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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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United: USA 'Superheroes' Aussie Open Ads Below

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

Ashley Wagner Trades Her Ice Skates For Tires In Bridgestone Olympic Campaign

By Barry Janoff

November 2, 2017: Figure skater Ashley Wagner challenges herself and others on the ice, earning accolades worldwide and in the Olympics.

She takes on a different challenge as the star of a multi-media campaign for Bridgestone Americas to support the company’s Potenza tires.

The effort will continue to gain traction as the 2018 Winter Games approach, adding to the mix Nathan Chen (figure skating), Amy Purdy (para-snowboarding), Evan Strong (para-snowboarding) and Elana Meyers Taylor (bobsled).

Parent company Bridgestone has been a top tier partner with the International Olympic Committee since 2014 and also was the first Founding Partner for the Olympic Channel,

Wagner, who won bronze at the 2014 Winter Games in Sochi, is featured in an anchor TV spot, “Winning Performance,” which shows her “going for a spin off the ice to demonstrate the crisp handling of the ultra-high performance, all-season Bridgestone Potenza tires.”

She also stars in a spot, “Clutch Performance,” in which she explains that her motivation to become a world-class Olympic figure skater began “when (as a six-year-old) I saw Tara Lipinski on TV win an Olympic gold medal (at the 1998 Nagano, Japan, Winter Games).”

Marketing includes TV, Internet, social media and consumer activation.

A series of videos will profile Team Bridgestone and “highlight how these five great athletes — and Bridgestone tires — consistently step up to deliver in the clutch, no matter what.”

Team Bridgestone athletes will be featured throughout the company's dealer and retail store networks on promotional materials “designed to engage consumers” through the upcoming Olympic Winter Games.

Wagner will headline a retail-based promotion launching in December that offers people a chance to meet a member of Team Bridgestone.

An additional Olympic-themed TV spot featuring bobsled athletes from Team USA also is planned for early 2018.

"Ashley Wagner is one of the world's best figure skaters, famous for her precision, accuracy and gripping performances on the ice," Philip Dobbs, CMO for Bridgestone Americas Tire Operations, said in a statement.

"She knows what it means to perform when it matters most, making her the perfect athlete to help us prove how Bridgestone Potenza tires are engineered to come through in the clutch."

Each of the members of Team Bridgestone will get their own “Clutch Performance” spots.

Wagner also stars with Strong in “Drive and Learn,” in which she puts Bridgestone tires to a high-speed challenge while driving on the Bridgestone Test Track in Akron, Ohio (pictured above).

A similar “Drive and Learn” spot features Chen and  Meyers Taylor.

"It's one thing to give your best performance one time, but it's another thing entirely to be able to do it day in and day out under intense pressure," said Dobbs. "That's what Olympians do when they perform on the world's biggest stages, and it's something we've engineered our tires to deliver for over 80 years.

“We're excited that our new campaign, and our full activation strategy for PyeongChang 2018, brings this idea to life."

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