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• ESPN said it would add two late-night shows to its programming line-up beginning Jan. 28, 2019: Now or Never (ESPN2) hosted by Steve Covino, Rich Davis, and Janelle Marie Rodriguez; and Ahora o Nunca (ESPN Deportes),hosted by ESPN Deportes’ Mauricio Pedroza, Herculez Gomez and Janelle Marie Rodriguez. The shows “will be dedicated to covering the intersection of sports and pop culture for young, multicultural sports fans.”

• Sports apparel firm Fanatics, which has alliances with most of the major pro sports leagues, has signed its first college deal, with the University of Oregon, to become a licensee, manufacturer and retailer for the University’s apparel, headwear and numerous other product categories. The deal, which begins Jan. 1, 2020, was put at $25 million for ten years by industry analysts. Nike and Columbia Sportswear will remain as prominent University of Oregon partners.

• The 2019 Bridgestone NHL Winter Classic between the  Boston Bruins and host Chicago Blackhawks is scheduled for Jan. 1 outdoors in Notre Dame Stadium. Before that happens, Road To The NHL Winter Classic docu-series returns to go behind the scenes with both teams, with the three-week, limited series premiering in the U.S. Dec. 19 on NBCSN (11:30 PM ET).  The series is produced by Ross Greenburg Productions in association with NHL Original Productions.

• Seeking to continue expanding its presence in China, the NFL has signed a digital partnership with Youku, the video entertainment platform for Alibaba Group, intended to “bring high-quality football programming to Chinese fans.” Weekly programming on Youku's sports channel will feature game highlights and behind-the-scenes stories from NFL games, including the Super Bowl, NFL Kickoff, Thanksgiving, NFL Draft and NFL International series.

POLL POSITION

Eight Teams And Venues For XFL 2020

• Dallas – Globe Life Park
• Houston – TDECU Stadium
• Los Angeles – StubHub Center
• New York/New Jersey – MetLife Stadium
• St. Louis – The Dome at America’s Center
• Seattle – CenturyLink Field
• Tampa Bay – Raymond James Stadium
• Washington, DC – Audi Field

See full story here.

KEEPING SCORE

BABE RUTH MEMORABILIA AUCTION

A live auction is scheduled to take place in Yankee Stadium on June 15, 2019 under the auspices of Hunt Auctions, to include 100s of items from the Babe Ruth family that have been in their possession since he passed away in 1948, most of which have not been seen in public. A portion of the proceeds will go to charity.

Among the items: 
• Babe Ruth Professional Model cleats
• Babe Ruth 60th Home Run Autographed display piece
• Babe Ruth 1934 Tour of Japan Champion Batsman presentational trophy
• Lou Gehrig signed and inscribed photograph to Babe Ruth
• Babe Ruth's 1930-31 New York Yankees "Better year than President" player contract
• Babe Ruth 1935 Boston Braves autographed contract agreement
• Babe Ruth personal check ledger with related signed documents
• Babe Ruth single signed baseballs and autographed photographs
• Babe Ruth 1934 Tour of Japan presentational pass
• Babe Ruth personal photographic albums including autographed exemplars
• Babe Ruth 12 Point Deer Trophy Mount with photographic provenance

Other items not from the Ruth family include:
• Babe Ruth Professional Model Bat with Home Run Notches c.1926-29
• Babe Ruth "Bustin Babes" barnstorming equipment travel case c.1920s (Waite Hoyt provenance)
• Highly significant 1923 New York Yankees World Championship presentational Spalding trophy
• 1923 New York Yankees World Champions team autographed ledger sheet

BUY SELL

Weekend Box Office Nov. Dec. 7-9
1. Ralph Breaks the Internet $16.1M
2. The Grinch $15.7M
3. Creed II $10.3M
4. Fantastic Beasts: Crimes of Grindelwald $6.8M
5. Bohemian Rhapsody $6M
6. Instant Family $5.6M
7. Green Book $3.9M
8. Robin Hood $3.6M
9. Possession of Hannah Grace $3.2M
10. Widows $3.1M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

Ashley Wagner Trades Her Ice Skates For Tires In Bridgestone Olympic Campaign

By Barry Janoff

November 2, 2017: Figure skater Ashley Wagner challenges herself and others on the ice, earning accolades worldwide and in the Olympics.

She takes on a different challenge as the star of a multi-media campaign for Bridgestone Americas to support the company’s Potenza tires.

The effort will continue to gain traction as the 2018 Winter Games approach, adding to the mix Nathan Chen (figure skating), Amy Purdy (para-snowboarding), Evan Strong (para-snowboarding) and Elana Meyers Taylor (bobsled).

Parent company Bridgestone has been a top tier partner with the International Olympic Committee since 2014 and also was the first Founding Partner for the Olympic Channel,

Wagner, who won bronze at the 2014 Winter Games in Sochi, is featured in an anchor TV spot, “Winning Performance,” which shows her “going for a spin off the ice to demonstrate the crisp handling of the ultra-high performance, all-season Bridgestone Potenza tires.”

She also stars in a spot, “Clutch Performance,” in which she explains that her motivation to become a world-class Olympic figure skater began “when (as a six-year-old) I saw Tara Lipinski on TV win an Olympic gold medal (at the 1998 Nagano, Japan, Winter Games).”

Marketing includes TV, Internet, social media and consumer activation.

A series of videos will profile Team Bridgestone and “highlight how these five great athletes — and Bridgestone tires — consistently step up to deliver in the clutch, no matter what.”

Team Bridgestone athletes will be featured throughout the company's dealer and retail store networks on promotional materials “designed to engage consumers” through the upcoming Olympic Winter Games.

Wagner will headline a retail-based promotion launching in December that offers people a chance to meet a member of Team Bridgestone.

An additional Olympic-themed TV spot featuring bobsled athletes from Team USA also is planned for early 2018.

"Ashley Wagner is one of the world's best figure skaters, famous for her precision, accuracy and gripping performances on the ice," Philip Dobbs, CMO for Bridgestone Americas Tire Operations, said in a statement.

"She knows what it means to perform when it matters most, making her the perfect athlete to help us prove how Bridgestone Potenza tires are engineered to come through in the clutch."

Each of the members of Team Bridgestone will get their own “Clutch Performance” spots.

Wagner also stars with Strong in “Drive and Learn,” in which she puts Bridgestone tires to a high-speed challenge while driving on the Bridgestone Test Track in Akron, Ohio (pictured above).

A similar “Drive and Learn” spot features Chen and  Meyers Taylor.

"It's one thing to give your best performance one time, but it's another thing entirely to be able to do it day in and day out under intense pressure," said Dobbs. "That's what Olympians do when they perform on the world's biggest stages, and it's something we've engineered our tires to deliver for over 80 years.

“We're excited that our new campaign, and our full activation strategy for PyeongChang 2018, brings this idea to life."

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