” USOC CEO Scott Blackmun said in a statement. “It is a company that upholds the Olympic ideals in its own industry, and we are happy to have them on board. This agreement ushers in a new era of partnership and cooperation between the USOC and NBC. Working together, we can bring the U.S. Olympic movement to new audiences and to new heights.”

"TD Ameritrade is a company that upholds the Olympic ideals in its own industry, and we are happy to have them on board."

According to Fred Tomczyk, president and CEO for TD Ameritrade, “We make a promise each day to our clients and associates – to relentlessly strive to exceed their expectations. We believe this sponsorship – with an organization whose values so closely mirror our own – is an extension of that promise. We look forward to celebrating and sharing this pride of sponsorship with all of our clients, associates and shareholders.”

USOC Marketing Exec Talks About The Future Of The Olympics

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