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• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

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The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

Ashley Wagner Trades Her Ice Skates For Tires In Bridgestone Olympic Campaign

By Barry Janoff

November 2, 2017: Figure skater Ashley Wagner challenges herself and others on the ice, earning accolades worldwide and in the Olympics.

She takes on a different challenge as the star of a multi-media campaign for Bridgestone Americas to support the company’s Potenza tires.

The effort will continue to gain traction as the 2018 Winter Games approach, adding to the mix Nathan Chen (figure skating), Amy Purdy (para-snowboarding), Evan Strong (para-snowboarding) and Elana Meyers Taylor (bobsled).

Parent company Bridgestone has been a top tier partner with the International Olympic Committee since 2014 and also was the first Founding Partner for the Olympic Channel,

Wagner, who won bronze at the 2014 Winter Games in Sochi, is featured in an anchor TV spot, “Winning Performance,” which shows her “going for a spin off the ice to demonstrate the crisp handling of the ultra-high performance, all-season Bridgestone Potenza tires.”

She also stars in a spot, “Clutch Performance,” in which she explains that her motivation to become a world-class Olympic figure skater began “when (as a six-year-old) I saw Tara Lipinski on TV win an Olympic gold medal (at the 1998 Nagano, Japan, Winter Games).”

Marketing includes TV, Internet, social media and consumer activation.

A series of videos will profile Team Bridgestone and “highlight how these five great athletes — and Bridgestone tires — consistently step up to deliver in the clutch, no matter what.”

Team Bridgestone athletes will be featured throughout the company's dealer and retail store networks on promotional materials “designed to engage consumers” through the upcoming Olympic Winter Games.

Wagner will headline a retail-based promotion launching in December that offers people a chance to meet a member of Team Bridgestone.

An additional Olympic-themed TV spot featuring bobsled athletes from Team USA also is planned for early 2018.

"Ashley Wagner is one of the world's best figure skaters, famous for her precision, accuracy and gripping performances on the ice," Philip Dobbs, CMO for Bridgestone Americas Tire Operations, said in a statement.

"She knows what it means to perform when it matters most, making her the perfect athlete to help us prove how Bridgestone Potenza tires are engineered to come through in the clutch."

Each of the members of Team Bridgestone will get their own “Clutch Performance” spots.

Wagner also stars with Strong in “Drive and Learn,” in which she puts Bridgestone tires to a high-speed challenge while driving on the Bridgestone Test Track in Akron, Ohio (pictured above).

A similar “Drive and Learn” spot features Chen and  Meyers Taylor.

"It's one thing to give your best performance one time, but it's another thing entirely to be able to do it day in and day out under intense pressure," said Dobbs. "That's what Olympians do when they perform on the world's biggest stages, and it's something we've engineered our tires to deliver for over 80 years.

“We're excited that our new campaign, and our full activation strategy for PyeongChang 2018, brings this idea to life."

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