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• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

POLL POSITION
What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov022017

Ashley Wagner Trades Her Ice Skates For Tires In Bridgestone Olympic Campaign

By Barry Janoff

November 2, 2017: Figure skater Ashley Wagner challenges herself and others on the ice, earning accolades worldwide and in the Olympics.

She takes on a different challenge as the star of a multi-media campaign for Bridgestone Americas to support the company’s Potenza tires.

The effort will continue to gain traction as the 2018 Winter Games approach, adding to the mix Nathan Chen (figure skating), Amy Purdy (para-snowboarding), Evan Strong (para-snowboarding) and Elana Meyers Taylor (bobsled).

Parent company Bridgestone has been a top tier partner with the International Olympic Committee since 2014 and also was the first Founding Partner for the Olympic Channel,

Wagner, who won bronze at the 2014 Winter Games in Sochi, is featured in an anchor TV spot, “Winning Performance,” which shows her “going for a spin off the ice to demonstrate the crisp handling of the ultra-high performance, all-season Bridgestone Potenza tires.”

She also stars in a spot, “Clutch Performance,” in which she explains that her motivation to become a world-class Olympic figure skater began “when (as a six-year-old) I saw Tara Lipinski on TV win an Olympic gold medal (at the 1998 Nagano, Japan, Winter Games).”

Marketing includes TV, Internet, social media and consumer activation.

A series of videos will profile Team Bridgestone and “highlight how these five great athletes — and Bridgestone tires — consistently step up to deliver in the clutch, no matter what.”

Team Bridgestone athletes will be featured throughout the company's dealer and retail store networks on promotional materials “designed to engage consumers” through the upcoming Olympic Winter Games.

Wagner will headline a retail-based promotion launching in December that offers people a chance to meet a member of Team Bridgestone.

An additional Olympic-themed TV spot featuring bobsled athletes from Team USA also is planned for early 2018.

"Ashley Wagner is one of the world's best figure skaters, famous for her precision, accuracy and gripping performances on the ice," Philip Dobbs, CMO for Bridgestone Americas Tire Operations, said in a statement.

"She knows what it means to perform when it matters most, making her the perfect athlete to help us prove how Bridgestone Potenza tires are engineered to come through in the clutch."

Each of the members of Team Bridgestone will get their own “Clutch Performance” spots.

Wagner also stars with Strong in “Drive and Learn,” in which she puts Bridgestone tires to a high-speed challenge while driving on the Bridgestone Test Track in Akron, Ohio (pictured above).

A similar “Drive and Learn” spot features Chen and  Meyers Taylor.

"It's one thing to give your best performance one time, but it's another thing entirely to be able to do it day in and day out under intense pressure," said Dobbs. "That's what Olympians do when they perform on the world's biggest stages, and it's something we've engineered our tires to deliver for over 80 years.

“We're excited that our new campaign, and our full activation strategy for PyeongChang 2018, brings this idea to life."

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