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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Olympics: Y&R 'Fearless' Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb182011

Olympic Spirit: TD Ameritrade Signs With USOC For 2012 Summer Games Activation

February 17, 2011: The U.S. Olympic Committee has signed a deal that makes TD Ameritrade Holding Corp. the first USOC partner in the online broker category.

Under terms of the agreement, TD Ameritrade will be a sponsor of the U.S. Olympic team competing at the 2012 Olympics in London, and will have marketing presence on NBC, which will broadcast the Summer Games.

Financial terms were not disclosed.

According to the USOC, this is the first "marketing and media collaboration between NBC Olympics and the USOC, through which the organizations have brought forth an integrated marketing and media package to the corporate marketplace."

TD Ameritrade is partnering with MediaVest USA on "driving strategy and activation of the program."

USOC official partners include Coca-Cola, Acer, Anheuser-Busch (Budweiser), AT&T, Atos Origin, BMW Group NA, BP, Dow Chemical, General Electric, McDonald's, Procter & Gamble, Samsung, Panasonic, Omega and Visa.

Official USOC sponsors include 24 Hour Fitness, Allstate, Deloitte, Hilton Worldwide, Nike, Tyson, Jet Set Sports and United Airlines. (See full list here.)

“TD Ameritrade believes in supporting America’s athletes, and in the power and inspiration of their journeys,” USOC CEO Scott Blackmun said in a statement. “It is a company that upholds the Olympic ideals in its own industry, and we are happy to have them on board. This agreement ushers in a new era of partnership and cooperation between the USOC and NBC. Working together, we can bring the U.S. Olympic movement to new audiences and to new heights.”

"TD Ameritrade is a company that upholds the Olympic ideals in its own industry, and we are happy to have them on board."

According to Fred Tomczyk, president and CEO for TD Ameritrade, “We make a promise each day to our clients and associates – to relentlessly strive to exceed their expectations. We believe this sponsorship – with an organization whose values so closely mirror our own – is an extension of that promise. We look forward to celebrating and sharing this pride of sponsorship with all of our clients, associates and shareholders.”

USOC Marketing Exec Talks About The Future Of The Olympics

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